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Pop Culture

1956 commercial shows that refrigerators back then were more advanced than they are today

We "modern" folks don't even have all of these luxuries.

1950s refrigerator commercial

Can we bring back some 50s fridge features, please?

There are very few things that would make people nostalgic for the 1950s. Sure, they had cool cars and pearl necklaces were a staple, but that time frame had its fair share of problems, even if "Grease" made it look dreamy. Whether you believe your life would've been way more interesting if you were Danny Zuko or not, most would agree their technology was...lacking.

All eras are "advanced" for their time, but imagine being dropped off in the 50s as someone from the year 2023. A recent post by Historic Vids on Twitter of a 1956 commercial advertising a refrigerator, however, has some people thinking that when it came to fridges, maybe they were living in the year 2056. I don't typically swoon over appliances, yet this one has me wondering where I can purchase a refrigerator like this.

Of course, there's no fancy touch screen that tells you the weather and asks how you'd like your ice cubed. It's got more important features that are actually practical.


Like a fruit drawer that not only pulls down so you can quickly check your inventory, but also pulls completely out.

"A big picture window hydrator for fruits and vegetables," the actress says while demonstrating. "It tilts down to show you your supply at a glance, and it also lifts out, so you can take it over to the sink when there's a fresh supply to be washed and put away."

Yeah, that could be helpful and reduce the clutter in your fridge from all those clear storage bins companies designed to essentially do the same thing but maybe in a more cumbersome way. But the cool factor of the vintage refrigerator didn't stop there. You know how sometimes it's like playing Jenga removing leftovers? Well, this fridge has shelves that slide out nearly completely. Oh, the amount of reduced stress that would give folks sneaking a late snack after a holiday meal.

Watch the fascinating video below:

​One commenter said, "Can we vote to bring this back?" and I have to agree. Take my money.

For a little extra fun, check out the full commercial below and marvel not only at the refrigerator but at how our attention spans for advertisements have diminished over the decades.

This story originally appeared on 5.3.23

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