This billboard takes on domestic violence in a way you really have to see to believe.

People on the street control this billboard.


But they have to *really* see it first.

This isn't your typical ad. In order to shine a light on the issue of domestic violence, a new digital campaign in the U.K. is taking it to the next level and making it nearly impossible to ignore.


Using facial recognition technology (see those two red dots?!), passersby have the power to help heal a battered woman's bruises and cuts — but only if they look directly at her to acknowledge what's happening.

When people see the screen, the woman on it changes.

The more people that pay attention to her, the faster she heals, which shows the benefit to facing the problem of domestic violence instead of turning a blind eye to it.

We live in a world where it's so easy to distract yourself from what's going on around you. Heck, you don't even have to look up from your phone if you don't want to! This campaign benefits the U.K.-based organization Women's Aid and challenges people to pay more attention to what is going on around them — in public, in their homes, with their loved ones, etc.

It's easy to ignore domestic violence. That doesn't mean you should.

See more about their powerful campaign in this one-minute clip:

Abuse is abuse, no matter who's on the receiving end of it. Here's a list of warning signs published by the National Domestic Violence Hotline. If you or a loved one are experiencing any of these, please call (800) 799-SAFE for immediate support if you're in the U.S. If you're in the U.K., you can call 0808 2000 247. <3

If you would like to see more public campaigns that highlight difficult issues like domestic violence, feel free to share this and get the conversation going.

Photo by Anna Shvets from Pexels
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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

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Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.