150 years after a war measured in hundreds of thousands of lost lives, this is quite literally the least that can be done.
In the wake of the June 17 Charleston, South Carolina, massacre, the Confederate flag hasn't exactly fared well — nor should it.
On Monday, South Carolina Gov. Nikki Haley called for it to be taken down from the state capitol grounds.
Virginia Gov. Terry McAuliffe announced plans to phase out the state's Confederate-flag-themed license plates.
On June 18, the flag saw a setback when the Supreme Court ruled that the state of Texas did not need to accommodate requests to make Confederate flag license plates available.
Meanwhile, sales of the Confederate flag on Amazon skyrocketed, with sales up as much as 2,305%.
Breitbart's Charlie Spiering took a screen grab of the site.
But! Things have changed since.
This is what happens now when you actually try to click on one of the items:
That's because Amazon, along with Walmart, eBay, Etsy, Sears, and Kmart have announced that they will discontinue sales of the Confederate flag and all flag-themed merchandise.
CNN Money's MJ Lee was one of the first people to report on the companies' decisions, tweeting out statements as she received them.
Walmart released a statement.
As did eBay.
Amazon followed shortly after.
Soon after, Etsy confirmed that it would pull Confederate products.
Sears — as well as its subsidiary Kmart — have also pulled Confederate flag items.
These companies made decisions they felt were in the best interests of their businesses.
I'll repeat that: What happened here is a bunch of massive corporations making business decisions — something they do every day when they decide to carry or not carry certain products.
In this case, they made the smart business decision to not market in hate speech. This is not censorship, and it's not erasing anyone's history. We all learn about the Civil War and the Confederacy in history class, after all.
The Confederate flag leaves behind a legacy of hate, not heritage. It's the symbol of an armed insurrection against the United States to preserve the institution of slavery, and it should not be incorporated into state flags, license plates, or displayed on public grounds. That seems like a given.
It is, after all, 150 years after the end of the Civil War, and quite literally the least we can do is put an end to that symbol and what it stands for.