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BOOM, ROASTED: Here's why you don't ask a feminist to hawk your sexist product.
Especially if that feminist is as sharp as Ellen DeGeneres.
11.14.13
All photos courtesy of The Coca-Cola Company
Behind the Scenes Making Recycled Records with Mark Ronson
True
Spotting a bright blue bin, you chuck in your imaginary drumstick. The sound that echoes back is satisfyingly cool, a deep, reverberating clunk so loud you can hear it over the music.
That is the sound of recycling.
Imagine how harmonious it would sound to mix the tones of millions of bottles going through the recycling process—the melody of all of us doing our part?
The Coca-Cola Company recognizes its responsibility to help address the world’s plastic packaging crisis. Several of the company’s most popular brands were historically made in green plastic bottles—however, when green plastic is recycled, it is usually turned into single-use items that do not get recycled again. To take one more step toward greater sustainability, Sprite, Fresca and Seagram’s are now being packaged in clear plastic bottles, increasing the likelihood of them being recycled over and over again—a process known as “closed loop recycling.”
Surprisingly enough, closed loop recycling and music have a lot in common. Music producers typically use a technique called sound sampling: the process of taking an old sound, chopping it up, and flipping it into a completely new beat. Just like the process of recycling, old can be new in sound sampling. An old sound is used in a new track, which is morphed again into a newer track, and so on. Beats being made today will be recycled by another creative in the future. Que Uptown Funk!
To celebrate the shift from green to clear, The Coca-Cola Company partnered with iconic, genre-defining/defying producers Mark Ronson and Madlib to create the world’s first album composed of the sounds of the plastic recycling process itself. The Recycled Records EP uses real ambient sounds sampled from various points in the closed-loop recycling chain at four different recycling facilities scattered across the United States. From the percussion of a forklift beeping, to the tonal beat of a conveyor belt, to the hi-hat of air blown into a plastic bottle, the EP brings to life the magic of multiple reuses.
“It sounds very crazy to say it, but anything can become a sample…any sound can be manipulated. The sound of opening a barrel of plastic has its own funk and flow to it,” said Ronson.
Not only did The Coca-Cola Company find a way to literally turn the sounds of recycling into music, thanks to the Recycled Records Beat Machine, you can be part of that process, too. Using the site, music enthusiasts are able to remix the very same recycled sound library used by Ronson and Madlib into innovative compositions of their own through an interactive, one-of-a-kind digitized version of an 808 beat machine. Generally, the biggest obstacle for many aspiring artists is accessing the proper musical technology, which is yet another reason why Recycled Records is so dang cool—this beat machine is free and accessible to anyone with an internet connection.
Innovation and creativity are the way of the future; tap into yours today by creating a Recycled Record of your very own. Maybe someday, other people will be dancing down the street listening to YOUR beats!
@penslucero/TikTok
Pency Lucero taking in the Northern Lights
In a video Lucero posted to TikTok, which now has over 12 million views, we hear Martin ushering her out to take a peek. Then we see Lucero’s face light up just before seeing the sky do the same.
“I thought it was a prank,” the onscreen text reads in the clip. “And then I see it….”
Watch:
@penslucero I’m on the verge of crying every time I watch this video I still cannot believe it. 📍 Rörbäck, Sweden
“I was mostly in awe of what this Earth is capable of,” Lucero recalled. “I never expected it to be THAT beautiful for the naked eye.” This is a hopeful sentiment against the widely accepted notion that the northern lights are often better looking in photos than they are in real life.
As Lucero asserted in a follow-up video, “Our video doesn’t do it justice at all…I would argue it’s even better for the naked eye.”
@penslucero Replying to @PatriotFamilyHomes ♬ Golden Hour: Piano Version - Andy Morris
Others were quick to back Lucero with anecdotes of their own experience.
“It’s definitely possible to see it like in the pics. I saw it this winter in Norway, there was bright green, purple and so much movement.”
“They’re so much better in person, the way they dance and move around is insane and beautiful.”
Of course, if you ask Martin, who everyone agreed was the best host ever, seeing guest reactions of pure wonder and joy is even “better than the lights themselves.” But still, he can’t deny that there’s a breathtaking magic to it all. He shared with Upworthy that “Sometimes it feels like it will pull you up in the sky like you are in the middle of it. I wish everyone would have the chance to witness it.”
A photo from Martin's Airbnb listing
When it comes to tips for actually seeing the northern lights, Martin admits it still mostly comes down to being in the right place at the right time. Luckily, his Airbnb listing can help with that.
Nature has a great way of reminding us that beyond the distractions and distresses of modern life, there is sublime beauty waiting for the chance to capture our hearts.
Neuschwanstein Castle sits atop a rock ledge in the Bavarian Alps.
According to Encyclopedia Britannica, "The king worshiped the theatre and the opera, and henceforth concerned himself almost exclusively with his artistic endeavors, developing an extravagant mania for building in the Bavarian mountains that he loved." He essentially spent much of his reign constructing an elaborate fantasy world in which he could be the king he imagined himself to be.
Hence the idea for Neuschwanstein Castle, which Ludwig wished to be built "in the authentic style of the old German knights' castles." The foundation for the structure was laid in 1869, but it took until 1892 for the 65,000 sq. ft. "castle" to be completed. Ludwig himself would only ever see it as an incomplete building site, as he drowned himself in a lake in 1886, a few days after being declared insane. (Though his death was officially ruled suicide by drowning, some sources point to some mystery surrounding his death, as the psychiatrist who diagnosed him also drowned at the same time.)
The tragedy of Ludwig's final years stands in sharp contrast to the extravagant beauty of the castle he created, which The Cultural Tutor referred to as "the world's biggest work of fan fiction."
The Throne Room serves as a symbol of how Ludwig saw kingship. The grand hall was built in the style of a Byzantine church, pointing to how Ludwig saw kings as being intermediaries between God and the world.
The throne room in Neuschwanstein Castle.
Where fan fiction comes in is in how much of the castle is an artistic shrine to Wagner's operas. In many rooms, the walls are covered in paintings depicting the German legends as told in Wagner's works, such as his 1845 "Tannhäuser" opera and his 1859 "Tristan and Isolde."
Bedroom depicting the Tristan story
In Neuschwanstein's early stages, Ludwig wrote to Wagner describing his vision for the castle, telling the composer he looked forward to moving in and having Wagner come visit:
"There will be several cosy, habitable guest rooms with a splendid view of the noble Säuling, the mountains of Tyrol and far across the plain; you know the revered guest I would like to accommodate there; the location is one of the most beautiful to be found, holy and unapproachable, a worthy temple for the divine friend who has brought salvation and true blessing to the world."
Ultimately, Ludwig and Wagner's friendship would be complicated by money, differing artistic visions and Ludwig's clear romantic feelings for Wagner, but if it weren't for Ludwig's support, Wagner would likely never have risen to the fame he ultimately enjoyed.
The "mad king" may have had some issues ranging from quirky to concerning, but he can fairly be credited with the making of Richard Wagner, as well as creating an architectural masterpiece that millions of people from around the globe travel to enjoy.
Check out the gorgeous Neuschwanstein Castle from all angles here: