This adorable daddy-daughter Super Bowl ad will give you all the feels.
Watch these NFL players give the 'dad-do' to their daughters.
We know that football players rely on toughness to make it through a season. Now a few of them are going to face their toughest challenge yet.
It doesn't matter if you're a mom or dad. Styling your daughter's hair can be pretty challenging.
\n\nAnd it's easy to forget that a lot of NFL players — giant men who run into other giant men for a living — are also dads. They have lives at home. Many of them are even raising tiny female humans who have hair that needs taming.
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So Pantene stepped up its game by inviting three NFL players to style their daughters' hair for its "Strong Is Beautiful" campaign for its upcoming Super Bowl commercial. Here's how it went down.
First up was DeAngelo Williams from the Pittsburgh Steelers and his daughter Rhiya.
Rhiya was ready for her daddy to do his thing. Images via Pantene/YouTube.
He struggled a bit in the beginning and admits that carrying a football is easier than styling hair because "I have help running through that defensive line."
\n\nHe persevered, and Rhiya was pretty pleased with the results.
Boom.
Next was Benjamin Watson of the New Orleans Saints and his daughter Grace.
Grace was ready for her chance to sit in the hot seat.
Grace expressed that she was excited and a bit nervous, but Benjamin was ready to dive in.
\n\n"It's fun to do something new and spend this time with my daughter," he said.
\n\nAfter a little bit of time, Grace was styled up in a pair of twin braids and was happy with the results.
Another satisfied customer.
Last, but not least, was Jason Witten of the Dallas Cowboys and his daughter Landry.
Jason is known for his great hands on the football field, but how "great" are they when it comes to styling Landry's hair?
Jason admits that Landry's mom has the skills when it comes to making her hair look pretty. He also readily admits that "catching a touchdown pass is easier than creating a beautiful braid."
\n\nOf the three dads, Jason probably struggled the most — but props to the dude for sticking with it.
\n\n\n\n\n\n\n\n\n\nThe end result? Adorable pigtails for his adorable little girl.
That is one happy toddler.
At the end of the day, little girls care more about the quality time they spend with their daddies than the hairdos created for them.
Yes, this is an absolutely adorable commercial, and I wouldn't fault anyone for experiencing a severe case of sweaty eyeballs after watching it, but a deeper message shouldn't be ignored.
\n\nThe role that dads play in the lives of their daughters in terms of their self-esteem, body image, and future relationships is huge. Kudos to Pantene for recognizing that and putting this message on display for millions of viewers to watch.
\n\n\n\n\n\nSpeaking of watching, you can check out a sneak peek of the commercial here.






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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.