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10 awkward friendships you probably have — we all have a #9.

Not all friendships are meant to last forever.

friendships, relationships. psychology
via Wait But Why and used with permission

The ten types of friends

When you're a kid, or in high school or college, you usually don't work too hard on your friend situations. Friends just kind of happen.

For a bunch of years, you're in a certain life your parents chose for you, and so are other people, and none of you have that much on your plates, so friendships inevitably form. Then in college, you're in the perfect friend-making environment, one that hits all three ingredients sociologists consider necessary for close friendships to develop: “proximity; repeated, unplanned interactions; and a setting that encourages people to let their guard down and confide in each other." More friendships happen.


Maybe they're the right friends, maybe they're not really. But you don't put that much thought into any of it — you're still more of a passive observer.

But once student life ends, the people in your life start to shake themselves into more distinct tiers.

It looks something like this mountain:

casual friends, acquaintances, best friends

Visual interpretation of where friends fall on the mountain of “You."

via Wait But Why post and used with permission.

At the top of your life mountain, in the green zone, you have your Tier 1 friends — the people who feel like brothers and sisters.

These are the people closest to you, the ones you call first when something important happens, the ones you love even when they suck, who make speeches at your wedding, whose best and worst sides you know through and through, and whose relationship with you is eternal; even if you go months or years without hanging out, nothing has changed when you find yourself together again.

Unfortunately, depending on how things went down in your youth, Tier 1 can also contain your worst enemies, the people who can ruin your day with one subtle jab that only they could word so brilliantly hurtfully, the people you feel a burning resentment for, or jealousy of, or competition with. Tier 1 is high stakes.

Below, in the yellow zone, are your Tier 2 friends: your Pretty Good friends.

Pretty Good friends are a much calmer situation than your brothers and sisters on Tier 1. You might be invited to their wedding, but you won't have any responsibilities once you're there. If you live in the same city, you might see them every month or two for dinner and have a great time when you do, but if one of you moves, you might not speak for the next year or two. And if something huge happens in their life, there's a good chance you'll hear it first from someone else.

Toward the bottom of the mountain in the orange zone, you have your Tier 3 friends: your Not Really friends.

You might grab a one-on-one drink with one of them when you move to their city, but then it surprises neither of you when five years pass and drink #2 is still yet to happen. Your relationship tends to exist mostly as part of a bigger group or through the occasional Facebook Like, and it doesn't even really stress you out when you hear that one of them made $5 million last year. You may also try to sleep with one of these people at any given time.

The lowest part of Tier 3 begins to blend indistinguishably into your large group of acquaintances (the pink zone): those people you'd stop and talk to if you saw them on the street or would maybe email for professional purposes but whom you'd never hang out with one-on-one. When you hear that something bad happens to one of these people, you pretend to be sad but you don't actually care.

Finally, acquaintances gradually blend into the endless world of strangers.

And depending on who you are and how things shook out in those first 25 years, the way your particular mountain looks will vary.

For example, there's Walled-Off Wally:

introverts, emotionally stunted, isolation

Some people keep a barrier up between acquaintances.

via Wait But Why post and used with permission.

And Phony Phoebe, who tries to be everyone's best friend and ends up with a lot of people mad at her:

extrovert, social butterfly, partier

The life of the party.

via Wait But Why post and used with permission.

Even Unabomber Ulysses has a mountain:

hermit, loneliness, therapy

Hermits exist.

via Wait But Why post and used with permission.

Whatever your particular mountain looks like, eventually the blur of your youth is behind you, the dust has settled, and there you are living your life.

Then one day, usually around your mid- or late 20s, it hits you: It's not that easy to make friends anymore.

Sure, you'll make new friends in the future — at work, through your spouse, through your kids — but you won't get to that Tier 1 brothers level, or even to Tier 2, with very many of them because people who meet as adults don't tend to get through the 100+ long, lazy hangouts needed to reach a bond of that strength. As time goes on, you start to realize that the 20-year frenzy of not-especially-thought-through haphazard friend-making you just did was the critical process of you making most of your lifelong friends.

And since you matched up with most of them A) by circumstance, and B) before you really knew yourself yet, the result is that your Tier 1 and Tier 2 friends — those closest to you — fall in a very scattered way on what I'll call the Does This Friendship Make Sense graph:

friendship health, loyalty, trauma

The friendship graph.

via Wait But Why post and used with permission.

So, who are all those close friends in the three non-ideal quadrants?

As time goes on, most of us tend to have fewer friends in Quadrants 2 through 4 because A) people mature, and B) people have more self-respect and higher standards for what they'll deal with as they get older. But the fact is, friendships made in the formative years often stick, whether they're ideal or not, leaving most of us with a portion of our Tier 1 and Tier 2 friendships that just don't make that much sense. We'll get to the great, Quadrant 1 friendships later in the post, but in order to treat those relationships properly, we need to take a thorough look at the odd ones first.

Here are 10 common ones:

1. The non-question-asking friend

selfish, compassion, equl

Odd moments that happen between friends.

via Wait But Why post and used with permission.

You'll be having a good day. You'll be having a bad day. You'll be happy at work. You'll quit your job. You'll fall in love. You'll catch your new love cheating on you and murder them both in an act of incredible passion. And it doesn't matter, because none of it will be discussed with The Non-Question-Asking Friend, who never, ever, ever asks you anything about your life. This friend can be explained in one of three ways:

  1. He's extremely self-absorbed and only wants to talk about himself.
  2. He avoids getting close to people and doesn't want to talk about either you or himself or anything personal, just third-party topics.
  3. He thinks you're insufferably self-absorbed and knows if he asks you about your life, you'll talk his ear off about it.

Giving you the benefit of the doubt here, we're left with two possibilities. Possibility #1 isn't fun at all and this person should not be allowed space on Tier 1. The green part of the mountain is sacred territory, and super self-absorbed people shouldn't be permitted to set foot up there. Put him on Tier 2 and just be happy you're not dating him.

Possibility #2 is a pretty dark situation for your friend, but it can actually be fun for you. I have a friend who I've hung out with one-on-one about four times in the last year, and he has no idea Wait But Why exists. I've known him for 14 years and I'm not sure he knows if I have siblings or not. But I actually enjoy the shit out of this friend — sure, there's a limit on how close we'll ever be, but without ever spending time talking about our lives, we actually end up in a lot of fun, interesting conversations.

2. The friend in the group you can't be alone with under any circumstances

awkward moments, texting, social media

Why have relationships when there is a phone around?

via Wait But Why post and used with permission.

In almost every group of friends, there's one pair who can't ever be alone together. It's not that they dislike each other — they might get along great — it's just that they have no individual friendship with each other whatsoever. This leaves both of them petrified of the lumbering elephant that appears in the room anytime they're alone together. They're way too on top of shit to ever end up in the car alone together if a group is going somewhere in multiple cars, but there are smaller dangers afoot — like being the first two to arrive at a restaurant or being in a group of three when the third member goes to the bathroom.

The thing is, sometimes it's not even that these people couldn't have an individual friendship — it's just that they don't, and neither one has the guts to try to make that leap when things have gone on for so long as is.

3. The non-character-breaking friend you have to be “on" with

comedian, intimacy, sarcasm

Controlled intimacy and distancing through language.

via Wait But Why post and used with permission.

This is a friend who's terrified of having an earnest interaction, and as such, your friendship with him is always in some kind of skit you always have to be on when you're interacting.

Sometimes the skit is that you both burst out laughing at everything constantly. He can only exist with you in “This is so fucking hilarious, it's too much!" mode, so you have to be in some kind of joke-telling or sarcastic mode yourself at all times or he'll become socially horrified.

Another version of this is the “always and only ironic" friend, who you really bum out if you ever break that social shell and say something earnest. This type of person hates earnest people because someone being earnest dares him to come out from under his ironic safety blanket and let the sun touch his face, and no fucking thanks.

A third example is the “You're great, I'm great, ugh why is everyone else so terrible and not great like us" friend. Of course, she doesn't really think you're perfectly great at all — if she were with someone else, you'd be one of the voodoo dolls on the table to be dissected and scoffed at. The key here is that the two of you must be on a team at all times while interacting. The only comfortable mode for this person is bonding with you by building a little pedestal for you both to stand on while you criticize everyone else. You can either play along and everything will go smoothly, even though you'll both despise yourselves and each other the whole time, or you can commit the ultimate sin and have the integrity to disagree with the friend or defend a non-present party the friend criticizes. Doing this will shatter the fragile team vibe and make the friend recoil and say something quietly like, “Hm ... yeah ... I guess." The friend now respects you for the first time and will also criticize you extra hard next time she's playing her pedestal game with a different friend.

What these all have in common is the friend has tall walls up, at least toward you, and so she builds a little skit for you two to hang out in to make sure any authentic connection can be avoided. Sometimes that person only does this out of her own social anxiety and can become a great, authentic friend if you can just stomp through the ice. Other times, the person is just hopelessly scared and closed off and there's no hope and you have to get out.

In any case, I can't stand these interactions and am in a full panic the entire time they're happening.

4. The double-obligated friendship

obligation, common ground, 30\u2019s

I think we need a bigger table.

via Wait But Why post and used with permission.

Think of a friend you get together with from time to time, which usually happens after a long and lackluster email or text exchange during which you just can't find a time that works for both of you — and you're never really happy when these plans are being made and not really psyched when you wake up and it's finally on your schedule for that day.

Maybe you're aware that you don't want to be friends with that person, or maybe you're delusional about it — but what you're most likely not aware of is that they probably don't want to see you either.

There are lopsided situations where one person is far more interested in hanging out than the other (we'll get to those later), but in the case we're talking about here, both parties often think it's a lopsided situation without realizing that the other person actually feels the same way — that's why it takes so long to schedule a time. When someone's excited about something, they figure out how to get it into their schedule; when they're not, they figure out ways to push it farther into the future.

Sometimes you don't think hard enough about it to even realize you don't like being friends with the person, and other times you really like the idea or the aesthetic of being friends with that particular person — being friends with them is part of your Story. But even in cases where you're perfectly lucid about your feelings, since neither of you knows the other feels the same way and neither has the guts to just cut things off or move it down a tier, this friendship usually just continues along for eternity.

5. The half-marriage

love, pain, self esteem

An ego boost through controlling the relationship.

via Wait But Why post and used with permission.

Somewhere in your life, you're probably part of a friendship that would be a marriage if only the other person weren't very, very, extremely not interested in that happening. 1 for 2 on yes votes — just one vote away — so close.

You might be on either side of this — and either way, it's one of the least healthy parts of your life. Fun!

If you're on the if only side of things, probably the right move is to get your fucking shit together? Ya know? This friendship is one long, continuous rejection of you as a human being, and you're just wallowing there in your yearning like a sobbing little seal. Plus, duh, if you gather your self-respect and move on with your life, it'll raise their perception of your value and they might actually become interested in you.

If you're on the Oh yeah, definitely not side of the situation, here's what's happening: There's this suffering human in the world, and you know they're suffering, and you fucking love it, because it gives your little ego a succulent sponge bath every time you hang out with them. You enjoy it so much you probably even lead them on intentionally, don't you — you make sure to keep just enough ambiguity in the situation that their bleeding heart continues to lather your ego from head to toe at your whim.

Both of you — go do something else.

6. The historical friend

life long friendship, best friends, childhood

We met in kindergarten.

via Wait But Why post and used with permission.

A Historical Friend is someone you became friends with in the first place because you met when you were little and stayed friends through the years, even though you're a very weird match. Most old friends fall somewhat into this category, but a true Historical Friend is someone you absolutely would not be friends with if you met them today.

You're not especially pleased with who they are, and they feel the same way about you. You're not each other's type one bit. Unfortunately, you're also extremely close friends from when you were four, and you're both just a part of each other's situation forever, sorry.

7. The non-parallel life paths friendship

alcoholism, drug use, parenting

Looking for love in all the wrong places.

via Wait But Why post and used with permission.

Throughout childhood and much of young adulthood, most people your age are in the same life stage as you are. But when it comes to advancing into full adulthood, people do so at widely varying paces, which leads to certain friends suddenly having totally different existences from one another.

Anyone within three years of 30 has a bunch of these going on. It's just a weird time for everyone. Some people have become Future 52-year-olds, while others are super into being Previous 21-year-olds. At some point, things will start to meld together again, but being 30-ish is the friendship equivalent of a kid going through an awkward pubescent stage.

There are darker, more permanent Non-Parallel Life Path situations. Like when Person A starts to become a person who rejects material wealth, partially because she genuinely feels that pursuing an artistic path matters more and partially because she needs a defense mechanism against feeling envious of richer people, and Person B's path makes her scoff at people who pursue creative paths, partially because she genuinely thinks expressing yourself is an inherently narcissistic venture and partially because she needs a defense mechanism against feeling regretful that she never pursued her creative dreams — these two will have problems.

They may still like each other, but they can't be as close as they used to be — each of their lives is a bit of a middle finger at the other's choices, and that's jst awkward for everyone. It's not always that bad — but to survive an Off-Line Life Situation, friends need to be really different people who don't at all want the same things out of life.

8. The frenemy

frenemy, toxic relationships, psychology

This is awful. Taste it.

via Wait But Why post and used with permission.

The Frenemy roots very hard against you. And I'm not talking about the friends that will feel a little twinge of pleasure when they hear your big break didn't pan out after all or that your relationship is in bad shape. I'm not even talking about someone who secretly roots against you when they're not doing so well at some area of life and it hurts them to see you do better. Those are bad emotions, but they can exist in people who are still good friends.

I'm talking about a real Frenemy — someone who really wants bad things for you. Because you're you.

You and the Frenemy usually go way back, have a very deep friendship, and the trouble probably started a long time ago. There's a lot of complex psychology going on in these situations that I don't fully understand, but my hunch is that a Frenemy's resentment is rooted in his own pain, or his own shortcomings, or his own regret — and for some reason, your existence stings them in these places hard.

A little less dark but no less harmful is a bully situation where a friend sees some weakness or vulnerability in you and she enjoys prodding you there either for sadistic reasons or to prop herself up.

A Frenemy knows how to hurt you better than anyone because you're deeply similar in some way and she knows how you're wired. She'll do whatever she can to bring you down any chance she gets, often in such a subtle way it's hard to see that it's happening.

Whatever the reason, if you have a Frenemy in your life, kick her toxic ass off your mountain, or at leastkick her down the mountain — just get her off of Tier 1. A Frenemy has about a 10th of the power to hurt you from Tier 2 as she does from Tier 1.

9. The Facebook celebrity friend

social media, Facebook, Instagram

What’s happening on social media?

via Wait But Why post and used with permission.

This person isn't a celebrity to anyone other than you, you creep. You know exactly who I'm talking about — there are a small handful of people whose Facebook page you're uncomfortably well-acquainted with, and those people have no idea that this is happening. On the plus side, there are people out there you haven't spoken to in seven years who know all about the new thing you're trying with your hair, since it goes both ways.

This is a rare Tier 3 friend, or even an acquaintance, who qualifies as an odd friendship because you found a way to make it unhealthy even though you're not actually friends. Well done.

10. The lopsided friendship

bossy, inequality, bully

Can I make all the decisions... that was rhetorical.

via Wait But Why post and used with permission.

There are a lot of ways a friendship can be lopsided: Someone can be higher on their friend's mountain than vice versa. Someone can want to spend more time with a friend than vice versa. One member can consistently do 90% of the listening and only 10% of the talking, and in situations where most of the talking is about life problems, what's happening is a one-sided therapy situation, with a badly off-balance give-and-take ratio, and that's not much of a friendship — it's someone using someone else.

And then there's the lopsided power friendship. Of course, this is a hideous quality in many not-great couples, but it's also a prominent feature of plenty of friendships.

A near 50/50 friendship is ideal, but anything out to 65/35 is fine and can often be attributed to two different styles of personality. It's when the number gap gets even wider that something less healthy is going on — something that doesn't reflect very well on either party.

There are some obvious ways to assess the nature of a friendship's power dynamic: Does one person cut in and interrupt the other person while they're talking far more than the other way around? Is one person's opinion or preference just kind of understood to carry more weight than the other's? Is one person allowed to be more of a dick to the other than vice versa?

Another interesting litmus test is what I call the “mood determiner test." This comes into play when two friends get together but they're in very different moods — the idea is, whose mood “wins" and determines the mood of the hangout. If Person A is in a bad mood, Person B is in a good mood, and Person B reacts by being timid and respectful of Person A's mood, leaving the vibe down there until Person A snaps out of it on her own — but when the moods are reversed, Person B quickly disregards her own bad mood and acts more cheerful to match Person A's happy mood — and this is how it always goes — then Person A is in a serious power position.

But hey, not all friendships are grim.

In the Does This Friendship Make Sense graph above, the friendships we just discussed are all in Quandrants 2, 3, or 4 — i.e., they're all a bit unenjoyable, unhealthy, or both. That's why this has been depressing. On the bright side, there's also Quadrant 1 — all the friendships that do make sense.

No friendship is perfect, but those in Quadrant 1 are doing what friendships are supposed to do: They're making the lives of both parties better. And when a friendship is both in Quadrant 1 of the graph and on Tier 1 of your mountain, that friendship is a rock in your life.

Rock friendships don't just make us happy — they're the thing (along with rock family and romantic relationships) that makes us happy.

Investing serious time and energy into those is a no-brainer long-term life strategy. But in the case of most people over 25 — at least in New York — I think A) not enough time is carved out as dedicated friend time, and B) the time that is carved out is spread too thin, and too evenly, among the Tier 1 and Tier 2 friendships in all four quadrants. I'm definitely guilty of this myself.

There's something I call the Perpetual Catch-Up Trap. When you haven't seen a good friend in a long time, the first order of business is a big catch-up — you want to know what's going on in their career, with their girlfriend, with their family, etc., and they want to catch up on your life. In theory, once this happens, you can go back to just hanging out, shooting the shit, and actually being in the friendship. The problem is, when you don't make enough time for good friends, seeing them only for a meal and not that often — you end up spending each get-together catching up, and you never actually get to just enjoy the friendship or get far past the surface. That's the Perpetual Catch-Up Trap, and I find myself falling into it with way too many of the rocks in my life.

There are two orders of business right now:

First, think about your friendships, figure out which ones aren't in Quadrant 1, and demote them down the mountain. I'm not suggesting you stop being friends with those people — you still love them and feel loyal to them, and old friends are critical to hold onto — but if the friendships aren't that healthy or enjoyable, they don't really deserve to be in your Tier 1, and you probably shouldn't be in theirs. Most importantly, doing this clears up time to...

Second, dedicate even more time to the Quadrant 1, Tier 1 rocks in your life. If you're in your mid-20s or older, your current rocks are probably the only ones you'll ever have. Your rock friendships don't warrant two times the time you give to your other friends — they warrant five or 10 times!

Your rocks deserve serious, dedicated time so you can stay close. So go make plans with them.


This article was written by Tim Urban and originally published on Wait But Why. It originally appeared here on 03.11.16

Pets

The most inspiring pet stories of 2024

Leading pet brand Nulo knows every cat and dog has the power to be incredible.

Incredible pets deserve incredible food.

2024 was a year filled with heartwarming stories that reminded us of the incredible bond between humans and their furry companions. From acts of bravery to heartwarming gestures, these pets made a huge impact on the lives of their owners… and the lives of many, many more.

It’s stories like these that continue to inspire leading pet nutrition brand Nulo, which is committed to helping pets live their best lives with functional, delicious and nutritious food. Through their innovative and intentional formulas, Nulo fuels incredible cats and dogs just like the ones below each and every day.

Enjoy some stories below of 2024’s goodest boys and girls — courageous dogs, trauma-informed kitties and much, much more —that really show the unwavering love and loyalty animals bring into our lives. Their inspiring actions fuel incredible.

assets.rebelmouse.io

When a 71-year-old man went unconscious and collapsed during a steep hike, his golden retriever and a black labrador instinctively broke up into a rescue team — the smart and resourceful labrador going off to look for help, and the loyal goldie staying by its owner's side. Sometimes it’s smart to have two of “man’s best friends.”

assets.rebelmouse.io

Marley, a seven-year-old, black and white feline known for his "incredible gift of empathy” won Cat Protection's National Cat of the Year 2024 for the way he comforts women who have been enslaved, exploited and trafficked and staying at the Caritas Bakhita Safe House in London. He’s known to often leave a reassuring paw on guests’ legs to “let them know they’re not alone,” a gesture often called “the first kindness they’ve experienced in years.”

- YouTubewww.youtube.com

In early 2024, Kobe, a four-year-old husky with an extraordinary sense of smell, began digging obsessively in the yard. At first the pooch’s owner, Chanell Bell, thought this was just typical behavior, but soon discovered that Kobe had indeed detected a dangerously large cloud of natural gas that would have not only been seriously life-threatening to her, but the entire neighborhood. It’s like they say, “the nose knows.”

Eight-year-old golden retriever Roger, may have failed his drug-sniffing training in Taiwan, but it turns out he has a knack for rescue operations during natural disasters. After a 7.4-magnitude earthquake struck, Roger dug through the rubble of a collapsed building to locate the body of one of the 13 people killed in the quake, offering closure to a grieving family. This earned him the nickname of “the pride of Taiwan” on social media.

Dogs don’t only save humans — sometimes they rescue other animals as well.

When folks scrolling through the X account called “Animals Dying” saw a video of a creature swimming through murky water with a deer fawn in its jaws, they probably assumed it was an alligator enjoying its latest meal. But to everyone’s surprise and delight, it was actually a Labrador Retriever making sure the sweet little fawn didn’t drown.

Once a stray, 12-year-old Cilla found her home at Outwoods Primary School in Warwickshire, England, where she calms anxious students, inspires a community of cat lovers on X, and has even used her social media celebrity to help raise £5,000 to restock the school library — a place she loves to lounge in.

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In July, Bloodhound puppy and K-9 unit member Remi used his powerful nose to help an autistic and non-verbal boy who had gotten lost find his way back home. Deputy B. Belk, Remi’s partner, used a piece of sterile gauze to collect the scent from the boy’s forearms and the back of his neck and had Remi “reverse” track backwards for about half a mile to locate the child’s home in a nearby neighborhood.

- YouTubewww.youtube.com

When a beautiful pooch named Gita saw her 84-year-old owner fall and hurt his leg, she ran down to the main road, and refused to move until someone stopped to help. Eventually she was seen by a man named Deputy Wright, who tried to get Gita into his patrol car, but the dog wouldn’t budge. When Gita did finally bolt off, Wright followed her down to where the man had been stranded, and was able to help him. Without her protection, who knows if the man would have been found in time? “The loyalty and heroism of our furry friends never cease to amaze us,” Wright would end up writing on Facebook.

If there’s an incredible furry friend in your own life, nothing says “thank you” quite like a nourishing meal. Check out Nulo for a variety of recipes sure to be loved by your beloved pet.

Health

Doctor breaks down how to recognize ADHD in adults. The symptoms may be surprising.

"75% of adults with anxiety actually have ADHD as the cause of their anxiety."

Doctor breaks down how to recognize ADHD in adults

If it seems that everyone is being diagnosed with Attention Deficit Hyperactivity Disorder (ADHD), there may be a reason and it's likely not the reason people think. Diagnostic criteria were initially based off of how ADHD presented in white children who were mostly male, so if you fell outside of that box your diagnosis was often overlooked. This is especially true in girls who then turned into undiagnosed or misdiagnosed women.

But it's not just women who were undiagnosed since the criteria mostly included ways in which hyperactivity showed up—you know, the "H" in ADHD. But not everyone with ADHD presents with the stereotypical hyperactivity bit. Dr. Heather Brannon breaks down ways in which ADHD is missed and how to identify it in adults.

In the first few minutes of the video, Brannon drops a statistic that feels mind-boggling: "75% of adults with anxiety actually have ADHD as the cause of their anxiety." Even though I fit into that category, consider my mind completely boggled because I thought I was a rarity and my psychiatrist was a magician. Turns out, he was probably just up to date on his continuing education credits.

Brannon talks about how people who may express feelings of overwhelm, anxiousness, and tiredness and who are easily frustrated may actually have undiagnosed ADHD.

It's pretty easy to overlook ADHD that presents with more of the attention deficit part of the diagnosis than the hyperactivity part. When someone is having difficulty sitting still, talking so fast that you can barely keep up and is constantly on the go, it's pretty easy to pinpoint there may be an issue.

But when the person is quiet, sits still but misses large chunks of conversations or is chronically forgetful and sleepy, it's much easier to miss the signs, according to Brannon.

Brannon says many people feel bad about themselves without knowing why, so having an answer for why you're feeling this way can be helpful.

The video is really fascinating and may help others recognize signs within themselves or with loved ones.

Give it a gander below:

This article originally appeared last year.

Health

The new "convenience food"? How a local org and All In are partnering to make fresh food accessible.

A mobile food truck is bringing affordable, fresh produce to families all over Boston. You can help their mission AND get some delicious snacks from All In. Wicked smart.

Ask the people of Boston what issues impact them the most, and you’ll likely hear something about the cost of food. In 2023, Boston saw the second-highest grocery inflation in the country, and prices of basic household necessities have only increased since then. Between rising grocery costs, limited transportation, and tight holiday budgets, more and more people in the Boston area (and throughout the country) are struggling to put food on the table.

But for more than a decade, About Fresh, a nonprofit dedicated to increasing access to fresh foods in underserved communities, has been working on being part of the solution, from partnering with other food equity organizations like All In Food, PBC, to delivering fresh food right to the neighborhoods that need them.

In 2013, About Fresh founded Fresh Truck, an innovative, mobile market that supplies fresh produce to neighborhoods in need. Supplying more than 40 different types of fresh produce—from ripe avocados to plump oranges to leafy greens—Fresh Truck provides the convenience and nutrition to local communities that they wouldn’t otherwise have. And because Fresh Truck accepts SNAP, HIP and other nutrition assistance programs, this enables everyone in each community to buy fresh food regardless of their income.

Maria, a regular shopper at the Fresh Truck location in her neighborhood, shared that this service has helped her carry on family food traditions as daycare costs tighten her monthly budget. Over Thanksgiving, Maria used Fresh Truck to buy the ingredients for her mother’s sweet potato pie recipe. Without this option, “I would have used canned or left some things out this year,” she shared.


As the economy shifts, the need for organizations like About Fresh increase. In 2023, Fresh Truck completed 66,000 transactions and brought in over $2.7 million in produce sales from all over Boston—a shocking increase from 2022, which saw only 51,000 transactions and just $1.7 million in sales. In 2025 and beyond, About Fresh wants to meet the rising demand—and they’re branching out beyond the truck to make it happen.

As part of their mission to increase food access, About Fresh launched Fresh Connect in 2018, a food prescription program that enables healthcare companies to cover the cost of healthy foods by providing prepaid debit cards. The cards refill on a monthly basis, and shoppers can use the card across a network of 12,000 grocery stores, farmer’s markets, and other retailers to access fresh foods wherever they choose to shop.

But going further, About Fresh has made a way for people to support its mission of nutritious food access even if they happen to live outside of Boston. In a new partnership with All In (formerly This Saves Lives), shoppers can purchase organic, gluten-free, soy-free, whole-grain and palm-oil free snacks—and for every sale, All In donates a portion of those sales to About Fresh. (Shoppers can also try these craveable snacks for $0.99, for a limited time, to celebrate their About Fresh partnership. All In will donate $5 to About Fresh through the holiday season.)

Convenience usually means processed, packaged, or canned foods with sub-par nutrition—but through new projects and partnerships, Fresh Truck is helping communities access fresh produce and healthy foods in more locations than ever before. As our friends in Boston would say, that’s wicked good news.

Want to help Fresh Truck’s mission to bring fresh, affordable produce to people who need it the most? Fresh Truck is looking to raise $250k to support communities in need this holiday season. Remember, All In is donating $5 for every trial kit order for the holiday season! Every donation—big or small—helps add fresh food to neighbors’ holiday tables. Click HERE to donate.
Pop Culture

'Wicked' author reveals how one line in 'The Wizard of Oz' inspired Elphaba and Glinda's story

Gregory Maguire says he "fell down to the ground" laughing when the idea hit him.

Public domain

Gregory Maguire was inspired by a line in the original 1939 film "The Wizard of Oz."

Have you ever watched a movie or read a book or listened to a piece of music and wondered, "How did they come up with that idea?" The creative process is so enigmatic even artists themselves don't always know where their ideas come from, so It's a treat when we get to hear the genesis of a brilliant idea straight from the horse's mouth. If you've watched "Wicked" and wondered where the idea for the friendship between Elphaba (the Wicked Witch) and Glinda (the Good Witch) came from, the author of the book has shared the precise moment it came to him.

The hit movie "Wicked" is based on the 20-year-old hit stage musical, which is based on the novel "Wicked: The Life and Times of the Wicked Witch of the West" written by Gregory Maguire. While the musical is a simplified version of the 1995 book, the basic storyline—the origins of the two witches from "The Wizard of Oz"—lies at the heart of both. In an interview with BBC, Maguire explained how Elphaba and Glinda's friendship popped into his head.

Maguire was visiting Beatrix Potter's farm in Cumbria, England, and thinking about "The Wizard of Oz," which he had loved as a child and thought could be an interesting basis for a story about evil.

"I thought 'alright, what do we know about 'The Wizard of Oz' from our memories,'" he said. "We have the house falling on the witch. What do we know about that witch? All we know about that witch is that she has feet. So I began to think about Glinda and the Wicked Witch of the West…

"There is one scene in the 1939 film where Billie Burke comes down looking all pink and fluffy, and Margaret Hamilton is all crawed and crabbed and she says something like, 'I might have known you'd be behind this, Glinda!' This was my memory, and I thought, now why is she using Glinda's first name? They have known each other. Maybe they've known each other for a long time. Maybe they went to college together. And I fell down onto the ground in the Lake District laughing at the thought that they had gone to college together."

In "Wicked," Glinda and the Wicked Witch, Elphaba, meet as students at Shiz University, a school of wizardry. They get placed as roommates, loathe each other at first, but eventually become best friends. The story grows a lot more complicated from there (and the novel goes darker than the stage play), but it's the character development of the two witches and their relationship with one another that force us to examine our ideas about good and evil.


- YouTubeyoutu.be

Maguire also shared with the Denver Center for Performing Arts what had inspired him to use the "Wizard of Oz" characters in the first place.

"I was living in London in the early 1990’s during the start of the Gulf War. I was interested to see how my own blood temperature chilled at reading a headline in the usually cautious British newspaper, the Times of London: 'Sadaam Hussein: The New Hitler?' I caught myself ready to have a fully formed political opinion about the Gulf War and the necessity of action against Sadaam Hussein on the basis of how that headline made me feel. The use of the word Hitler – what a word! What it evokes! When a few months later several young schoolboys kidnapped and killed a toddler, the British press paid much attention to the nature of the crime. I became interested in the nature of evil, and whether one really could be born bad. I considered briefly writing a novel about Hitler but discarded the notion due to my general discomfort with the reality of those times. But when I realized that nobody had ever written about the second most evil character in our collective American subconscious, the Wicked Witch of the West, I thought I had experienced a small moment of inspiration. Everybody in America knows who the Wicked Witch of the West is, but nobody really knows anything about her. There is more to her than meets the eye."

Authors and artists—and their ideas—help hold a mirror up to humanity for us to see and reflect on who we are, and "Wicked" is one of those stories that makes us take a hard look at what we're seeing in that mirror. Thanks, Gregory Maguire, for launching us on a collective journey that not only entertains but has the potential to change how we see one another.

"Bubbles," a holiday ad by Deutsche Telekom

Most advertisements are purposefully obnoxious or annoying in some way, designed to grab our attention in order to sell us a good or service. But occasionally a commercial comes along to accomplish that same goal but in a more thoughtful way, with artistic beauty and a heartfelt message that taps into our humanity. Are such ads still trying to sell us something? Of course. Does that mean the people behind those ads aren't sincere in the messages they're trying to convey? Not necessarily, which is why people around the world are celebrating a 2-minute holiday spot from a German telecom company.

The ad from Deutsche Telekom, the parent company of T-Mobile, plays more like a short film than a commercial. As a version of "Shchedryk" (the Ukrainian folk song that gave us the melody for "Carol of the Bells) plays, we see two girls around middle school age, one dressed in red with a pointy nose and the other in blue with pointy ears, forming a friendship despite the panes of glass that separate them. The scene alternates between the joy of playing together and the clear message that their elders don't want them interacting with one another. The girls are determined, but they eventually see how limiting the glass walls between them are. The reveal of their gifts to one another at the end is hauntingly beautiful, with a powerful message.

Watch "Bubbles":

- YouTubewww.youtube.com

Breaking down barriers is a classic message but one that feels incredibly timely for our highly polarized present. The ad feels like it makes a subtle allusion to the Berlin wall, but the walls that separate these girls are perfectly transparent. They can see into each other's worlds, but can't get past what's separating them. The way they see the problem but feel powerless to change it feels like a fitting metaphor for today's divisions, as do the bubbles that surround the girls and their communities preventing them from fully communicating with one another.

People found the video surprisingly moving.

"It's the invisible wall that people build between each other because of perceived differences...nationality, religion, sexual orientation and how they perpetuate it by passing it on to their children."

"The innocent and non-judgemental minds and hearts of children - so much that adults could learn from them!"

"Isn't amazing how it takes innocent children to take down the walls put in place by adults."

"It shows that governments and small minded people cannot keep people apart forever. They can keep us apart for awhile but the human spirit does survive in spite of governments and small minded people."

"Heart wrenching, and joy inducing all in one ad."

"A knockout Christmas ad with a profound message for our time... Wunderbar!"

"Blue, red. This ad has me crying. I am struggling here in the USA. Merry Christmas to all around the world!"

The tagline for the ad on the YouTube share reads, "Connections Begin When Barriers Break. ❤️💙" Though the ad comes from Germany, the song lyrics being sung in English and the red and blue colors can easily be seen as pointing to American politics (which arguably impacts much of the world in direct and indirect ways). It's a good reminder that so much of what divides us are invisible barriers we've created and grown to identify with. Seeing those things through the eyes of children helps highlight how absurd it is to wall ourselves off from one another due to differences—an age-old human habit of prejudice that only leads to more misunderstandings and suffering. It might seem scary to shatter the bubbles we've built around ourselves, but when we do, we may find that what's on the other side isn't nearly as scary or awful as we've been led to believe.

May we all find ways to break down barriers and embrace the joy of friendship in this season of goodwill.

Joy

Woman orders a Diet Coke at the McDonald's drive-thru, and ends up with a new best friend

Their wholesome friendship journey is everyone's new obsession.

She order a Diet Coke with a side of friendship.

Sometimes new friendships appear when we least expect them. You can be out and about, minding your own business, when suddenly a small connection becomes the spark for something truly magical. Sure, these kinds of platonic meet-cutes might not get their own Hallmark movie, but anyone who’s ever experienced them can tell you they contain their own special kind of romance.

For Raquel Benitah, that unexpected friendship came while ordering a Diet Coke at McDonald’s. This was the key ingredient to make “dirty soda”— a trendy beverage made famous by Mormon Wives which combines soda with some variation of cream. Opting for the less sugary route of Diet Coke plus a Fair Life protein shake, Benitah had planned on filming her taste-test, hence why she had been recording herself at the drive-thru.

And it was a good thing she had been recording, because otherwise we would have never been able to bear witness to the “instant connection” with her soon-to-be-new-bestie Markelya Skelly.

“Are you vlogging?” Skelly asks excitedly in the clip. Benitah confirms, sharing her plan to pour the Fair Life into the soda.

Without skipping a beat, Skelly immediately asks “Are you trying that Mormon thing?!” and they both share a laugh. As Skelly recommends the “delicious” combination of Coke Zero and root beer, and Benitah promises to try it next time and “report back,” it seriously feels as though these two have already known one another for years.

“I’m obsessed with her!!!!” Benitah exclaims while pulling out. And after she posted the video of their adorable echange, over 12 million other people were obsessed too.

“I love these types of interactions with strangers, it’s so sweet,” gushed one viewer.

“Wait you’re totally besties now the energy is matching,” said another.

After going viral overnight, Benitah drove back to McDonald’s to reunite with Skelly the next day, but sadly Skelly wasn’t working and management couldn’t give out her contact information. Benitah must have kept at it, because in a follow-up video, we see the two hit it off yet again. Skelly shares that McDonald’s corporate reached out to her, Benitah presents her with the gift of a Fair Life and jokes about starting a podcast…and of course, the two make plans to try Coke Zero + root beer.

@raquelbenitah Replying to @Vanessa IM FREAKING OUT!!!! Sorry for the screaming, im way too excited ahhhhhh. dying that @McDonald’s ♬ original sound - Raquel Benitah

Since that fateful day, Benitah and Skelly have been "inseparable," according to their interview with Today. In addition to planning little friend outings for the holidays, the two have begun creating more adorable content together, including the long awaited Coke Zero/root beer taste-test.

While Benitah confesses that she actually hates the “bubble-gum” taste of root beer, she’s clearly having the time of her life drinking it with her new pal in the video below.

@raquelbenitah Replying to @Tina ✨ BACK WITH OUR QUEEN FOR THE TASTE TEST YOUVE BEEN WAITING FOR !!!! @Persephone M. @mcdonald’s canada🇨🇦 ♬ original sound - Raquel Benitah

What a clear reminder that friendships are every bit as enchanting as a love affair, if we let them be. Because let’s be honest, no matter what way love enters our lives, it’s nothing short of a miracle…which always deserves to be celebrated—and in this case, recorded.