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Can you guess which American city is the most like the country as a whole?

If you tried to imagine the most stereotypical American town, what does it look like?

Is it something kind of "Pleasantville"-y — all black and white, and you're sipping milkshakes as you walk through an adorable downtown shopping strip, waving to your ever-friendly neighbors as they drive past in the family car with their 2.5 kids and a dog in the back? Does a certain demographic come to mind — maybe some specific display of diversity in class, race, and gender?

A new study from FiveThirtyEight analyzed the age, education level, and race/ethnicity of every metropolitan cluster in America to identify the most "normal" place in the country — that is, the place that most accurately reflects the overall demographics of the United States as a whole in relation to those three areas.

And, well, let's just say if you thought a place like Oshkosh, Wisconsin, or Lincoln, Maine, was a good representation of "mainstream American culture," you might be in for a surprise.


This is the first thing I found when I did an image search for "normal America." (Apparently it's Normal, Illinois — which is far from the real normal America.) Photo by Willjay/Wikimedia Commons.

So what is the "most normal place in America," based on FiveThirtyEight's criteria? Here are a few hints:

1. The main city's population of 130,000 people is probably more diverse than you expected.

According to the latest census information, it breaks down to 31.8% white, 35.4% black or African-American, 27.4% Hispanic or Latino, 4.7% Asian or Pacific Islander, 0.5% American Indian or Alaska Native, and 3.9% of the people identify as two or more races.

However, the surrounding metropolitan area looks more like 65% white, 14.2% black or African American,16.8% Hispanic or Latino, 4.3% Asian or Pacific Islander, 0.5% American Indian or Alaska Native, and 2.2% of those 860,000 people claiming two or more races.

Photo by Spencer Platt/Getty Images.

2. About 82% of residents over the age of 25 have a GED or high school diploma, but only about 33% have a bachelor's degree or higher.

In terms of public schools, the city boasts 32 elementary and middle schools, 10 high schools, five transitional schools, and one adult and continuing education center; it also educates about 3,000 students from the surrounding suburbs through various magnet programs. There are several renowned public and private schools to choose from as well.

Public high school students with good grades and attendance are also eligible to have their college educations paid for by a local private university — one of several in the area, in addition to a branch of the state college system.

3. Nearly two-thirds of the population are adults between the ages of 18 and 65.

About another third are children, with 7.1% being under the age of 5. Those over 65 comprise only 9.2% of the population. And of all those groups, more than 50% are female.

That pretty much covers FiveThirtyEight's basic idea of "normal America." But things get even more curious when you start to look at the other demographic facts about this "normal" place …

Again, the original study was based specifically on age, race/ethnicity, and education. While some of these other details might not be 93.2% similar to the country as a whole, they paint a thought-provoking picture of what a community might look like as an accurate microcosm of America — for better or for worse.

Photo by Christopher Capozziello/Getty Images.

4. The median rent is a little over $1,000 a month, and the median cost to own a home is about $250,000.

That's according to this recent census information. As for the split between those? Only about 30% of residents own their homes, and the average household size is 2.55.

5. The minimum wage is $9.15.

This city is in one of the first states to announce a gradual increase to more than $10 an hour by 2017. That being said, the necessary living wage for one adult with no dependents is estimated at $11.88 an hour. For a single parent, that number jumps to $26.09.

Photo by lracaz/Wikimedia Commons.

6. Nearly 70% of the population identifies as Democrat, about 26% identify as nonpartisan, and less than 4% are registered Republicans.

This is obviously not representative of the country as a whole. But it is interesting to consider alongside the rest of the city's demographic makeup.

7. The unemployment rate is 35% higher than the national unemployment rate.

The current unemployment rate in this "normal America" is 7.4%, compared to 5.5% throughout the country; of course, this doesn't necessarily factor in underemployment.

Photo by VersaGeek/Wikimedia Commons.

8. About half the population does not claim a religious affiliation.

More than one-third identify as Catholic, and about 7% identify as some form of Protestant, plus 3.9% who are Evangelical; 4% are Jewish, and 2.3% identify their affiliation as "other."

The rest of the country is more like 20% Catholic, and 70% Christian overall, with 1.9% Jewish, and 22.8% who don't affiliate with any religion, plus the less-than-1% each of Muslims, Buddhists, Hindus, and other world religions.

9. The city has had a reputation for high crime.

At one point, a study using FBI statistics identified it as the 18th most dangerous city in America. But that ranking also fell under some heavy criticism, and another analysis placed it around 168th in the nation. Either way, crime rates are something worth considering, even if crime levels in the city vary dramatically from neighborhood to neighborhood.

Photo by Spencer Platt/Getty Images.

10. Median household income is about $37,500 in the city itself, and $61,000 in the surrounding areas...

Per capita income in the city is around $24,000, or $33,000 in the suburbs. 24.4% of individuals and 20.5% of families in the city live below the poverty line, including 32.2% of those under age 18 and 17.9% of those age 65 or over.

11. … but it also has one of the fastest-growing rates of income inequality in the entire country.

¯\\_(ツ)_/¯

Have you figured out where this "normal American" city yet? Here a few more hints to help paint a picture.

Photo by Milkyoreo/Wikimedia Commons.

12. There's no professional sports team.

Neither The Beast nor the Ninjas nor the Ravens ever amounted to anything more than a cool name. But it is home to one of the greatest rivalries in the nation.

13. It is said to be the first "planned city" in America.

It's historic Ninth Square district dates all the way back to 1638, and it was originally blocked out as a grid of, well, nine squares.

Photo from Noroton/Wikimedia Commons.

14. Interchangeable rifle parts were invented there, as well as the first automatic revolver.

To this day, military technology and defense contractors are some of the largest industries — even though this place also has some of the most strict regulations for guns owners in America, and only 3.75% of the residents are known to own guns.

And of course, like many normal American cities, much of that industrial real estate is now becoming luxury condos...

15. It's also reported to be the home of the hamburger.

OK so this little detail is one of the most stereotypically "American" things imaginable. They also have pizza so good it has its own Wikipedia page. (Of course, I might be biased; I did grow up there.)

Photo by Christopher Capozziello/Getty Images.

Believe it or not, the "most normal" place in America is … New Haven, Connecticut.

Whatever preconceived notions you may have had about the home of the frisbee, it's probably not what most people think of when they think about "normal America."

And those wholesome, "Leave It To Beaver"-esque images that most people do think of? You can still find that today in places like Kentucky, West Virginia, and Indiana — but the statistics only rate them as a little more than 50% representative of the real United States as a whole.

That's not to say that either one is necessarily better than the other. But it is the reality of the country we live in.

The whole FiveThirtyEight study is a fascinating look into what the United States of America really looks like — and why it's so important that we reconsider how we think and speak of "Main Street America."

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Mental Health

Happiness researcher explains how making a 'reverse bucket list' can change your life

Counterintuitive in our culture, but effective.

Gage Skidmore/Wikimedia Commons

Harvard researcher Arthur C. Brooks studies what leads to human happiness.

We live in a society that prizes ambition, celebrating goal-setting, and hustle culture as praiseworthy vehicles on the road to success. We also live in a society that associates successfully getting whatever our hearts desire with happiness. The formula we internalize from an early age is that desire + ambition + goal-setting + doing what it takes = a successful, happy life.

But as Harvard University happiness researcher Arthur C. Brooks has found, in his studies as well as his own experience, that happiness doesn't follow that formula. "It took me too long to figure this one out," Brooks told podcast host Tim Ferris, explaining why he uses a "reverse bucket list" to live a happier life.

bucket list, wants, desires, goals, detachment Many people make bucket lists of things they want in life. Giphy

Brooks shared that on his birthday, he would always make a list of his desires, ambitions, and things he wanted to accomplish—a bucket list. But when he was 50, he found his bucket list from when he was 40 and had an epiphany: "I looked at that list from when I was 40, and I'd checked everything off that list. And I was less happy at 50 than I was at 40."

As a social scientist, he recognized that he was doing something wrong and analyzed it.

"This is a neurophysiological problem and a psychological problem all rolled into one handy package," he said. "I was making the mistake of thinking that my satisfaction would come from having more. And the truth of the matter is that lasting and stable satisfaction, which doesn't wear off in a minute, comes when you understand that your satisfaction is your haves divided by your wants…You can increase your satisfaction temporarily and inefficiently by having more, or permanently and securely by wanting less."

Brooks concluded that he needed a "reverse bucket list" that would help him "consciously detach" from his worldly wants and desires by simply writing them down and crossing them off.

"I know that these things are going to occur to me as natural goals," Brooks said, citing human evolutionary psychology. "But I do not want to be owned by them. I want to manage them." He discussed moving those desires from the instinctual limbic system to the conscious pre-frontal cortex by examining each one and saying, "Maybe I get it, maybe I don't," but crossing them off as attachments. "And I'm free…it works," he said.

- YouTube www.youtube.com

"When I write them down, I acknowledge that I have the desire," he explained on X. "When I cross them out, I acknowledge that I will not be attached to this goal."

The idea that attachment itself causes unhappiness is a concept found in many spiritual traditions, but it is most closely associated with Buddhism. Mike Brooks, PhD, explains that humans need healthy attachments, such as an attachment to staying alive and attachments to loved ones, to avoid suffering. But many things to which we are attached are not necessarily healthy, either by degree (over-attachment) or by nature (being attached to things that are impermanent).

"We should strive for flexibility in our attachments because the objects of our attachment are inherently in flux," Brooks writes in Psychology Today. "In this way, we suffer unnecessarily when we don't accept their impermanent nature."

What Arthur C. Brooks suggests that we strive to detach ourselves from our wants and desires because the simplest way to solve the 'haves/wants = happiness' formula is to reduce the denominator. The reverse bucket list, in which you cross off desires before you fulfill them, can help free you from attachment and lead to a happier overall existence.

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Stop struggling with small talk by using the easy 'COST method'

This simple acronym will make your next social gathering a lot more enjoyable.

via Canva/Photos

A man and woman chatting at a dinner party.

There are several reasons why people are hesitant to engage in small talk at a party or around the water cooler at work. Some people simply avoid it because they don’t find chatting about the weather, sports, or what they saw on television the night before very interesting.

Others are afraid that they may run out of things to say or that there will be an awkward pause that makes them want to hide their head in the sand, like an ostrich. Mary, a friendship educator with a degree in interpersonal communication, has a solution for those of us who want to be friendly and meet people but abhor small talk; she calls it the COST method.

What is the COST method for making small talk?

According to Mary, who goes by @better.social.skills on TikTok, COST stands for Compliment, Observation, Story, and Tip. These are four options you can turn to when you're in need of a conversation topic.

@better.social.skills

Remember the acronym C.O.S.T. and you’ll always have something to talk about at parties or events. C stands for compliment. Tell somebody you like their shirt or shoes, for example, and see where the conversation leads. O stands for observation. Remark on something happening around you, like if you enjoy the music or feel a certain way about the weather. A stands for story, in which you share a little anecdote about yourself. For example, maybe you were late to the party for some reason, or you’re excited to get home and watch a show you’re loving. T stands for tip, in which you give a small recommendation to someone. For example, where the shortest bathroom lines are, which food is particular particularly delicious, or point out an interesting person they might want to talk to. What do you think? Would you use these? #creatorsearchinsights #conversationstarters

1. Compliment

“Tell somebody you like their shirt or shoes, for example, and see where the conversation leads,” Mary says.

“Oh, I like your shoes.”

“I like your shirt.”

“You have such a soothing voice.”

2. Observation

“Remark on something happening around you,” Mary says.

“This song is amazing.”

“I really love how Jeanie decorated this room.”

“There’s a lot more people here than last night.”

3. Story

“Share a little anecdote about yourself. For example, maybe you were late to the party for some reason, or you’re excited to get home and watch a show you’re loving,” she said.

4. Tip

“Give a small recommendation to someone. For example, where the shortest bathroom lines are, which food is particularly delicious, or point out an interesting person they might want to talk to,” Mary said.

“I don’t know if you’ve tried the new Mexican place on South Street yet…”

“I’d have one of Jeanie’s margaritas now, before they are all gone.”

“Be careful if you talk to Brian. He can get a bit long-winded.”

chatting before movie, popcorn, movie theater, snacks, small talk Three people chatitng before a movie.via Canva/Photos

The great thing, if you’re a little shy about making small talk, is that studies show that you definitely don’t need to do all the heavy lifting in the conversation. In fact, a Gong.io study found that the best way to make a connection with someone is to speak 43% of the time and let your new friend talk for the other 57% of the conversation.

Further proof that the best way to make a great first impression is a study published in the Journal of Personality and Social Psychology. It found that when meeting someone for the first time, ask them a question and then be sure to ask two additional follow-ups before discussing yourself. This has been found to dramatically increase your likability.

“We identify a robust and consistent relationship between question-asking and liking,” the authors of the study write. “People who ask more questions, particularly follow-up questions, are better liked by their conversation partners.”

For those of you who have always felt that you're bad at making small talk. while others seemed to do it naturally, realize that people aren’t born great communicators; it’s a skill that can be learned just like anything else. With a few tips from the experts, you can go from dreading small talk to enjoying striking up a conversation with just about anyone.

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American orders Olive Garden-style chicken parm in Italy and the waiter's response is perfect

He looks so confused.

via Drburtoni/Flickr and Boxer_Bob/Flickr

A waiter talking with his hands.

One of the great things about America is that we have a relatively young culture, so many of the foods that we eat were brought over from other countries. That makes America a great place to try out all the different types of food from around the world.

However, we also like to put our own stamp on staples from around the globe that give the American version its own unique flair. Some foods that we claim originated overseas were actually first made right here in the U.S. of A. For example, chimichangas, which can be found in many Mexican restaurants, actually originated in the state of Arizona. Crab Rangoon, a popular “Chinese” dish, was actually invented in San Francisco, and spaghetti and meatballs were never a thing in Italy.

TikTok creator Gabby Donahue posted a video that’s the perfect example of how some ethnic foods get remixed once they become popular in the States. In a video with over 7 million views, her father shows a waiter in Italy a photo of chicken parmesan from Olive Garden so he can order it at the restaurant. The waiter's reaction is an excellent example of someone trying to be polite while he cannot believe what he is seeing.

“My Boston Irish father trying to order a Google image of the Olive Garden chicken parm in Italy,” Donahue wrote in the text overlay.

@gabbydonahuee

@Olive Garden ‘s biggest fan 😭😭😭😭 #italy #cultureshock #chickenparm #olivegarden


When the father showed the picture to the waiter, he seemed a bit confused about the image. “Only in the States,” he said. “It doesn’t exist in Italy.” The father couldn’t believe what he was hearing: “It doesn’t exist in Italy?”

“I don’t know what it is…on the pasta?” the waiter said, trying to make sense of the chicken breast smothered in cheese and sauce. The waiter gave his final verdict while holding his chin: “No. That’s horrible.”

“Horrible? Wow. Look at that. That doesn’t,” the father laughed. “That looks good… but,” the waiter shrugged off the father. “It does look good,” the father continued. “It tastes good. I’ll tell you what, I’m gonna mail you some. I’ll send it to you.”

“Okay? Olive Garden chicken, I’m gonna search,” the waiter said, walking away from the table.


The commenters had a field day analyzing the waiter’s body language. “‘No, that looks good’ while looking completely disgusted was the most Italian reaction ever,” one commenter wrote. “Bro remembered halfway through his disgust that he’s at work,” another added.

It’s not crazy that an American would think that chicken parmesan is an Italian dish; after all, it’s served in most Italian-American restaurants. However, according to Paesana, it was created in America by the Italian diaspora.

“In the Old World, that’s Italy prior to the Italian diaspora—the large-scale emigration of Italians from Italy to America—proteins like chicken were not widely available," according to an article on the site. "As such, the prototypical chicken parmigiana was actually made with breaded, fried slices of eggplant in place of chicken for a dish called melanzane alla Parmigiana."


Even though chicken parmesan didn’t originate in the old country, Pasquale Sciarappa, a popular Italian-born food influencer living in America, has no problem cooking the dish.

"'That’s not Italian!’ I hear this every time I share a dish like Chicken Parmigiana. And you know what? They’re right — it’s not something you’d traditionally find in Italy. But you know what else is true? It’s Italian-American. It was born in immigrant kitchens — from people who left Italy, landed in the U.S., and made do with what they had. They took inspiration from dishes like melanzane alla parmigiana and recreated comfort from memory using what was available,” he wrote.

It’s understandable that an American could go to Italy without knowing that something he’d had in Italian restaurants wasn’t actually from Italy. It’s understandable for an Italian server to balk at a photo of a dish served in an American restaurant that you’d find in a shopping mall.

But we should all agree that one of the wonderful things about American culture is that it's an amalgamation of different cultures stirred around in the same pot, and if that means we get a fresh variation on the burrito, a new way to eat Chinese crab, or a tasty piece of chicken where eggplant used to be, the more the better.

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History (Education)

Ancient Roman men plucked their armpit hair ​and other fun historical grooming facts

Wait until you see what they brushed their teeth with.

Photo credit: Canva

Did Julius Caesar have his armpits plucked? Probably.

Modern life may have us shaving, waxing, microblading, laser treating, Botoxing, and altering our natural appearance in all manner of ways in the name of beauty, but the idea of grooming to specific societal standards is nothing new. In cultures all around the world and throughout history, humans have found countless creative ways to make ourselves (ostensibly) look better.

Of course, what looks better is subjective and always has been. Take, for example, the ancient Romans. If you wanted to be seen as a studly man 2,000 years ago in the Roman Empire, you'd remove as much of your body hair as possible. That meant tweezing—or being tweezed by someone else, most likely an enslaved person.

armpit hair, grooming, hair removal, hairless, beauty standard Armpit hair wasn't cook in ancient Rome. Giphy

The Romans, in general, weren't big on body hair for men or women.

"You had to have the look,” Cameron Moffett, English Heritage’s curator at the Wroxeter Roman City museum in Shropshire, U.K., told The Times. “And the look was hairlessness, particularly the underarms.” A collection of 50 tweezers on display at the museum, recovered from the archeological site that was once the Roman city of Viriconium, speaks to Roman tweezing habits, but that's not the only evidence we have.

Stoic philosopher Seneca once wrote in a letter lamenting how the noise from the Roman baths was disrupting his work: "Besides those who just have loud voices, imagine the skinny armpit-hair plucker whose cries are shrill to draw people's attention and never stop except when he's doing his job and making someone else shriek for him."

When we picture the ancient Romans, "skinny armpit-hair plucker" may not be the image that comes to mind, yet here we are.


teeth brushing, toothbrush, oral hygiene, toothpaste, dental hygiene They brushed with what now? Giphy

While we fret over fluoride, the Romans brushed their teeth with pee and mouse brains.

Toothpastes of the past were made with all kinds of things—herbs, spices, salts, crushed bone, and more. For the ancient Romans, that "more" included mouse brains and human urine, according to Decisions in Dentistry. Mouse brains were believed to enhance the effectiveness of toothpaste, and urine, imported in large quantities from Portugal, was utilized for its ammonia content and whitening properties. A standard Roman toothpaste would be a mixture of herbs, mouse brains, urine, and a binder such as honey. Oddly enough, it appeared to be somewhat effective, with archeological findings showing a relatively low number of cavities and tooth decay.

@charissekenion

Sailorr has everyone talking about her sound - and her teeth. Here’s my super short history lesson on the practice of ohaguro #ohaguro #geisha #japanese #japantok #aapi #history #japan #historytok #sailorr #japanesebeauty

Meanwhile, in ancient Japan, women tried to blacken their teeth

Teeth whitening is all the rage in modern times, but in the distant past in parts of Asia, making your teeth black was considered beautiful. The practice known as ohaguro was a traditional Japanese practice that, ironically, was intended to prevent tooth decay.

According to a letter in the British Dental Journal, women in ancient Japan would paint a solution of ferric acetate (from iron filings), vinegar, and tannin from tea or vegetables. It was called kanemizuonto and made the teeth appear black. The practice has made a comeback among some rural areas of Southeast Asia, and the Vietnamese-American singer Sailorr has made waves with her blackened teeth as well.

ear picker, history, artifact, grooming, beauty An ornate ear picker.The Swedish History Museum, Stockholm/Wikimedia Commons

Ear pickers were much prettier than Q-tips. In fact, they were an accessory.

The old saying, "Don't put anything in your ear except your elbow," may not be as old as it seems, as people have been inserting objects into their ears to remove wax for a long time.

In the 16th and 17th centuries, it was common to see beautiful, ornate "ear pickers"—small metal tools with a small scoop at the end for cleaning ears as well as teeth and fingernails. According to Jamestown Rediscovery, it was fashionable to wear gold and silver toiletry tools, such as ear pickers or toothpicks, as accessories. It's hard to imagine wearing Q-tips and toothpicks around. Also, ew. But if you look up "ear pickers," you'll find ornate examples from various parts of the world.

At the very least, it's nice to know that modern humans are not the first ones to go to great—and sometimes interesting—lengths to meet an arbitrary social standard of beauty. (And three cheers for modern toothpaste. Seriously.)

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Education & Information

Marketing professor says there's one key secret to landing jobs you apply for

Scott Galloway says it's all about being social.

Image via Canva/fizkes

The key to landing a job through networking, according to a marketing professor.

Finding a new job is a nightmare scenario these days. With most people blindly applying for jobs online and submitting them into the ether, there is no guarantee of hearing a "yes" or "no" answer—and even less probability of actually landing the ones applied for.

But according to Scott Galloway, a marketing professor at New York University's Stern School of Business, there is one key thing that has been proven to help people obtain employment.

"Google puts out a job opening, they get 200 CVs within like eight minutes," Galloway said during an interview on Shane Smith’s Vice News podcast. "They limit it down to the 20 most qualified. Seventy percent of the time, the person they pick is someone who has an internal advocate."

- YouTube www.youtube.com

Galloway explains that it comes down to networking and making connections with people (i.e. being social in and outside the workplace) that ultimately can help you land a job.

"The way you [achieve professional success] as a young person is you go out, you make friends, you drink, and at every possible opportunity, you help that person out," he said. "You want to be placed in rooms of opportunities when you’re not physically there."

Although it may not lead to instant payoff, maintaining strong social connections and continuing to foster relationships before, during, and after your job search can ultimately pay off. Galloway also explained why it works with an example from high school days.

- YouTube www.youtube.com

"The most successful people in high school aren’t the best looking [or] the best athletes, they’re the ones that like other people the most," he said. "The kid who says, 'Hey, you know, great game, Brett,' or 'Wow, way to go on the basketball team, Lisa.' The person who shows the most goodwill and like toward other people is the most popular, successful person in high school.”

Ultimately, being referred to a job by a current employee is a more successful strategy than applying to a role without any connection. Nearly 40 percent of hires actually come from employee referrals, despite only 7 percent of applicants coming from referrals, a study from Jobvite found.

And according to data from Pinpoint ATS (applicant tracking software), candidates that are referred are seven times more likely to be hired than ones applying via job boards.

- YouTube www.youtube.com

How to make connections while job hunting

Galloway has three tips to help you connect with people during your job search:

Tip #1: Be as social as possible

"When you're hunting for a job in general, is to be as social as possible," he said. "Go out. Meet as many people as possible. Have fun. Make as many contacts as possible and let people know that you're looking. Most hiring managers have figured out, interviews are f***ing useless. So it's about reference hiring. To a certain extent, networking and looking for a job is a popularity contest. And how do you become most popular and put yourself in a room of opportunities even when you're not physically in it? You like as many other people as possible, you're as social as possible."

Tip #2: Don't be afraid to ask for help

Galloway also adds that it's important to not let your ego get in the way of asking for help. Reaching out will only help you, and is not a sign of weakness.

Tip #3: Be proactive and disciplined

"Make a list of what you're going to do," he said. "Make a list of this many emails, go on LinkedIn, contact this many people. Success in anything is a small series of disciplined efforts everyday."

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