In 1951, the University of San Francisco football team was living out a Cinderella season the school had never seen in its history.

This small all-male school’s success was as unlikely as it was unexpected. Finishing the regular season undefeated, the team was poised to make a run at the national championship.

But despite its success on the field, the football team struggled to cover its mounting expenses. Keeping up with teams from bigger schools wasn’t cheap — USF’s football team had tallied a $70,000 deficit that year alone. USF’s ability to save not just its season, but the team’s future, hinged on the type of financial windfall that only a bowl game provides.

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DICK'S Sporting Goods

In 1989, a large earthquake destroyed part of a San Francisco freeway that ran by the ocean.

The local community, however, managed to find a silver lining in the rubble — all thanks to a seemingly unassuming development: a farmers market.

Just a few years after the quake, they took what had once been a roadway in front of the historic Ferry Building and turned it into the Ferry Plaza Farmers Market.

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Kroger

How do we get more diversity in tech companies? Easy: Pay for it.

Too often, inclusion takes an 'add women or people of color and stir' approach. Not this time.

If the tech industry is serious about diversity, it’s time for them to invest in it.

That's the way one woman saw it, at least.

When Michelle Glauser realized that less than a third of people in the industry are women who will likely never see the boardroom and that many major tech companies are employing people of color at astonishingly low rates — black Americans in particular make up just 7% of the workforce — she saw an opportunity.

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State Farm

When customers at one San Francisco grocery store went to the checkout one day, they were outraged. The cost of their groceries had increased astronomically.

Look, we've all cringed once or twice while the cashier rings up the fancy yogurt we decided to get last minute because "screw it, I wanna eat fancy yogurt," but this wasn't a few pennies or dollars here and there. This was $25 for a box of spinach and $40 for a loaf of bread and some cigarettes.

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