Kim Cattrall's poignant, spot-on response to those still asking why she doesn't have kids.

When it comes to billionaire parenting, one thinks of pouting children, upset that their pony’s coat isn’t the right color. Or jam-packed schedules and elite boarding schools, where there are fancy plaid uniforms and everyone speaks three-to-four languages, minimum. But sometimes, the best advice comes in the simplest form, wisdom that Mark Cuban, the billionaire entrepreneur and former Shark Tank investor seems understand well.

During a recent appearance on the Your Mom’s House podcast, Cuban opened up about how he and his wife, Tiffany Stewart, tried to raise their children somewhat “normally,” despite the glaring fame, fortune, and pressure that comes with being a person like Mark. With an estimated net worth of $5.7 billion, it’d be more than easy for him to outsource parenting duties to hired professionals, or to prescribe his children a 65-year plan drawn up before they were even born. However, he explains that he and his wife decided to foster one essential trait: “Everything’s changing so rapidly, from a technological perspective, just the world in general. So, you know, just be curious,” he says. “That’s what I try to get them to do, right? Be curious so that you always want to learn something, and figure things out.”

Curiosity is overlooked as a trait to cultivate in children, yet research has shown that curiosity is an incredibly powerful trait, one that impacts learning, creativity, and success. A study conducted in 2011 found that curiosity, or a “hungry mind” is just as useful for predicting academic performance in children as intelligence and effort, writing, “Our results highlight that a “hungry mind” is a core determinant of individual differences in academic achievement.”

“And everything’s changing so rapidly—from a technology perspective, just the world in general. So just, you know, be curious. That’s what I try to get them to do, right? Be curious so that you always want to learn something, and figure things out. The more knowledge you have, the more—not power, but the more capabilities you have, and the more options are available to you.”

It even makes us feel good: our brains release dopamine and other feel-good chemicals when we encounter new experiences, places, ideas, and people. Science also shows that curiosity is associated with higher levels of positive emotions, a higher satisfaction with life, lower levels of anxiety, and greater psychological well-being.

How to raise curious kids in four key principles

However, for children, embracing uncertainty and stepping out of their comfort zones might feel scary. Which is why Cuban and his wife made curiosity a high priority when raising their kids. Here are four strategies for nurturing this trait in children—and with some luck, successful adults will appear on the other end.

"Curiosity killed the cat, but satisfaction brought it back." Credit: Justin Peterson on Unsplash

1. Don’t pressure them to choose careers too early. Despite society’s love of asking children “So, what do you want to be when you grow up?” Cuban strongly believes that expecting children to know their life’s calling at 18 or even 22 is outdated and unrealistic. “I was talking to one of my kids about college the other day, and it’s like, you don’t have to know what you’re going to be when you grow up,” he shared. “I don’t think any kid should be under the pressure at 18 or 22, when they graduate from college, to know exactly what they’re going to do.”
2. Knowledge is power. One of the most common adages in the book, but for Cuban, it was essential that his children learned that curiosity leads to real-life skills, abilities, and talents, unlike control. “The more knowledge you have, the more—not power, but the more capabilities you have, and the more options are available to you,” he explained.
3. Change is the only constant. Get used to it. As someone whose made billions from multiple side projects, investments, and major sports team ownership, Cuban understands better than most that life doesn’t always follow a straight and narrow path. Rather than clinging to the ways things were, Cuban encourages parents to embrace the rapidly changing world we live in. Children who are taught to adapt, pivot, and evolve will be better suited in a world where entirely new fields of work emerge constantly–and will be better equipped than their peers to handle the job market’s volatility.
4. Let them decide their own path. Ensuring their children had the freedom to explore and discover their own interests was of the utmost importance to Cuban. Other parents might want to project an agenda onto their children, reflecting their own insecurities or need for reassurance that they’ve raised a “successful kid.” And while letting go of the reins may be scary for parents, it will be well worth it: “I want them to go on their own path,” Cuban says. “Whatever it might be, I want them to be themselves. I don’t want them to be Mark Cuban’s kid for their entire lives.”
   

It’s clear from the interview that Cuban and his wife recognized the uniqueness and the scale of their position. At one point, when talking about his kids' future inheritances, he says, “I’ve watched Succession. I don’t want it to be like that.” And while he, like any other parent, wants their child to do well and to succeed in life, when it’s all said and done, he really just loves being a father. “My favorite word in the world is 'Dad,’” he says, smiling.