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Dr. Martin Luther King, Jr. is known for many things—but perhaps his greatest legacy is sparking an unshakable hope that someday, change will come.

Just two months before his assassination in 1968, Dr. King spoke to a crowd in Washington, D.C. and famously said, “We must accept finite disappointment, but never lose infinite hope.” Spreading (and keeping!) that hope is exactly what Meta aims to accomplish with their latest VR for Good project, MLK: Now is the Time, a 20-minute documentary VR experience featuring the use of hand gesture-based tracking technology.

Developed by TIME/TIME Studios and Flight School Studio for Meta Quest, MLK: Now is the Time drops you into a thoroughly modern interpretation of the March on Washington. Viewers hear first-person stories and can interact with key moments in history, showing them what it means to be an activist. Limbert Fabian, the director of the project, felt inspired to develop something fresh and different that would catch the attention of a new generation. As a parent, he knows what mediums are most likely to engage young people.

“I wanted the audience to walk away feeling that Dr. King's words are relevant today. Perhaps even motivate them to engage in activism at a local level,” said Fabian. “I imagined that one day a high-school social studies class somewhere is going to be diving into that time in our nation's history and our project would be a tool that we can offer them to dive in deeper to look at not the day but the ideas that fueled that gathering, and how the words were meant to push into a future for the country.”

TIME Studios worked closely with the King estate to maintain the integrity and accuracy of the original moment. Audio from the “I Have A Dream” speech is layered throughout, culminating in an encounter with Dr. King and a call to continued action around his vision of one day living in a nation where people are no longer judged by the color of their skin, but by their character.

Because the rules for VR technology are still being written, this project is on the cutting edge of merging the past—in the form of archival footage—and the present. There is a sense of intimacy in the VR world; it’s a space where a person can “drop in” and feel as if they are somewhere else, immersed in a world of activism. But even more importantly, the creators want to inspire a sense of hope, just like Dr. King did every time he spoke.

Some of the key, impactful moments in the film include a simulation of getting pulled over by police, as a person of color. Many people may not regard the police as a threat, but in this VR experience, getting pulled over feels authentic for the user. Their heartbeat may heighten. Their palms may get sweaty. That’s something that will stick with viewers and give them something to think about.

Another aspect, Fabian says, is the ability for people to use their hands to add to the immersion experience. “It’s seamless,” said Fabian. “The act of raising a fist holds weight in a lot of different ways: empathy, defiance, an act of contribution…it’s a gesture that’s easily recognizable. I don’t have to say anything and you instantly know.” This engagement is what makes the experience so unique.

“I want people to leave this experience with a renewed spark of hope. What type of hope that is is not for me to decide. However, for so many, King represented a hope for our nation, and I want people to remember that the legacy of hope did not die when he did,” said Andrina Smith, the writer for the project.

Even though it’s been nearly sixty years since Dr. Martin Luther King delivered his iconic "I Have a Dream" speech, it’s as relevant today as it was when he first uttered those words. Racial inequities and injustices persist; the work is far from over. And this, my friends, is why hope is such an important piece of the puzzle.

Preacher. Activist. Martyr. Liberator. Genius. Organizer. Humanitarian. Father. Husband. Human. Martin Luther King Jr. was all of those and then some.

Photo by Reg Lancaster/Daily Express/Hulton Archive/Getty Images.

The charismatic world-changer was assassinated at just 39 years old on April 4, 1968. Having survived a stabbing attack, death threats, time in prison, and brutal threats and unethical surveillance from the FBI, King died with a heart that was in the state of a 60-year-old's.    


But it's not King's death that should be remembered. It's the incredible life he led and how he shaped civil rights, activism, and what it's like to be black in modern America.

On the night before King's death, he gave what would be his last speech in Memphis, Tennessee. Clearly worn by years of fighting injustice at one of the most racist and violent times in American history, King gave a resounding speech to a crowd of more than 2,500 people about the burdensome but necessary fight toward quality and justice for all. The last two minutes of the 40-minute speech are utterly incredible.

In his last speech, King makes it clear that the journey to equality is still long but worth it. Below are some of the most memorable quotes from that April night that we can apply today.  

Photo by William Lovelace/Express/Getty Images.

1. "It means that we've got to stay together. We've got to stay together and maintain unity."

King spent his life preaching the benefit of working together instead of apart. He believed in the power of unity and peace in the face of injustice. King wanted black people to stick together and for humans to reach across the aisle to help one another.

2. "We aren't going to let any mace stop us. We are masters in our non-violent movement in disarming police forces; they don't know what to do."

Police brutality has been a disturbing issue that has plagued black communities for years. Using tactics, such as tear gas, hosing down women and children, and training dogs to attack black people in peaceful protests, the relationship between police and black people has long been fraught. One must only look to the Birmingham civil rights protest of 1963 or the 1965 march on Selma to find examples of brutal treatment from police.

Still, King believed we could live above that. Brutality, murders, and ignorance wouldn't stop freedom. Our society could do better.

3. "Maybe I could understand the denial of certain basic First Amendment privileges because they hadn't committed themselves to that over there. But somewhere I read of the freedom of assembly. Somewhere I read of the freedom of speech. Somewhere I read of the freedom of press. Somewhere I read that the greatness of America is the right to protest for right. ... We aren't going to let any injunction turn us around. We are going on."

At one point in American history, African-Americans counted as three-fifths of a person. In spite of a Constitution that declared freedom for all men, Founding Fathers who claimed to believe in freedom for all men, and a country that framed itself as a place where anyone could catch their dreams, black people were exempt and often attacked for attempting to do so for years. King wasn't going to accept this.

The Declaration of Independence states,"We hold these truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness." Martin Luther King Jr. believed this statement should apply to black people, and he fought for that into his last days.  

Photo by Central Press/Getty Images.

4. "And when we have our march, you need to be there. If it means leaving work, if it means leaving school — be there. Be concerned about your brother. You may not be on strike. But either we go up together, or we go down together. Let us develop a kind of dangerous unselfishness."

King was many things, but one of his most prominent qualities was his giving nature and determination to fight for all. As such, his point about unselfishness, especially when it's inconvenient, is extremely indicative of his character and representative of how humanity can succeed today.  

Activism isn't always clean, convenient, or comfortable. But it is necessary for true changes.

When we step into someone else's shoes or put someone's needs before our own, we create spaces that aren't just for us. We include and uplift everyone.

In the last few minutes of King's speech, it's almost as if King was aware of the inevitable death that awaited him.

"Like anybody, I would like to live a long life," King said. "Longevity has its place. But I'm not concerned about that now. I just want to do God's will. And He's allowed me to go up to the mountain. And I've looked over. And I've seen the promised land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the promised land!"

Photo by  William Lovelace/Express/Getty Images.

King didn't promise that he'd never leave, but he did promise that the "promised land" — his version of "freedom" — was possible for all black people.  But too often, King's words are misconstrued to only support peace and not radical protest (even if it made others uncomfortable) — an erasure of what he actually stood for.  

We can better remember and honor King's life by listening to what he had to say, his support for radical societal changes that would create equality and freedom for black Americans.

While King himself may be gone, his work and ideology are pervasive in American life and activism today. As attacks mount against black people, Muslims, immigrant communities, and LGBTQ communities across the nation, King's dedication to peace, belief in a world that is fair to everyone, and unwavering support of being better together than we are apart is more relevant to the American dream than ever.        

Martin Luther King Jr. was shot and killed on April 4, 1968. "I Have Been to the Mountaintop" was his final public speech. You can listen to the full speech below and read the transcript here.

Things got a little awkward during the Super Bowl when Ram Trucks aired an ad titled "Built to Serve," featuring the voice of  the late Martin Luther King Jr.

The minute-long commercial was intended to highlight the importance of service, and for that, King's "The Drum Major's Instinct" sermon seemed to make for an appropriate backing track. Unfortunately for Ram, the clip came off as a standard truck ad, and it was roundly mocked on social media.

"If you want to be important — wonderful," King's voice can be heard over clips of a fisherman loading his daily catch, a teacher scribbling on a chalkboard, and a rancher looking wistfully to the horizon. "If you want to be recognized —wonderful. If you want to be great — wonderful. But recognize that he who is greatest among you shall be your servant. That's a new definition of greatness."


A Ram truck splashes through the rain as King's voice bellows:

"By giving that definition of greatness, it means that everybody can be great. You don't have to know about Plato and Aristotle to serve. You don't have to know the theory of relativity to serve. You don't have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace, a soul generated by love."

It was a little odd. Some labeled it disrespectful, and others called it hypocritical in light of the ongoing controversy over players kneeling in silent protest. Whatever Ram's intentions, these likely weren't the reactions the company was hoping for.

The King Center, founded by his widow, Coretta Scott King, issued a statement distancing itself and CEO Bernice King from the ad. The group responsible for giving Ram the OK is called Intellectual Properties Management, run by Dexter Scott King, King's son.

If something good does come out of this ad, it'll be some increased familiarity with King's "The Drum Major Instinct" sermon.

No minute-long commercial can capture the message of the more than 38-minute-long speech. Yes — that sermon touched on the importance of serving others; it also contained a sharp rebuke of materialism. To add a bit of irony to its use here, the speech also includes an entire section about the dangers of advertising and capitalism — specifically mentioning auto companies. Yikes!

"Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff. That's the way the advertisers do it.
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But very seriously, it goes through life; the drum major instinct is real. And you know what else it causes to happen? It often causes us to live above our means. It's nothing but the drum major instinct. Do you ever see people buy cars that they can't even begin to buy in terms of their income? You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford. But it feeds a repressed ego."

The sermon's core message is that we all have an instinct within us to be the "drum major" of our lives, to lead the parade. That instinct, left unchecked, can drive people to simply marinate in their own ego and seek attention without actually giving much back. King's message urges us to recognize that instinct, harness it for the power of good, and to allow ourselves to let go of materialism and our need to feel superior over others. In short, it's everything a car commercial is not.

Part of what makes "The Drum Major Instinct" one of King's most important works has to do how close it came to his death, just two months after the speech.

He described what he'd like his funeral to look like and how he'd like others to remember him. He asked that rather than draw attention to the many awards he earned during his lifetime that we focus on the message that he helped spread.

50 years after his death, it's a shame that so much of his work has become so sanitized that his message has been defanged and made palatable for members of society content with the status quo and whose knowledge of his fight started and ended with the "I Have a Dream" speech. There's so, so much more than that.

King in 1964. Photo by Keystone/Getty Images.

"Tell them not to mention that I have a Nobel Peace Prize — that isn’t important," he asked his audience to remind future eulogists. "Tell them not to mention that I have three or four hundred other awards — that’s not important. Tell them not to mention where I went to school."

He continued:

"I'd like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others. I'd like for somebody to say that day that Martin Luther King Jr. tried to love somebody. I want you to say that day that I tried to be right on the war question. I want you to be able to say that day that I did try to feed the hungry.  And I want you to be able to say that day that I did try in my life to clothe those who were naked. I want you to say on that day that I did try in my life to visit those who were in prison. I want you to say that I tried to love and serve humanity.

Yes, if you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter. I won't have any money to leave behind. I won't have the fine and luxurious things of life to leave behind. But I just want to leave a committed life behind. And that's all I want to say."

Using "The Drum Major Instinct" might have been a big mistake for Ram, but it's a good reminder for the rest of us to actually listen to the words King preached.

You can listen to a recording of King's "The Drum Major Instinct" sermon here and read the transcript here.

Five days after Americans celebrate and honor Martin Luther King Jr., Donald Trump will be inaugurated as our 45th president.

It's been nearly 50 years since King was assassinated for his role as a leader in the fight for civil rights and racial equality. As we enter this new era — one in which, for many, it feels like King's dream of America is far out of reach — it's more important than ever to reflect on what King truly stood for.

Here are 27 quotes from the man himself that show us his actual ideal vision of America — and how far we still have to go before we get there.


Martin Luther King Jr. during the March on Washington, D.C. Photo by AFP/Getty Images.

1. King reminded us to stand up and speak out against the injustices we see in our world.

"To accept passively an unjust system is to cooperate with that system; thereby the oppressed become as evil as the oppressor," King wrote in his essay "Three Ways of Meeting Oppression."

"Noncooperation with evil is as much a moral obligation as is cooperation with good. ... To accept injustice or segregation passively is to say to the oppressor that his actions are morally right."

2. It's better to be frustrated with an unjust world than to just accept it.

In his sermon at Temple Israel of Hollywood, King said, "There are some things in our nation to which I’m proud to be maladjusted, to which I call upon all men of goodwill to be maladjusted until the good society is realized. ... I never intend to adjust myself to segregation and discrimination. I never intend to become adjusted to religious bigotry. I never intend to adjust myself to economic conditions that will take necessities from the many to give luxuries to the few. I never intend to adjust myself to the madness of militarism and the self-defeating effects of physical violence."

3. Just because something is legal, that doesn't make it right, and not everything that is illegal is wrong.

"One has not only a legal but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws," King said in "Letter From a Birmingham Jail."

4. How do you tell the difference between right and wrong? It's easy.

King explained this simply, again in "Letter From a Birmingham Jail": "Any law that uplifts the human personality is just. Any law that degrades human personality is unjust."

He expanded on this idea in his "Rediscovering Lost Values" sermon: "Some things are right and some things are wrong. Eternally so, absolutely so. It's wrong to hate. It always has been wrong, and it always will be wrong. It's wrong in America, it's wrong in Germany, it's wrong in Russia, it's wrong in China. It was wrong in 2000 B.C., and it's wrong in 1954 A.D. It always has been wrong, and it always will be wrong."

5. Everyone deserves access to health care.

"Of all the forms of inequality, injustice in health care is the most shocking and inhumane," King said at the Second National Convention of the Medical Committee for Human Rights in 1966.

6. Everyone also deserves to earn a living wage, have a safe work environment, and not be exploited by their bosses.

"The labor movement did not diminish the strength of the nation but enlarged it," King said in a 1961 address to the AFL-CIO, "by raising the living standards of millions, labor miraculously created a market for industry and lifted the whole nation to undreamed-of levels of production. Those who attack labor forget these simple truths, but history remembers them."

7. King believed every person has a right to food and shelter.

"Why should there be hunger and privation in any land, in any city, at any table when man has the resources and the scientific know-how to provide all mankind with the basic necessities of life?" King said in his 1964 Nobel lecture, "The Quest for Peace and Justice."

8. King wanted people to know there are fair ways to distribute wealth within the framework of democracy.

"You can use your powerful economic resources to wipe poverty from the face of the Earth," King said in "Paul's Letter to American Christians."

"God never intended for one group of people to live in superfluous inordinate wealth while others live in abject deadening poverty. God intends for all of his children to have the basic necessities of life, and He has left in this universe 'enough and to spare' for that purpose. So I call upon you to bridge the gulf between abject poverty and superfluous wealth."

9. Money is not a measurement of virtue, righteousness, or meaning.

"I am afraid that many among you are more concerned about making a living than making a life," King also said in "Paul's Letter to American Christians."

10. People have a right to vote. Period.

"All types of conniving methods are still being used to prevent Negroes from becoming registered voters. The denial of this sacred right is a tragic betrayal of the highest mandates of our democratic tradition," King said in his "Give Us the Ballot" speechand it's still true.

"... Give us the ballot, and we will no longer have to worry the federal government about our basic rights."

11. From employment to marriage to education to health care and beyond, civil and social rights matter for all people.

"If America is to remain a first-class nation, it cannot have second-class citizens," King preached in "The Rising Tide of Racial Consciousness."

12. We can't pass laws to make people get along with or accept people, but we can and should pass laws to protect the oppressed from harm.

(Lookin' at you, HB2 and First Amendment Defense Act.)

"It may be true that morality can't be legislated, but behavior can be regulated. It may be that the law cannot make a man love me, but it can restrain him from lynching me, and I think that’s pretty important also,"King said in a 1966 speech at Southern Methodist University.

13. The most morally bankrupt people are the ones concerned more about getting caught than about doing something wrong in the first place.

"In a sense, we are no longer concerned about the Ten Commandments. ... Everybody is busy, as I have said so often, trying to obey the eleventh commandment: 'Thou shalt not get caught,'" King said in "Keep Moving From This Mountain."

14. King understood the U.S. is not a Christian nation.

Yes, he was a minister, but King was also a firm believer in separation of church and state.

"I endorse it [the Supreme Court's decision to outlaw prayer in school]," King explained in a 1965 interview with Playboy. "I think it was correct. Contrary to what many have said, it sought to outlaw neither prayer nor belief in God. In a pluralistic society such as ours, who is to determine what prayer shall be spoken and by whom? Legally, constitutionally or otherwise, the state certainly has no such right."

15. King also wanted people to know religion is no excuse for scientific ignorance.

"Science investigates; religion interprets. Science gives man knowledge which is power; religion gives man wisdom which is control. Science deals mainly with facts; religion deals mainly with values. The two are not rivals. They are complementary," he wrote in his book "Strength to Love."

"Science keeps religion from sinking into the valley of crippling irrationalism and paralyzing obscurantism. Religion prevents science from falling into the marsh of obsolete materialism and moral nihilism."

16. King was pro-choice and valued the many good things Planned Parenthood contributes to the world.

"Family planning, to relate population to world resources, is possible, practical, and necessary," he said in his acceptance speech for the Margaret Sanger Award from Planned Parenthood.

17. King spoke passionately about our economic struggles being largely the same, regardless of skin color.

"All too often when there is mass unemployment in the black community, it's referred to as a social problem, and when there is mass unemployment in the white community, it's referred to as a depression. But there is no basic difference," he said in his "Other America" speech from 1968.

"Most of the poverty stricken people of America," he said later in the speech, "are persons who are working every day, and they end up getting part-time wages for full-time work. ... This has caused a great deal of bitterness. It has caused a great deal of agony. It has caused ache and anguish. It has caused great despair, and we have seen the angered expressions of this despair and this bitterness in the violent rebellions that have taken place in cities all over our country."

18. This is why King believed that white laborers and black civil rights activists should work together toward their shared goals.

"Our needs are identical with labor's needs: decent wages, fair working conditions, livable housing, old-age security, health, and welfare measures, conditions in which families can grow, have education for their children and respect in the community," he said in a speech to the AFL-CIO.

19. Protests and riots aren't a problem. They're symptoms of bigger, systemic issues.

"A riot is the language of the unheard," King said in "The Other America." "And what is it America has failed to hear? It has failed to hear that the plight of the Negro poor has worsened over the last twelve or fifteen years. It has failed to hear that the promises of freedom and justice have not been met. And it has failed to hear that large segments of white society are more concerned about tranquility and the status quo than about justice and humanity."

20. There's never a correct "time" or "way" to achieve justice and change.

"I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation," King said in "Letter From a Birmingham Jail." "For years now I have heard the word 'wait!' It rings in the ear of every Negro with piercing familiarity. This 'wait' has almost always meant 'never.' We must come to see, with one of our distinguished jurists, that 'justice too long delayed is justice denied.'"

21. Michelle Obama may have perfected the catchphrase "When they go low, we go high," but it was central to King's beliefs as well.

"We must not seek to defeat or humiliate the enemy but to win his friendship and understanding," he said in "Loving Your Enemies," urging us all to resist our natural instincts toward pettiness and spite. "At times we are able to humiliate our worst enemy. Inevitably, his weak moments come and we are able to thrust in his side the spear of defeat. But this we must not do. Every word and deed must contribute to an understanding with the enemy and release those vast reservoirs of goodwill which have been blocked by impenetrable walls of hate."

22. Everyone deserves empathy and compassion.

From "Beyond Vietnam: A Time to Break the Silence":

23. Although he was committed to nonviolence, King also made it clear: You cannot be moderate in the face of oppression and hate.

"The question is not whether we will be extremists, but what kind of extremists we will be," King said in "Letter From a Birmingham Jail." "Will we be extremists for hate or for love? Will we be extremists for the preservation of injustice or for the extension of justice?"

24. King warned of the dangers of giving power to thin-skinned egomaniacs, too.

"The individual who is self-centered, the individual who is egocentric ends up being very sensitive, a very touchy person," King said in "Conquering Self-Centeredness." "And that is one of the tragic effects of a self-centered attitude, that it leads to a very sensitive and touchy response toward the universe. These are the people you have to handle with kid gloves because they are touchy, they are sensitive. And they are sensitive because they are self-centered. They are too absorbed in self and anything gets them off, anything makes them angry."

25. The U.S. president should be held to a higher standard of diplomacy, humility, and temperament.

As he said in his Emancipation Proclamation Centennial Address, "No president can be great, or even fit for office, if he attempts to accommodate to injustice to maintain his political balance."

26. A society is built up by people working together.

"No matter where you stand, no matter how much popularity you have, no matter how much education you have, no matter how much money you have, you have it because in this universe helped you to get it," King said in his speech about self-centeredness.

"And when you see that, you can't be arrogant, you can't be supercilious. You discover that you have your position because of the events of history and because of individuals in the background making it possible for you to stand there."

27. "All we say to America is, 'Be true to what you said on paper.'"

As King said in "I’ve Been to the Mountaintop":

It's more important than ever that we honor King's legacy.

Maybe if we start to hold ourselves to that higher standard he believed in, we can finally turn his dreams into reality and make a better America for everyone.