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Beware: Tax companies trick customers with ads that say their services are free

Beware: Tax companies trick customers with ads that say their services are free

On Dec. 30, the IRS announced it was revamping a long-standing agreement with the online tax preparation industry in which companies offer free filing to people with incomes below certain levels, a category that includes 70% of filers.

The change in what's known as the Free File program came in the wake of multiple ProPublica articles that revealed how the companies in the program steered customers eligible for free filing to their paid offerings. Under the updated agreement, the companies are now prohibited from hiding their Free File webpages from Google searches, and the IRS was allowed to create its own online tax-filing system.


So far, it seems, the companies are abiding by their promise to make their Free File webpages visible in online searches. But the updated agreement appears to have a loophole: It doesn't apply to advertising. Nothing in it, the agreement states, "limits or changes the rights" of participating companies to advertise "as if they were not participating in the Free File program."

As a result, companies like Intuit, whose TurboTax is the top tax prep software, continue to confuse some customers who seek free tax prep into paying. Today, Google searches for "free tax filing" and other similar phrases still yield ads for a plethora of products such as TurboTax's "Free Edition" (its ads promise "100% Free Tax Filing"), which lead customers to pay fees if they don't have simple returns.

Mike Mozart / Flickr

TurboTax's version of Free File — the one that doesn't charge customers anything — typically won't appear until the second page of search results.

Intuit increased its monthly online ad spending noticeably between January 2019 and January 2020, according to search analytics firm Ahrefs. Intuit places its ads strategically in searches for "IRS" and "free file," among thousands of related search terms.

(Ahrefs makes estimates based on search data; it doesn't purport to capture exact numbers but rather to track the general magnitude and direction of the spending.) Ahrefs and a second search analysis firm, SEMRush, say TurboTax spends more on digital ads than competitors TaxAct, TaxSlayer and H&R Block combined.

Intuit does not advertise its Free File offering on Google, according to SEMRush and Ahrefs. (Tax Time Allies, which is funded by Intuit, does advertise Free File, according to Intuit. SEMRush and Ahrefs estimate that spending is a fraction of what Intuit spends on Free Edition.)

Outside of the advertising realm, TurboTax still appears to favor products like Free Edition. So-called organic links to Free Edition appear ahead of links to Free File in many searches, data from SEMRush and Ahrefs shows. TurboTax accomplishes that, search engine optimization expert Rhea Drysdale said, in part by inserting keywords — the word "free" is used 54 times on Free Edition's webpage. By comparison, Drysdale said, the TurboTax Free File landing page uses "free" 19 times.

Google's algorithms are both secret and complicated, so SEO experts can't say for certain why one link appears above another one. But there are many common SEO tactics that TurboTax can use to ensure its Free Edition appears above the Free File program.

"My belief is that you can control a lot [with SEO] within reason," Drysdale said. "Using technical innovations in Google and understanding user behavior, you can see tremendous results from it." Intuit, she added, doesn't "have to do a lot" because it's "such a large player in the field."

via Pro Publica

An Intuit spokesman, Rick Heineman, said the SEO and advertising estimates cited in this article "are not nearly accurate." He added, "Rather than trying to hide Free File as ProPublica has inaccurately claimed, last year TurboTax did more than anyone else to promote it. … Intuit has for two decades provided free tax preparation and has helped taxpayers file more completely free tax returns than all other tax prep software companies combined, including 13 million totally free returns last year alone."

Google's policy bars misrepresentation in ads. It states that advertisers must "clearly and conspicuously disclose the ... full expense that a user will bear." According to a Google spokesperson, TurboTax's ads do not violate its terms. The spokesperson said Google requires advertisers to disclose "criteria for any free offers." TurboTax discloses that Free Edition applies only to "simple tax returns" on its landing page.

Whether it's a question of advertising or SEO, the result seems to be that some low-income taxpayers who qualify to file for free are still paying for TurboTax this tax season — even after the change in the agreement with the IRS. Lyle Hill, a warehouse worker in Georgia with an adjusted gross income of $10,390 last year, said he was looking to file his taxes for free, but he got confused and ended up paying $120 to file his federal and state taxes through Free Edition.

Intuit, he added, declined to refund his fees when he subsequently told the company he'd been steered into a paid option when he'd wanted the free one. Alvyn Velazquez, a student in New York, recounted a similar journey that ended with him paying $120 after going through the Free Edition portal.

Max Miller, an Arkansan who was self-employed in 2019, also encountered difficulties. Miller said he had sought free filing for four years in a row and each time ended up paying TurboTax for Free Edition. After reading ProPublica's reporting last year, Miller intentionally searched for the Free File program in January — and he still struggled to find it online. "Even when I was looking for Free File," he said, "it still wasn't coming up."

Alongside its online ad campaign, Intuit also has three active, national television advertisements for Free Edition that have aired more than 12,000 times since premiering in January 2019, according to metrics from iSpot.tv, a company that tracks TV advertisements. And on Facebook and Instagram, there are more than 500 active advertisements that mention the word "free" and redirect users to download the TurboTax app — in which users cannot access Free File — and to the Free Edition landing page.

An audit released on Feb. 3 by the Treasury Inspector General for Tax Administration found that last year, 14 million people who qualified for Free File instead paid what ProPublica estimated could amount to about $1 billion in tax prep services to various companies.

The article was originally published by Pro Publica and was written by Will Young.

Planet

Our favorite giveaway is back. Enter to win a free, fun date! 🌊 💗

It's super easy, no purchase or donation necessary, and you help our oceans! That's what we call a win-win-win. Enter here.

Our favorite giveaway is back. Enter to win a free, fun date! 🌊 💗
True

Our love for the ocean runs deep. Does yours? Enter here!

This Valentine’s Day, we're bringing back our favorite giveaway with Ocean Wise. You have the chance to win the ultimate ocean-friendly date. Our recommendation? Celebrate love for all your people this Valentine's Day! Treat your mom friends to a relaxing spa trip, take your best friend to an incredible concert, or enjoy a beach adventure with your sibling! Whether you're savoring a romantic seafood dinner or enjoying a movie night in, your next date could be on us!

Here’s how to enter:


  • Go to upworthy.com/oceandate and complete the quick form for a chance to win - it’s as easy as that.
  • P.S. If you follow @oceanwise or donate after entering, you’ll get extra entries!

Here are the incredible dates:

1. Give mom some relaxation

She’s up before the sun and still going at bedtime. She’s the calendar keeper, the lunch packer, the one who remembers everything so no one else has to. Moms are always creating magic for us. This Valentine’s Day, we’re all in for her. Win an eco-friendly spa day near you, plus a stash of All In snack bars—because she deserves a treat that’s as real as she is. Good for her, kinder to the ocean. That’s the kind of love we can all get behind.


Special thanks to our friends at All In who are all in on helping moms!

2. Jump in the ocean, together

Grab your favorite person and get some much-needed ocean time. Did you know research on “blue spaces” suggests that being near water is linked with better mental health and well-being, including feeling calmer and less stressed? We’ll treat you to a beach adventure like a surfing or sailing class, plus ocean-friendly bags from GOT Bag and blankets from Sand Cloud so your day by the water feels good for you and a little gentler on the ocean too.

Special thanks to our friends at GOT Bag. They make saving the ocean look stylish and fun!

3. Couch potato time

Love nights in as much as you love a date night out? We’ve got you. Have friends over for a movie night or make it a cozy night in with your favorite person. You’ll get a Disney+ and Hulu subscription so you can watch Nat Geo ocean content, plus a curated list of ocean-friendly documentaries and a movie-night basket of snacks. Easy, comfy, and you’ll probably come out of it loving the ocean even more.

4. Dance all day!

Soak up the sun and catch a full weekend of live music at BeachLife Festival in Redondo Beach, May 1–3, 2026, featuring Duran Duran, The Offspring, James Taylor and His All-Star Band, The Chainsmokers, My Morning Jacket, Slightly Stoopid, and Sheryl Crow. The perfect date to bring your favorite person on!

We also love that BeachLife puts real energy into protecting the coastline it’s built on by spotlighting ocean and beach-focused nonprofit partners and hosting community events like beach cleanups.

Date includes two (2) three-day GA tickets. Does not include accommodation, travel, or flights.

5. Chef it up (at home)

Stay in and cook something delicious with someone you love. We’ll hook you up with sustainable seafood ingredients and some additional goodies for a dinner for two, so you can eat well and feel good knowing your meal supports healthier oceans and more responsible fishing.

Giveaway ends 2/15/26 at 11:59pm PT. Winners will be selected at random and contacted via email from the Upworthy. No purchase necessary. Open to residents of the U.S. and specific Canadian provinces that have reached age of majority in their state/province/territory of residence at the time. Please see terms and conditions for specific instructions. Giveaway not affiliated with Instagram. More details at upworthy.com/oceandate

Pets

Vet demonstrates 'squish the cat' method of safe cat handling in delightfully helpful video

There's a reason Dr. Burstyn's "How to pick up a cat" video has been viewed 23 million times.

cats, pets, cat handling, veterinarian, feline behavior

Handling a cat may seem like a delicate matter, but being delicate isn't actually the way to go.

If you've ever tried to make a cat do something it doesn't want to do, you've likely experienced the terror that a cat's wrath can invoke. Our cute, cuddly feline friends may be small, but the razor blades on their feet are no joke when they decide to utilize them. Even cats who love us can get spicy if we try to manhandle them, so we can imagine how things will go with cats who don't know us well. But sometimes it's necessary to handle a cat even if it's resistant to the idea.

This is where Vancouver veterinarian Dr. Uri Burstyn comes in. His "How to pick up a cat like a pro" video, in which he demonstrates a few ways of picking up and handling a cat, has been viewed over 23 million times since he shared it in 2019. Unlike many viral videos, it's not humorous and nothing outrageous happens, but the combo of Burstyn's calm demeanor and his repeated instructions to "squish that cat" has endeared him to the masses.


- YouTube www.youtube.com

The video truly is helpful; he shows the ways to pick up a cat that make them feel the most secure using his cats, one-year-old Claudia and 14-year-old Mr. Pirate. He explains that cats spook very easily and it's best to introduce yourself to them gently. Let them sniff your fingers, keeping your fingers curled in, and once they've sniffed you, you can often give them a light rub on the cheek or under the chin.

Picking them up is a different story. The reason many cats will claw or scratch you when you try to pick them up is because they feel unsupported or unsafe, so they'll scramble around trying to get some footing. Burstyn shows how he picks up Claudia with one hand under the chest and one hand under her abdomen. If he needs to carry her around, he squishes her into his body so she feels "nice and supported." He may even put a hand under her front paws.

cats, pets, cat handling, veterinarian, feline behavior Cats can be finicky about how they're held. Photo credit: Canva

Then came the best part of the video: "Squish That Cat"

"Now if we do have a cat who's trying to get away from us?" Burstyn said. "We always squish that cat. If you're trying to hold the cat down, whether it's to trim their nails or to give them a pill, or whether you just want to have a cat not run off for a moment, squish that cat. All you need to know about cat restraint is to squish that cat."

Burstyn explains that cats generally feel very secure being squished, even if they're really scared.

"Sometimes cats come to me in the clinic, and they're quite afraid," he said. "And you just gently squish them, and they'll sit there and kind of not hurt themselves, not hurt us. Just hang out and let us do our thing."

He demonstrated putting a towel over the cat, explaining, "If you have a towel handy, this is one of the best cat restraint tools around. You can just throw a towel on the catty and squish her with the towel, that way they won't get a claw into you if they are scrambling about a bit. Very safe and gentle, and generally cats are very, very happy to be squished like that."

cats, pets, cat handling, veterinarian, feline behavior Squish that cat. Photo credit: Canva

Dr. Burstyn also showed how to do a "football hold," tucking the cat under your arm with them facing backwards. "So this is kind of an emergency way if you really need to carry a cat somewhere in a hurry," he said. Scooping up Claudia, he explained, "Little head's under your arm, butt in your hand, and you squish her tight to your body. And with that little football carry, you can basically hold a cat very securely and very safely, because it's really hard for them to rake you with their hind legs."

If you're worried about over-squishing your cat, Dr. Burnstyn says don't. "You don't have to worry about hurting a cat," he said. "They're very, very tough little beasts. You know, just squishing them against your body's never going to do them any harm. In fact, they tend to feel more safe and secure when they're being held tightly."

Dr. Burnstyn also demonstrated how to pick up and set down a "shoulder cat" who insists on climbing onto people's shoulders and hanging out there, as Mr. Pirate does. It's highly entertaining, as Mr. Pirate is a big ol' chonky kitty.


@yozron

she loves my shoulders i guess #catcore #kittendad #kittensoftiktok #cat #fyp

People in the comments loved Dr. Burnstyn's demonstration, with several dubbing him the Bob Ross of veterinary medicine. Even people who don't have cats said they watched the whole video, and many loved Claudia and Mr. Pirate as well.

"This is just proof that cats are liquid."

"12/10 cat. Excellent squishability."

"So essentially, cats love hugs? That's the most wonderful thing i've heard all day."

"This cat is so well mannered and looks educated."

"Mr Pirate is an absolute unit."

"S q u i s h . T h a t . C a t ."

"I need 'Squish that cat' shirt.

"Dang, that actually helped with my female cat. She has been through at least two owners before me and had some bad expriences which obviously resulted in trust issues. She has now been with me for two years and it had gotten loads better, but she still did not want me to hold her. Normally I simply would have let her be, but for vet visits and such it was not an ideal situation. But then I saw this video and tried to squish the cat. And she loves it! She is turning into quite the snuggly bug. Thank you!"

So there you go. When all else fails, squish that cat and see what happens.

You can follow Dr. Burstyn on YouTube at Helpful Vancouver Vet.


guitar, learning, young woman, laptop, acoustic guitar, strumming

A woman learning how to play guitar.

Learning a new skill means studying and then practice, practice, practice. That might mean learning how to read music and then playing “Für Elise” by Beethoven over and over again. Or, if you’re learning to speak French, you have to memorize the words and then hone your pronunciation through repetition. But what would happen if you gave your brain a moment during practice to really soak in what it was doing instead of a nonstop information dump?

How to learn things faster

A 2021 study from the National Institutes of Health found that when you’re studying a new skill and practicing, you can speed up your progress by taking short breaks. Instead of keeping your head in the piano and playing for 45 minutes straight, your brain does a better job at encoding new information if you drop in a series of 10-second breaks.


The strategy makes a lot of sense for this simple reason: your brain has difficulty encoding and learning new information simultaneously. So why not give it a second to catch up?

golf, golf teacher, golf instructor, wedge, golf course A man getting golf lessons.via Canva/Photos

"Our results support the idea that wakeful rest plays just as important a role as practice in learning a new skill. It appears to be the period when our brains compress and consolidate memories of what we just practiced," the senior author of the study said, according to Fox 13 Seattle. "Understanding this role of neural replay may not only help shape how we learn new skills but also how we help patients recover skills lost after neurological injury like stroke."

How to use the 10-second memory technique

There isn’t any official time limit between when you should take a break and let your mind encode the new information. Still, neuroscientist Andrew Huberman suggests that “every few minutes” you stop what you’re doing, clear your mind, and let your brain encode the information for 10 seconds. “Now, you actually have to do the work, and how many of these to insert? It should be random,” Huberman said.

- YouTube www.youtube.com

So, if you were playing “Für Elise” on the piano, set a time for five minutes of intense playing, then when the alarm goes off, sit still for ten seconds and clear your mind of everything, almost like a meditation. Then your brain will kick into action, like a computer booting up, and encode what you just learned. Next, set a timer for three minutes; after the next encode break, set a timer for seven minutes, and so on.

sign language, learning to sign, learning a langiage, classroom, sign language teacher Students learning sigh language.via Canva/Photos

The researchers tested their hypothesis by placing a brain-scanning cap on right-handed participants who were shown a series of numbers on a computer screen and asked to type them as many times as possible with their left hand. The gains were even greater for those who did the 10-second breaks than for those who had just had a great night’s rest.

Ultimately, the 10-second technique makes a lot of sense because it’s a lot harder to concentrate on something when doing two things at the same time. You’ve got to give your brain a moment to jot down notes instead of learning and writing at the same time.

At the end of the day, what’s not to like about the 10-second technique? You get to take a break and improve your skills at the same time.

guitar, learning a skill, neuroscience, music, exposure, passive exposure, gardening

A woman learning how to play guitar.

Learning a new skill, such as playing an instrument, gardening, or picking up a new language, takes a lot of time and practice, whether that means scale training, learning about native plants, or using flashcards to memorize new words. To improve through practice, you have to perform the task repeatedly and receive feedback so you know whether you’re doing it correctly. Is my pitch correct? Did my geraniums bloom? Is my pronunciation understandable?

However, a new study by researchers at the Institute of Neuroscience at the University of Oregon shows that you can speed up these processes by adding a third element to practice and feedback: passive exposure. The good news is that passive exposure requires minimal effort and is enjoyable.


"Active learning of a... task requires both expending effort to perform the task and having access to feedback about task performance," the study authors explained. "Passive exposure to sensory stimuli, on the other hand, is relatively effortless and does not require feedback about performance."


woman reading, woman book, young woman, studying, new skills A woman reading a book.via Canva/Photos

How to pick up new skills faster?

So, if you’re learning to play the blues on guitar, listen to plenty of Howlin’ Wolf or Robert Johnson throughout the day. If you’re learning to cook, keep the Food Network on TV in the background to absorb some great culinary advice. Learning to garden? Take the time to notice the flora and fauna in your neighborhood or make frequent trips to your local botanical garden.

If you’re learning a new language, watch plenty of TV and films in the language you are learning. The scientists add that auditory learning is especially helpful, so listen to plenty of audiobooks or podcasts on the subject you’re learning about.

But, of course, you also have to be actively learning the skill as well by practicing your guitar for the recommended hours each day or by taking a class in languages. Passive exposure won't do the work for you, but it's a fantastic way to pick up things more quickly. Further, passive exposure keeps the new skill you're learning top-of-mind, so you're probably more likely to actively practice it.

What is passive exposure?

Researchers discovered the tremendous benefits of passive exposure after studying a group of mice. They trained them to find water by using various sounds to give positive or negative feedback, like playing a game of “hot or cold.” Some mice were passively exposed to these sounds when they weren't looking for water. Those who received this additional passive exposure and those who received active training learned to find the water reward more quickly.

gardening, woman gardening, gardening shears, leaning gardening, weeds A woman tending to her garden.via Canva/Photos


“Our results suggest that, in mice and in humans, a given performance threshold can be achieved with relatively less effort by combining low-effort passive exposure with active training,” James Murray, a neuroscientist who led the study, told University of Oregon News. “This insight could be helpful for humans learning an instrument or a second language, though more work will be needed to better understand how this applies to more complex tasks and how to optimize training schedules that combine passive exposure with active training.”

The one drawback to this study was that it was conducted on mice, not humans. However, recent studies on humans have found similar results, such as in sports. If you visualize yourself excelling at the sport or mentally rehearse a practice routine, it can positively affect your actual performance. Showing, once again, that when it comes to picking up a new skill, exposure is key.

The great news about the story is that, in addition to giving people a new way to approach learning, it’s an excuse for us to enjoy the things we love even more. If you enjoy listening to blues music so much that you decided to learn for yourself, it’s another reason to make it an even more significant part of your life.

- YouTube www.youtube.com

This article originally appeared last year.

austin appelbee, hero, heroic, heroic teenager, hero teenager, swept out to sea, ocean rescue

Rescue team on the shore.

A family in Australia is hailing their 13-year-old son as a hero after he saved their lives following a kayaking and paddleboarding expedition that saw them quickly drift miles off shore. Austin Appelbee bravely left his family (mother Joanne, brother Beau and sister Grace) floating in the waters of Western Australia on Friday, Jan. 30 to seek help in. The nearest land was almost four miles away.

"The wind picked up and it went from there," Joanne Appelbee told BBC News. "We lost oars, and we drifted out further.... It kind of all went wrong very, very quickly."


With every moment dragging the family further into the ocean, Joanne had to make a gut-wrenching decision: to ask Austin to attempt to swim ashore for help, knowing he may not survive.

- YouTube www.youtube.com

A mother's gut-wrenching decision

With conditions worsening and daylight fading, Joanne had to make one of the most difficult choices of her life.

"One of the hardest decisions I ever had to make was to say to Austin, 'Try to get to shore and get some help, this could get really serious really quickly,'" she told the ABC News. "I knew he was the strongest and he could do it. I would have never went because I wouldn't have left the kids at sea, so I had to send somebody."

According to a statement from the WA Police Force, Austin "alerted authorities after he decided to return to shore in fading light and rough conditions. He paddled a short distance before his kayak took on water and swam approximately four kilometers (about two nautical miles) before reaching land."

Naturaliste Marine Rescue commander Paul Bresland added that Austin swam for the first two hours with a life jacket on, calling his swimming "superhuman." "And the brave fella thought he's not going to make it with a life jacket on, so he ditched it, and he swam the next two hours without a life jacket," he explained to ABC News.

- YouTube www.youtube.com

The family had been stranded at sea for 10 hours when a rescue helicopter spotted Joanne and her two children clinging to a paddle board 8.5 miles offshore. A "volunteer marine rescue vessel was directed to their location and all three were successfully rescued and returned to shore."

Joanne is also being hailed a hero for tethering herself and her kids to the paddleboard as they floated further and further out. "We kept positive, we were singing, and we were joking and … we were treating it as a bit of a game until the sun started to go down, and that's when it was getting very choppy [with] very big waves," she said. "As the sun went down, I thought something's gone terribly wrong here and my fear was that [Austin] didn't make it. Then, as it got darker, yeah, I thought there was no one coming to save us. It was the end, it was definitely the end."

@cnn

A 13-year-boy swam for more than two miles in "rough conditions" to get help for his family who were stranded out at sea. Austin Appelbee told CNN affiliate 9News that he focused on happy things to keep him going. #cnn #australia

Austin Appelbee speaks

Austin shared more about his heroic battle to save his family.

"I started paddling to shore on the kayak … but it kept taking on water and I was fighting rough seas and then I thought I saw something in the water and I was really scared," he shared with ABC News. "I was trying to get the happiest things in my head, and trying to make it through, [and not think of] the bad things that will distract me."

Mentally, he had to keep himself locked in.

"And at this time, you know, the waves are massive, and I have no life jacket on … I just kept thinking 'just keep swimming, just keep swimming," he added. "And then I finally made it to shore, and I hit the bottom of the beach, and I just collapsed."

However, the physical challenge was not over. Once he made it to land, Austin had to run two kilometers (about 1.25 miles) to the family's parked car to call authorities on his mom's cell phone.

"I said, 'I need helicopters, I need planes, I need boats, my family's out at sea.' I was very calm about it," he said, adding that "nice ladies on the beach" were able to offer him food before he "just passed out."

Days later, Austin was using crutches to help him walk on incredibly sore legs. Despite the physical exertion and trauma, he remained humble about the ordeal.

"I don't think I am a hero—I just did what I did," he told BBC News.

slow dances, school dances, millennials, gen x, music nostalgia
Photo credit: Canva, annastills (main image) / anlomaja (text box)

A young couple dances.

When you think back to your own school dances—from buttoned-up proms to casual after-the-ballgame romps—you may feel a tinge of wistful sadness, teenage angst, or residual awkwardness. But no matter the emotion, or perhaps because of it, you probably remember exactly which songs were playing. If you happen to hear an R&B slow jam or a classic rock power ballad on the radio, all of those feelings can come flooding back.

While some tracks transcend age, every generation has its definitive slow-dance songs. If you look around online, you'll find numerous threads devoted to the topic, with hundreds of people casting their votes. So let's all shuffle into our collective gymnasium and remember some of these eternal bangers.


- YouTube www.youtube.com

"I can almost smell the gym full of kids wearing too much cologne"

Our first stop is the r/GenX subreddit, where users shared some staples from middle school and high school. The OP mentioned a handful of '80s hits from Journey ("Open Arms," "Faithfully," and "Who's Crying Now") as well as favorites from Foreigner ("Waiting for a Girl Like You" and "I Want to Know What Love Is"). They also highlighted the Joe Cocker and Jennifer Warnes duet "Up Where We Belong," which sounds like it was scientifically engineered for slow dancing.

Here are some other popular responses:

  • Bryan Adams - "(Everything I Do) I Do It For You"
  • Bryan Adams - "Heaven"
  • Cyndi Lauper - "Time After Time"
  • The Cars - "Drive"
  • Nazareth - "Love Hurts"
  • The Bangles - "Eternal Flame"

"OMG," one person wrote. "[R]eading through this I can almost smell the gym full of kids wearing too much cologne and the popcorn machine run by a lunch lady getting in some overtime."

- YouTube www.youtube.com

"Still love that song!"

One song kept popping up in threads for both Xennials and Millennials: K-Ci & JoJo's 1998 R&B anthem "All My Life."

"My senior prom, I remember slow dancing to 'All My Life' by K-Ci & JoJo," one user wrote. "Still love that song!"

Another Redditor added, "STOP IT. I opened the comments to say exactly this."

These other '90s songs also got some votes:

  • Seal - "Kiss From a Rose"
  • Boyz II Men - "End of the Road"
  • Aerosmith - "I Don't Want to Miss a Thing"
  • Savage Garden - "I Knew I Loved You"
  • Goo Goo Dolls - "Iris"
  • Celine Dion - "My Heart Will Go On"
  • All-4-One - "I Can Love You Like That"
  • Edwin McCain - "I'll Be"
  • Brian McKnight - "Back at One"

But what about the current millennium? Do teenagers even slow-dance these days? In 2023, Billboard's Kyle Denis spoke with a number of DJs to find out whether the ritual has disappeared for Gen Z. It's a fascinating look at shifting cultural norms, including how factors such as the omnipresence of camera phones and the lyrical sentiments of popular songs have helped drive that change.

"I feel like the content directly relates to it—to me, slow [dancing] goes with more romantic music," said DJ R-Tistic. "Whether it's [Jodeci's] 'Forever My Lady,' a Luther [Vandross] song, or even, for the late '90s, a D'Angelo-Lauryn Hill 'Nothing Even Matters.' Those [songs] are more about romance."

- YouTube www.youtube.com