Genevieve's dad told her to take risks. When he got sick, she took her biggest one yet.
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Facebook #SheMeansBusiness

When Genevieve Lee's father had a heart attack, it made her question everything — even the food they ate together.

All images by SheMeansBusiness/Facebook, used with permission.


Before his heart attack and triple bypass surgery, Genevieve's family never thought too much about what they ate. While her mother is a good cook, their meals were supplemented with highly processed food and loaded with extra sugar, salt, and preservatives. Delicious, but not the best idea for a diabetic recovering from major heart surgery.

With her dad on two months of bed rest, Genevieve took a leave of absence from her film editing job to care for him, immersing herself in learning to cook whole-food versions of his favorite meals. One of the biggest challenges was finding a nutrient-rich, low-sugar replacement for the cereal he liked to snack on throughout the day.

She decided on homemade granola. It was an instant hit.

Helping her father change his diet changed her life. And her career path.

Once Genevieve started making healthy food, she couldn't stop. Soon her friends were receiving gifts of homemade granola during the holidays. Her dad saw her enthusiasm and encouraged her to take the next logical step: If you like it so much, why not sell it?

"My initial challenge is that I wasn't a risk-taker. Leaving a comfortable job with decent pay was really daunting. After giving much thought and talking to my dad, he gave me this advice: He said, 'Don't worry so much. Just do it. Things will sort of work out.'"
— Genevieve Lee

With just $500 in seed money, Genevieve started small. She sold her granola at farmers markets, then online. Her family helped every step of the way, even spending afternoons portioning and labeling packages.

Now, four years in, The Edible Company has a mail-order program, a Singapore storefront, and a strong social media presence — even if teaching people what granola is can sometimes be a challenge.

"People have a very sweet and savory tooth here, and most healthier options of anything is neither of that. So the first buy in is always our popular Coconut Gula Melaka flavor. It's connectable, sweeter, and has the essence of a Southeast Asian flavor. All of our products are gently sweetened, but I still get people who asked me to make it sweeter. I'm standing my ground."
— Genevieve Lee

In a 2014 interview, Genevieve acknowledged that her company would have failed immediately had she started it 10 years ago. Products like granola and muesli are now becoming mainstream in Singapore — and social media has played a big part in that.

There are 3.5 million active Facebook users in Singapore, and mentions from famous, popular users can make a big difference for a small business like Genevieve's.

"Now, social media makes all the difference. If a friend who has 24,000 followers posts a photo of my granola, I'll get 20 to 30 new followers and lots of people asking where to buy it within a few hours," she told an interviewer last year.

Many entrepreneurs sacrifice their personal relationships when they start their businesses. Genevieve has worked hard to be the exception.

She makes a point of carving out time in her schedule to spend with family, and she never works on Sundays. It's a refreshingly healthy approach. More than a decade after the health scare that started it all, Genevieve's father — and the business he convinced her to start — are doing well. And her family has never been stronger — even as they prepare to get a little larger next month when Genevieve and her husband welcome their first child.

Being an entrepreneur and a new mom will be a huge challenge, but Genevieve is ready for whatever happens.

"Running a business alone is one tough journey. Every thing and every day is a challenge. What keeps me going is that I refuse to give up on this dream until I have exhausted all possible options. I don't want to live my life with regrets."

Courtesy of Tiffany Obi
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With the COVID-19 pandemic upending her community, Brooklyn-based singer Tiffany Obi turned to healing those who had lost loved ones the way she knew best — through music.

Obi quickly ran into one glaring issue as she began performing solo at memorials. Many of the venues where she performed didn't have the proper equipment for her to play a recorded song to accompany her singing. Often called on to perform the day before a service, Obi couldn't find any pianists to play with her on such short notice.

As she looked at the empty piano at a recent performance, Obi's had a revelation.

"Music just makes everything better," Obi said. "If there was an app to bring musicians together on short notice, we could bring so much joy to the people at those memorials."

Using the coding skills she gained at Pursuit — a rigorous, four-year intensive program that trains adults from underserved backgrounds and no prior experience in programming — Obi turned this market gap into the very first app she created.

She worked alongside four other Pursuit Fellows to build In Tune, an app that connects musicians in close proximity to foster opportunities for collaboration.

When she learned about and applied to Pursuit, Obi was eager to be a part of Pursuit's vision to empower their Fellows to build successful careers in tech. Pursuit's Fellows are representative of the community they want to build: 50% women, 70% Black or Latinx, 40% immigrant, 60% non-Bachelor's degree holders, and more than 50% are public assistance recipients.

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I remember being baffled that so many people were so convinced of Clinton's evil schemes that they genuinely saw the documented serial liar and cheat that she was running against as the lesser of two evils. I mean, sure, if you believe that a career politician had spent years being paid off by powerful people and was trafficking children to suck their blood in her free time, just about anything looks like a better alternative.

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It's been four years and Hillary Clinton has been found guilty of exactly none of the criminal activity she was being accused of. Trump spent every campaign rally leading chants of "Lock her up!" under the guise that she was going to go to jail after the election. He's been president for nearly four years now, and where is Clinton? Not in jail—she's comfy at home, occasionally trolling Trump on Twitter and doing podcasts.

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Photo by Tim Mossholder on Unsplash
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Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

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Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

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Biden asked who Hixon's parents were as the clip begins, and is directed to his right. Hixon's wife introduces herself, and Biden says, "God love you." As he starts to walk away, a voice off-camera says something and Biden immediately turns around. The voice came from Hixon's son, Corey, and the moments that followed are what have people feeling all their feelings.

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With the election quickly approaching, the importance of voting and sending in your ballot on time is essential. But there is another way you can vote everyday - by being intentional with each dollar you spend. Support companies and products that uphold your values and help create a more sustainable world. An easy move is swapping out everyday items that are often thrown away after one use or improperly disposed of.

Package Free Shop has created products to help fight climate change one cotton swab at a time! Founded by Lauren Singer, otherwise known as, "the girl with the jar" (she initially went viral for fitting 8 years of all of the waste she's created in one mason jar). Package Free is an ecosystem of brands on a mission to make the world less trashy.

Here are eight of our favorite everyday swaps:

1. Friendsheep Dryer Balls - Replace traditional dryer sheets with these dryer balls that are made without chemicals and conserve energy. Not only do these also reduce dry time by 20% but they're so cute and come in an assortment of patterns!

Package Free Shop

2. Last Swab - Replacement for single use plastic cotton swabs. Nearly 25.5 billion single use swabs are produced and discarded every year in the U.S., but not this one. It lasts up to 1,000 uses as it's able to be cleaned with soap and water. It also comes in a biodegradable, corn based case so you can use it on the go!

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