I Guess This Is What Happens When You Cross A Fashion Designer With A Microbiologist

It can be pretty easy to forget what the garment industry does to the environment. From field to factory to laundry to landfill, our clothes are taking a huge toll on the planet at every stage of their lives.

But all hope is not lost! Inventors like the woman in this video have been coming up with eco-friendly alternatives to conventional materials that are produced consciously with little to no waste. The more of these we’ve got around, the better off we’ll all be. And when they look like this, our wardrobes won’t suffer either!

About:

Video by DW English. Anke Domaske invented this textile while searching for chemically untreated clothing for her stepfather who had cancer. Her company is called Qmilk, and she’s using the fiber for all kinds of things, from fashion to medical supplies. (If you happen to speak German, check out their Facebook page).

And, not to be a downer, but if you’re interested in learning more, check out the Pesticide Action Network’s info on cotton and the Council for Textile Recycling’s facts on textile waste, for starters. Going shopping? Sites like Eco Fashion World and Style With Heart have great lists of brands that are getting it right and looking good while they’re at it.

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Ariel Azoff

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