+
More

Genevieve's dad told her to take risks. When he got sick, she took her biggest one yet.

When life hands you challenges, make granola.

True
Facebook #SheMeansBusiness

When Genevieve Lee's father had a heart attack, it made her question everything — even the food they ate together.

All images by SheMeansBusiness/Facebook, used with permission.


Before his heart attack and triple bypass surgery, Genevieve's family never thought too much about what they ate. While her mother is a good cook, their meals were supplemented with highly processed food and loaded with extra sugar, salt, and preservatives. Delicious, but not the best idea for a diabetic recovering from major heart surgery.

With her dad on two months of bed rest, Genevieve took a leave of absence from her film editing job to care for him, immersing herself in learning to cook whole-food versions of his favorite meals. One of the biggest challenges was finding a nutrient-rich, low-sugar replacement for the cereal he liked to snack on throughout the day.

She decided on homemade granola. It was an instant hit.

Helping her father change his diet changed her life. And her career path.

Once Genevieve started making healthy food, she couldn't stop. Soon her friends were receiving gifts of homemade granola during the holidays. Her dad saw her enthusiasm and encouraged her to take the next logical step: If you like it so much, why not sell it?

"My initial challenge is that I wasn't a risk-taker. Leaving a comfortable job with decent pay was really daunting. After giving much thought and talking to my dad, he gave me this advice: He said, 'Don't worry so much. Just do it. Things will sort of work out.'"
— Genevieve Lee

With just $500 in seed money, Genevieve started small. She sold her granola at farmers markets, then online. Her family helped every step of the way, even spending afternoons portioning and labeling packages.

Now, four years in, The Edible Company has a mail-order program, a Singapore storefront, and a strong social media presence — even if teaching people what granola is can sometimes be a challenge.

"People have a very sweet and savory tooth here, and most healthier options of anything is neither of that. So the first buy in is always our popular Coconut Gula Melaka flavor. It's connectable, sweeter, and has the essence of a Southeast Asian flavor. All of our products are gently sweetened, but I still get people who asked me to make it sweeter. I'm standing my ground."
— Genevieve Lee

In a 2014 interview, Genevieve acknowledged that her company would have failed immediately had she started it 10 years ago. Products like granola and muesli are now becoming mainstream in Singapore — and social media has played a big part in that.

There are 3.5 million active Facebook users in Singapore, and mentions from famous, popular users can make a big difference for a small business like Genevieve's.

"Now, social media makes all the difference. If a friend who has 24,000 followers posts a photo of my granola, I'll get 20 to 30 new followers and lots of people asking where to buy it within a few hours," she told an interviewer last year.

Many entrepreneurs sacrifice their personal relationships when they start their businesses. Genevieve has worked hard to be the exception.

She makes a point of carving out time in her schedule to spend with family, and she never works on Sundays. It's a refreshingly healthy approach. More than a decade after the health scare that started it all, Genevieve's father — and the business he convinced her to start — are doing well. And her family has never been stronger — even as they prepare to get a little larger next month when Genevieve and her husband welcome their first child.

Being an entrepreneur and a new mom will be a huge challenge, but Genevieve is ready for whatever happens.

"Running a business alone is one tough journey. Every thing and every day is a challenge. What keeps me going is that I refuse to give up on this dream until I have exhausted all possible options. I don't want to live my life with regrets."

The Prince Charles Cinema/Youtube

Brendan Fraser dressed as Rick O'Connell.

Brendan Fraser might be making the greatest career comeback ever, racking up accolades and award nominations for his dramatic, transformative role in “The Whale." But the OG Fraser fans (the ones who watch “Doom Patrol” solely to hear his voice and proudly pronounce his last name as Fray-zure, for this is the proper pronunciation) have known of his remarkable talent since the 90s, when he embodied the ultimate charming, dashing—and slightly goofball—Hollywood action lead.

Let us not forget his arguably most well known and beloved 90s character—Rick O’Connell from the “Mummy” franchise. Between his quippy one-liners, Indiana Jones-like adventuring skills and fabulous hair, what’s not to like?

During a double feature of “The Mummy” and “The Mummy Returns” in London, moviegoers got the ultimate surprise when who should walk in but Brendan Fraser himself, completely decked out in Rick O’Connell attire. The brown leather jacket. The scarf. Everything.

Keep ReadingShow less
@boglarkagyorgy/Instagram

"The Trout," performed by Samsung.

One might expect to hear Franz Schubert’s "Die Forelle," more widely known as "The Trout," at the philharmonic orchestra. However, Boglarka Gyorgy noticed her washing machine playing the catchy classical tune. Apparently, this is a feature for a particular Samsung line of washing machines.

Being a professional musician herself, she couldn’t resist the urge to grab her violin and perform an impromptu duet with her appliance—and then post it to Instagram, of course. The result was a hilarious, impressive and viral hit.
Keep ReadingShow less
Education

Woman without an internal monologue explains what it's like inside her head

“She's broken my mind. I don't even understand what I'm not understanding."

PA Struggles/Youtube

An estimated 50-70% of the population doesn't have an internal monologue.

The notion of living without an internal monologue is a fairly new one. Until psychologist Russell Hurlburt’s studies started coming out in the late 90s, it was widely accepted that everyone had a little voice narrating in their head. Now Hurlburt, who has been studying people's "inner experience" for 40 years, estimates that only 30-50% of the population frequently think this way.

So what about the other 50-70%? What exactly goes on inside their heads from day to day?

In a video interview originally posted in 2020, a woman named Kirsten Carlson gave some insight into this question, sharing how not having an inner dialogue affected her reading and writing, her interactions with others and how she navigates mental challenges like anxiety and depression. It was eye-opening and mind-blowing.
Keep ReadingShow less
Democracy

Surprising Australian interview from 1974 shows just how weird it was for women to be in a bar

“You think women are going to be shocked by your language—that’s why you don’t want them in here?"

Surprising interview from 1974 shows how weird it was for women to be in a bar.

Once upon a time, things were weird. This is sure to be a sentiment that children of the future will share about the rules and customs of today, but knowing that fact doesn't stop things from the past from seeming a bit strange. In a rediscovered video clip of an Australian *gasp* female reporter in a bar in 1974, it's clear pretty quickly that she's out of place.

It's almost as if she's describing her movements like Steve Irwin would do when approaching a wild animal in its natural habitat. Her tone is even and hushed as she makes her way into the bar telling viewers how she's going to make her way to the barkeep, who also looks to be a woman. So I guess women were allowed to work in bars but not drink in them?

Honestly, that part was a little confusing for me but seemed the norm by the reporter's reaction. But what was not normal was a woman squeezing between men and ordering a drink and the men letting the reporter know that the bar was no place for a woman...unless you're the bartender. Who knows? 1974 was a wild year apparently.

Keep ReadingShow less

Self-dating is one of TikTok's latest trends.

Miley Cyrus' official music video for her new single "Flowers" is less than two weeks old, and it's already racked up a whopping 108 million views on YouTube. The smash hit also broke Spotify's record for the most streams in a single week, knocking K-pop superband BTS and their hit song "Butter" out of the top spot.

There's a reason "Flowers" is making waves. It's not only a catchy tune, but an empowering one, especially for women who've been socialized to believe they need a significant other to make them happy.

While most post-break-up songs are filled with heartache and lament and perhaps a bit of resentment, "Flowers" takes a different tack. While Cyrus sings about not wanting a relationship to end, she ultimately realizes she can give herself what she wants from a partner and it's incredibly liberating.

Keep ReadingShow less

The cake that Karly Blackburn sent to Nike.

Even though the United States is going through a labor shortage, high-profile jobs are still tough as ever to get. In a world where hundreds of applicants send in their resumes for the same job, it can be hard to stand out.

Karly Pavlinac Blackburn of Wilmington, North Carolina, was lamenting that the jobs she wanted were too competitive when a colleague suggested the 27-year-old do something dramatic to get her name out there.

"I was actually talking to my former colleague about getting in front of employers—and he was like, 'Well, Karly you need to do better ... show up in a creative way ... what about a resume on a cake?'" she told Good Morning America.

So Blackburn did just that.

Keep ReadingShow less