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Their kind of startup gets the least funding, so this event gathered the best for a chance to win.

The best and the brightest women-led startups in the Northeast competed in Times Square for their chance at winning $25,000.

Their kind of startup gets the least funding, so this event gathered the best for a chance to win.

Starting a business is hard. And finding tons of people willing to invest their money in it is harder.

Sometimes the search for the right financial backer(s) can be a lot like putting up a romantic personal ad:

WANTED: Entrepreneurial woman with brilliant idea seeks funding to make it come to life. — W4WMAnyone (location: everywhere)
— Startup CEO seeks generous funders to help share innovative and groundbreaking technology with the world. Must like game-changers, bright ideas, and long nights of inventing.
— Turn ons: do-gooders and rich people.
— Turn offs: the uninspired and sexists.



You. Must. Fund. Me! PLEASE!

Fortunately, some people are working to make it easier for female entrepreneurs to connect with investors.

Like Women Who Tech, a group that supports and promotes women-led startups, and Craig Newmark, the founder of Craigslist.

They recruited some of the most impressive startups led by women in the Northeast to compete for $25,000 for their business — no strings attached.

GIF via "Shark Tank."

In a "Shark Tank"-esque set up, 10 startup finalists came to Microsoft's Times Square office to convince seriously successful people they deserve first prize.

While there was only one winner (#1 below), clearly many startups were included that were just as deserving of the money. Here are a few of them:

1. Seamless wearable technology that collects info on your body

Screenshot via Tech Times T-Lounge/YouTube.

This event's winner was SoftSpot by Moonlab for its wearable technology. But this isn't your momma's Apple Watch that everyone can see. This tech can be put anywhere — underwear, bathing suit, whatever — making it virtually invisible as it collects data on you and the environment around you.

2. An eco-friendly pregnancy test you can flush down the toilet

Screenshot via DreamItVentures/YouTube.

Pregnancy tests have been around for decades, and not much has changed about them. But this new test by Lia Diagnostics is pretty darn awesome. It's super small and discreet, so you don't have to worry about sneaking around with a long box. Then you can simply flush it after use, which keeps your business your own — while being better for the environment.

3. A medical device that detects bedsores — before the naked eye can see them.

Screenshot via Brandon Ellis/YouTube.

Gaspard's Rubitection, Inc. created a device that can help health care providers catch bedsores before they cause a huge problem for patients. How? Through a device that uses light on the skin to detect ulcers. Simple, easy, effective!

4. An app that makes pairing parents with carpool buddies a breeze.

Screenshot via GoKid/YouTube.

Little Sonia has a birthday party to go to but wants to get a carpool together? Try GoKid; it makes scheduling and keeping track of responsibilities a breeze. Something that makes it easier to parent and help the environment? Yes, please!

5. An award-winning app made to help small business owners easily find out what might be affecting them.

Screenshot via Vizalytics/YouTube.

Imagine you're a business owner who has a big event planned, but nobody seems to be coming through the door. You're probably thinking: Is it me? Vizalytics can help you answer that question with info about traffic and transit delays that might have a big impact on attendance.

You may be thinking, "OK, sure, this stuff is cool, but why have a female-only startup event?"

Well, you see how these inventions could make our lives a whole heck of a lot better — from assisting small businesses to families to hospital patients. So why aren't they big companies already?

Well, according to an MIT study, women founders get only 7% of venture capital dollars. They obviously are not getting their fair share, which is why this event is so awesome. It helps showcase what funders are missing out on when they overlook amazing female trailblazers in the tech sector.

Fingers crossed that this will help more women-led startups get the funds they need — and deserve.

Cheers! GIF via "Shark Tank."

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Amazon

Shopping sustainably is increasingly important given the severity of the climate crisis, but sometimes it's hard to know where to turn. Thankfully, Amazon is making it a little easier to browse thousands of products that have one or more of 19 sustainability certifications that help preserve the natural world.

The online retailer recently announced Climate Pledge Friendly, a program to make it easier for customers to discover and shop for more sustainable products. To determine the sustainability of a product, the program partnered with third-party certifications, including governmental agencies, nonprofits, and independent labs.

With a selection of items spanning grocery, household, fashion, beauty, and personal electronics, you'll be able to shop more sustainably not just for the holiday season, but throughout the year for your essentials, as well.

You can browse all of the Climate Pledge Friendly products here, labeled with an icon and which certification(s) they meet. To get you on your way to shopping more sustainably, we've rounded up eight of our favorite Climate Pledge Friendly-products that will make great gifts all year long.

Amazon

Jack Wolfskin Women's North York Coat

Give the gift of warmth and style with this coat, available in a variety of colors. Sustainability is built into all Jack Wolfskin products and each item comes with a code that lets you trace back to its origins and understand how it was made.

Bluesign: Bluesign products are responsibly manufactured by using safer chemicals and fewer resources, including less energy, in production.


Amazon

Amazon All-new Echo Dot (4th Gen)

For the tech-obsessed. This Alexa smart speaker, which comes in a sleek, compact design, lets you voice control your entertainment and your smart home as well as connect with others.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.


Amazon

Burt's Bees Family Jammies Matching Holiday Organic Cotton Pajamas

Get into the holiday spirit with these fun matching PJs for the whole family. Perfect for pictures that even Fido can get in on.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

Naturistick 5-Pack Lip Balm Gift Set

With 100% natural ingredients that are gentle on ultra-sensitive lips, this gift is a great gift for the whole family.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.


Amazon

Arus Women's GOTS Certified Organic Cotton Hooded Full Length Turkish Bathrobe

For those who love to lounge around, this full-length organic cotton bathrobe is the way to go. Available in five different colors, it has comfortable cuffed sleeves, a hood, pockets, and adjustable belt.

Global Organic Textile Standard: This certifies each step of the organic textile supply chain against strict ecological and social standards. Each product with this certification contains 95%-100% organic content.

Amazon

L'Occitane Extra-Gentle Vegetable Based Soap

This luxe soap, made with moisturizing shea butter and scented with verbena, is perfect for the self-care obsessed.

Compact by Design (Certified by Amazon): Products with this certification are packaged without excess air and water, which reduces the carbon footprint of shipping and packaging.

Amazon

Goodthreads Men's Sweater-Knit Fleece Long-Sleeve Bomber

For the fashionable men in your life, this fashion-forward knit bomber is an excellent choice. The sweater material keeps it cozy and warm, while the bomber jacket-cut, zip front, and rib-trim neck make it look elevated.

Recycled Claim Standard 100: Products with this certification use materials made from at least 95% recycled content.

Amazon

All-new Fire TV Stick with Alexa Voice Remote

Make it even easier to access your favorite movies and shows this holiday season. The new Fire TV Stick lets you use your voice to search across apps. Plus it controls the power and volume on your TV, so you'll never need to leave the couch! Except for snacks.

Reducing CO2: Products with this certification reduce their carbon footprint year after year. Certified by the Carbon Trust.

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.