Do you struggle to communicate effectively with certain personalities? Are you on a totally different page from your boss who intimidates you (RED)? You can’t get a word in with your nephew, who never takes himself seriously (YELLOW)? Your spouse is reliable but always asking for more details and wants to overplan everything (BLUE)? Or does your BFF never have an opinion on anything (GREEN)?
The good news is that if certain people are frustrating to talk to, you’re not alone. In fact, according to Swedish behavioral expert Thomas Erikson, author of Surrounded By Idiots: The Four Types of Human Behaviour (or, how to Understand Those Who Cannot Be Understood), we have a hard time communicating with most people because we all have one of four communication personality types, and they often clash.
It’s great when you are, say, a BLUE talking to a BLUE and you both appreciate having a logical back-and-forth filled with plenty of details. However, if you’re a YELLOW and they’re a RED, you may find the person you’re speaking to is impatient and they think you are exasperating.
Let’s take a look at the four color personalities. Everyone is a combination of different colors, but everyone has a core language that they speak:
RED: (Dominant) Decisive, competitive, goal-oriented, and assertive. Focused on action and results.
GREEN: (Stable) Empathetic, patient, calm. Focused on cooperation, relationships, and harmony.
BLUE: (Analytical) Precise, cautious, detail-oriented. Focused on accuracy, structure, and logic.
YELLOW: (Inspiring) Persuasive, sociable, enthusiastic. Focused on fun, recognition, and creativity.
Which of the 4 personality colors are you?
If, after reading the description, you’re not entirely sure which color you are, take this free quiz here.
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Communications Expert Vinh Giang explained how to interact with the different colors on his YouTube page. "Now, I'm not telling you to change the essence of who you are,” Giang says. “I'm telling you that if you want to be a more effective communicator, you need to learn how to adjust your delivery and speak in their communication style so that you can connect better with them.”
Here’s how he explains talking to different colors (text has been edited for length and clarity):
RED:
Ensure you are direct, decisive, and confident, and use frameworks effectively when communicating. They love the frameworks because they will help you become clearer, concise, and coherent. They respect speed, clarity, and results. So, skip the fluff and focus on the outcome.
YELLOW:
Be enthusiastic, positive, and engaging. Don't say, "Let me give you a five-hour tutorial exactly on how to use this particular camera," instead of that, say, "Hey, just hit the record button. Have some fun. Go work it out as you go. You're going to love it." Why do this? Well, because they thrive on energy, ideas, and stories. Keep it light. Keep it fun. Keep it creative. Let them roam free.
GREEN:
Be calm, patient, and supportive. Don't say, "We need to make this change right now. Now, now, now, now, now." Say instead, "Hey, listen. I know this is a shift, but we'll move at a pace that feels comfortable for you, and I'm going to support you all the way through it." Greens value harmony and reliability. So, slow down, listen, and avoid pushing too hard too fast.
BLUE:
Be precise, structured, and factual. Don't say, "Don't worry about the details. Just trust me." Instead, say, "Here's all the data, and here's the step-by-step plan that I've created from the data, and I want to give it to you so you can do a quick double check if you want." Do you notice the subtle change there for the blue? They care about accuracy and process.
People looking at you while you make a speech.via Canva/Photos
While some people may feel they are being inauthentic by changing their communication style based on other people’s core personality colors, Giang reminds us that the best communicators can tailor their message to their audience.
“Masterful communicators meet people where they are and make the connection effortless,” Giang says. “We often hear the phrase, ‘Be yourself.’ And yes, look, that is true to a certain extent. But if you want to truly connect with others, you also have to learn to be dynamic like water. You adapt to the shape of the vessel that you're poured into.”