Clothing line tries to fight fat-shamers with this incredibly offensive sweater. It didn't work.

Los Angeles-based clothing line Revolve really stepped in it by adding a new sweatshirt to its online store featuring the phrase, “Being fat is not beautiful, it's an excuse.”

The rail-thin model wearing the offensive shirt only made it more insulting.

via Revolve


The sweatshirt is part of a clothing line that’s a spectacularly-botched attempt to combat fat-shaming by featuring statements that have been directed at stars such as Lena Dunham (“Horrible Result of Modern Feminism”) and Cara Delevingne (“Too boney to be boned”).

The line is a collaboration between Revolve, LPA and others, including Dunham, Delevingne, and curvy model Paloma Elsesser.

The “fat is not beautiful” statement was once sent to Elesser by an online troll.

While calling out fat-shamers with their own statements seems like an empowering strategy, the Revolve campaign appears horribly regressive when taken out of context.

Who in their right mind would see someone wearing a shirt that says, "Being fat is not beautiful, it's an excuse," and think, "That's an incredibly-inclusive shirt you got there!"

Revolve has attempted to crawl back into the public's good graces by apologizing for the mishap and pledging $20,000 to Girls Write Now.

"The prematurely released images featured on Revolve.com was not only included without context of the overall campaign but regrettably featured one of the pieces on a model who’s size was not reflective of the piece’s commentary on body positivity,” the brand said in a statement.

"We at Revolve sincerely apologize to all those involved – particularly Lena, Emily, Cara, Suki and Paloma – our loyal customers, and the community as a whole for this error," Revolve continued.

Dunham, who has a long history of promoting body positivity, has exited the collaboration.

“Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.),” she said on Instagram. “As a result, I cannot support this collaboration or lend my name to it in any way.”

View this post on Instagram

For months I’ve been working on a collaboration with my friend Pia’s company LPA through parent company @revolve - sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse. This is a cause very close to my heart and the proceeds were meant to benefit charities that help young women by empowering them to express themselves through writing and art. Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I cannot support this collaboration or lend my name to it in any way. This isn’t meant to shame Pia or the great work she’s done with LPA. I am deeply disappointed in @revolve’s handling of a sensitive topic and a collaboration rooted in reclaiming the words of internet trolls to celebrate the beauty in diversity and bodies and experiences that aren’t the industry norm. *** I’d like to especially extend my love and support to @palomija, whose quote was the first to be promoted and mangled. She’s a hero of mine. Like me, she gave her quote in good faith and shared her vulnerability in order to support arts education and to spread her message of empowerment, and she wasn’t consulted in the marketing. Not an ounce of negativity should be sent her way. *** My only goal on this planet is to empower women through art and dialogue. I’m grateful to every woman who shared a quote and so disappointed that our words were not honored. As a result, I will be making a donation to the charity of every woman’s choice who was wronged with me and I hope that @revolve will join me with a contribution of their own. *** P.S. This Rubens painting makes me happy because it’s about women joining in love, but he didn’t recognize diversity at all- he just loved curvy butts. Problematic fave.

A post shared by Lena Dunham (@lenadunham) on

Family
via James Anderson

Two years ago, a tweet featuring the invoice for a fixed boiler went viral because the customer, a 91-year-old woman with leukemia, received the services for free.

"No charge for this lady under any circumstances," the invoice read. "We will be available 24 hours to help her and keep her as comfortable as possible."

The repair was done by James Anderson, 52, a father-of-five from Burnley, England. "James is an absolute star, it was overwhelming to see that it cost nothing," the woman's daughter told CNN.

Keep Reading Show less
Heroes

I live in a family with various food intolerances. Thankfully, none of them are super serious, but we are familiar with the challenges of finding alternatives to certain foods, constantly checking labels, and asking restaurants about their ingredients.

In our family, if someone accidentally eats something they shouldn't, it's mainly a bit of inconvenient discomfort. For those with truly life-threatening food allergies, the stakes are much higher.

I can't imagine the ongoing stress of deadly allergy, especially for parents trying to keep their little ones safe.

Keep Reading Show less
popular
LUSH

Handmade cosmetics company Lush is putting its money where its mouth is and taking a bold step for climate change action.

On September 20 in the U.S. and September 27 in Canada, Lush will shut the doors of its 250 shops, e-commerce sites, manufacturing facilities, and headquarters for a day, in solidarity with the Global Climate Strike taking place around the world. Lush is encouraging its 5000+ employees "to join this critical movement and take a stand until global leaders are forced to face the climate crisis and enact change."

Keep Reading Show less
Planet
Photo by Annie Bolin on Unsplash

Recent tragic mass shootings in El Paso and Dayton have sparked a lot of conversation and action on the state level over the issue of gun control. But none may be as encouraging as the most recent one, in which 145 CEOs signed a letter urging the U.S. Senate to take action at their level.

Keep Reading Show less
popular