This billboard takes on domestic violence in a way you really have to see to believe.

People on the street control this billboard.


But they have to *really* see it first.

This isn't your typical ad. In order to shine a light on the issue of domestic violence, a new digital campaign in the U.K. is taking it to the next level and making it nearly impossible to ignore.


Using facial recognition technology (see those two red dots?!), passersby have the power to help heal a battered woman's bruises and cuts — but only if they look directly at her to acknowledge what's happening.

When people see the screen, the woman on it changes.

The more people that pay attention to her, the faster she heals, which shows the benefit to facing the problem of domestic violence instead of turning a blind eye to it.

We live in a world where it's so easy to distract yourself from what's going on around you. Heck, you don't even have to look up from your phone if you don't want to! This campaign benefits the U.K.-based organization Women's Aid and challenges people to pay more attention to what is going on around them — in public, in their homes, with their loved ones, etc.

It's easy to ignore domestic violence. That doesn't mean you should.

See more about their powerful campaign in this one-minute clip:

Abuse is abuse, no matter who's on the receiving end of it. Here's a list of warning signs published by the National Domestic Violence Hotline. If you or a loved one are experiencing any of these, please call (800) 799-SAFE for immediate support if you're in the U.S. If you're in the U.K., you can call 0808 2000 247. <3

If you would like to see more public campaigns that highlight difficult issues like domestic violence, feel free to share this and get the conversation going.

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