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Justice

Nearly 60 years later, VR experience shows us how we can all be part of MLK’s dream.

Source: Library of Congress

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Dr. Martin Luther King, Jr. is known for many things—but perhaps his greatest legacy is sparking an unshakable hope that someday, change will come.

Just two months before his assassination in 1968, Dr. King spoke to a crowd in Washington, D.C. and famously said, “We must accept finite disappointment, but never lose infinite hope.” Spreading (and keeping!) that hope is exactly what Meta aims to accomplish with their latest VR for Good project, MLK: Now is the Time, a 20-minute documentary VR experience featuring the use of hand gesture-based tracking technology.

Developed by TIME/TIME Studios and Flight School Studio for Meta Quest, MLK: Now is the Time drops you into a thoroughly modern interpretation of the March on Washington. Viewers hear first-person stories and can interact with key moments in history, showing them what it means to be an activist. Limbert Fabian, the director of the project, felt inspired to develop something fresh and different that would catch the attention of a new generation. As a parent, he knows what mediums are most likely to engage young people.

“I wanted the audience to walk away feeling that Dr. King's words are relevant today. Perhaps even motivate them to engage in activism at a local level,” said Fabian. “I imagined that one day a high-school social studies class somewhere is going to be diving into that time in our nation's history and our project would be a tool that we can offer them to dive in deeper to look at not the day but the ideas that fueled that gathering, and how the words were meant to push into a future for the country.”

TIME Studios worked closely with the King estate to maintain the integrity and accuracy of the original moment. Audio from the “I Have A Dream” speech is layered throughout, culminating in an encounter with Dr. King and a call to continued action around his vision of one day living in a nation where people are no longer judged by the color of their skin, but by their character.

Because the rules for VR technology are still being written, this project is on the cutting edge of merging the past—in the form of archival footage—and the present. There is a sense of intimacy in the VR world; it’s a space where a person can “drop in” and feel as if they are somewhere else, immersed in a world of activism. But even more importantly, the creators want to inspire a sense of hope, just like Dr. King did every time he spoke.

Some of the key, impactful moments in the film include a simulation of getting pulled over by police, as a person of color. Many people may not regard the police as a threat, but in this VR experience, getting pulled over feels authentic for the user. Their heartbeat may heighten. Their palms may get sweaty. That’s something that will stick with viewers and give them something to think about.

Another aspect, Fabian says, is the ability for people to use their hands to add to the immersion experience. “It’s seamless,” said Fabian. “The act of raising a fist holds weight in a lot of different ways: empathy, defiance, an act of contribution…it’s a gesture that’s easily recognizable. I don’t have to say anything and you instantly know.” This engagement is what makes the experience so unique.

“I want people to leave this experience with a renewed spark of hope. What type of hope that is is not for me to decide. However, for so many, King represented a hope for our nation, and I want people to remember that the legacy of hope did not die when he did,” said Andrina Smith, the writer for the project.

Even though it’s been nearly sixty years since Dr. Martin Luther King delivered his iconic "I Have a Dream" speech, it’s as relevant today as it was when he first uttered those words. Racial inequities and injustices persist; the work is far from over. And this, my friends, is why hope is such an important piece of the puzzle.

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Family

Ruby Bridges' mother passes at age 86. As a mom, I am in awe of her strength and courage.

Ruby Bridges/Instagram

Lucille Bridges has passed away at the age of 86.

Lucille Bridges was the mother of Ruby Bridges, the first Black child to go to school in the newly integrated school system in Louisiana in 1960. At six years old, little Ruby Bridges had to be accompanied by a team of U.S. marshals and walk through crowds of angry white adults screaming racist hate at her just to go to school. She learned in a classroom with a kind teacher, but with zero other students because none of the white parents of the white kids would allow them to go to class with her.

The more you read of Ruby Bridges' story, the more mind-blowingly awful it becomes. The viciousness of people's hatred was palpable. The videos of the rabid mobs of outright racists yelling at a first grader are heartbreaking. The fact Ruby Bridges says the only time she felt scared was when a woman showed her a black baby doll in a coffin is both disturbing and at testament to Ruby's innate courage.

I grew up hearing Ruby Bridges' story and looking at the experience through her eyes. It's hard to imagine how resilient she had to be. Seeing racist hatred through the eyes of a first grader is awful enough.

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But seeing Ruby Bridges' experience through Lucille Bridges' eyes makes it so much worse.

Until you're a parent, you don't truly understand how much pain you experience on your children's behalf. As a parent, you feel what your children feel. Their joy is your joy. Their pain is your pain. When my own kids are suffering, I suffer right along with them. It just comes with the territory.

But you also have an instinct to protect your children from harm. You know they have to go through difficulties to grow, but you still try to protect the from genuine danger.

So to imagine what it must have been like for Lucille Bridges to walk her little girl through the screaming racists hoards is unfathomable. The fear and frustration she must have felt for her child, as well as for herself. The anger she must have swallowed. The pride and dignity she had to pull forth and put on display. The sheer, unrelenting exhaustion of it all.

Then add to that the wondering if she and her husband were doing right by Ruby. We all worry about the decisions we make for our children. In hindsight it's easy to see the Bridges' courage and conviction as vital threads in the now iconic civil rights movement, but in the moment it had to have been a grueling decision. Ruby's father had reservations about it—it was Lucille who insisted that Ruby get the opportunity for equal education—and not just for her, but for all Black children. She knew the importance of what they were doing. And not only was she willing to do it, but she was able to instill into Ruby the character qualities she needed to be able to withstand it all.

My Story: Mrs. Lucille Bridges (The Power of Children)www.youtube.com

Ruby Bridges shared a short tribute to her mother in her announcement of her passing on Instagram. She wrote, "Today our country lost a hero. Brave, progressive, a champion for change. She helped alter the course of so many lives by setting me out on my path as a six year old little girl. Our nation lost a Mother of the Civil Rights Movement today. And I lost my mom. I love you and am grateful for you. May you Rest In Peace."

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Rest in peace and power, Mrs. Bridges. Thank you for your leonine heart that pushed us forward as a nation and served as an example of strength and bravery to us all.

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Before you share an MLK quote, understand that you're quoting a proud political radical

Photo by Ricardo Gomez Angel on Unsplash

Every year around Martin Luther King, Jr. Day, social media feeds get flooded with memes bearing Dr. King's face and words—snapshots of the man with a snippet of his message, wrapped neatly in a square package, easily digested by the masses.

We get bombarded by the "not by the color of their skin, but by the content of their character" quote we all know and love. We get hit with "darkness cannot drive out darkness" memes that keep us feeling cozy in our comfort zones. We see "I have decided to stick with love. Hate is too great a burden to bear," over and over, and nod our heads in placid agreement. People of all stripes share MLK quotes that give us all the warm fuzzies, and we think, "Wow, what an amazing, peaceful, universally beloved man."

Credit Unknown

But there are two big problems with such memes.

1) Sharing one or two sentences drastically dilutes Dr. King's legacy, turning his core message into a socially neutral, politically palatable, let's-all-hold-hands-and-skip-together philosophy—one that challenges no one and betrays the radical reality of his work.

2) Such a whitewashing of King's message enables people to share his words in a way that actually upholds or overlooks the very injustices he was trying to fight.

RELATED: Steve Bannon claimed MLK would be proud of Trump. King's daughter shut him down.

For example, I've seen people say that people should be "judged not by the color of their skin but by the content of their character" as an argument against Affirmative Action-type programs. I've seen people say "hate cannot drive out hate" while mischaracterizing a calling out of racial injustice as hatred. I've seen people quote King's "I have a dream" speech while asserting that talking about racism just perpetuates racism—an assertion King simply didn't abide.

People frequently twist King's words to fit their worldview, and in doing so, dishonor the man and his fight for true justice. The radical nature of his message seems to have been watered down into what people think he was—a gentle leader who advocated a non-violent approach to fighting for equality—instead of what he actually was—a passionate disrupter who constantly pushed boundaries and pulled no punches when calling out injustices of all kinds. Many Americans today would undoubtedly call him a "race-baiter" at best, and an "extremist thug" at worst.

We mustn't forget that King was considered a radical and a criminal, by both the U.S. government and much of mainstream America, during his lifetime. At the height of his activism, nearly two-thirds of Americans had an unfavorable opinion of King. And that disapproval didn't just come from the openly racist South. After being hit with a rock at a desegregation march in Chicago, King remarked, "I have seen many demonstrations in the South, but I have never seen anything so hostile and so hateful as I've seen here today."

King had strong words for those of us who think we're not racist. When I first read King's Letter from a Birmingham Jail—his response to a group of clergymen who agreed with his antiracism sentiments but criticized his "extreme" methods—I was blown away. I remember thinking that my education about Dr. King had been sorely lacking, that I'd never learned how much criticism he'd faced and how frequently he was considered an extremist by white moderates, and that I had no idea how he had directly challenged white Americans of goodwill. (In other words, people like me.)

The least we can do to honor King's life is to go beyond popular one-liners, take the time to read one of his most important works, and to meditate on the challenges he presented to us. You can read King's Letter from a Birmingham Jail in its entirety here, but I've included some excerpts below that highlight some of its main points.

For example, this passage explaining how peaceful activism doesn't mean avoiding tension and crisis:

"You may well ask: 'Why direct action? Why sit ins, marches and so forth? Isn't negotiation a better path?' You are quite right in calling for negotiation. Indeed, this is the very purpose of direct action. Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored. My citing the creation of tension as part of the work of the nonviolent resister may sound rather shocking. But I must confess that I am not afraid of the word 'tension.' I have earnestly opposed violent tension, but there is a type of constructive, nonviolent tension which is necessary for growth. Just as Socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half truths to the unfettered realm of creative analysis and objective appraisal, so must we see the need for nonviolent gadflies to create the kind of tension in society that will help men rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood. The purpose of our direct action program is to create a situation so crisis packed that it will inevitably open the door to negotiation."

RELATED: Ad execs probably should have read the full MLK speech before making that commercial.

Or this passage about the "timing" of taking action against injustice:

"We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word 'Wait!' It rings in the ear of every Negro with piercing familiarity. This 'Wait' has almost always meant 'Never.' We must come to see, with one of our distinguished jurists, that 'justice too long delayed is justice denied.'"

Many people who praise Dr. King would have called him a criminal if he were still alive today, as he advocated breaking unjust laws:

"One may well ask: 'How can you advocate breaking some laws and obeying others?' The answer lies in the fact that there are two types of laws: just and unjust. I would be the first to advocate obeying just laws. One has not only a legal but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws. I would agree with St. Augustine that 'an unjust law is no law at all.'"

He added that a just law can sometimes be applied unjustly, and that how one violates a law matters:

"Sometimes a law is just on its face and unjust in its application. For instance, I have been arrested on a charge of parading without a permit. Now, there is nothing wrong in having an ordinance which requires a permit for a parade. But such an ordinance becomes unjust when it is used to maintain segregation and to deny citizens the First-Amendment privilege of peaceful assembly and protest.

I hope you are able to see the distinction I am trying to point out. In no sense do I advocate evading or defying the law, as would the rabid segregationist. That would lead to anarchy. One who breaks an unjust law must do so openly, lovingly, and with a willingness to accept the penalty. I submit that an individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law."

In addition, he pointed out that some of history's most unjust acts were legal, while some of the most righteous acts were illegal:

"We should never forget that everything Adolf Hitler did in Germany was 'legal' and everything the Hungarian freedom fighters did in Hungary was 'illegal.' It was 'illegal' to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at the time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's antireligious laws."

One of the most important points King makes in this letter is how white moderates who put law and order over justice do as much, if not more, harm to the cause of justice as outright racists:

"I must confess that over the past few years I have been gravely disappointed with the white moderate. I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to 'order' than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: 'I agree with you in the goal you seek, but I cannot agree with your methods of direct action'; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a 'more convenient season.' Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.

I had hoped that the white moderate would understand that law and order exist for the purpose of establishing justice and that when they fail in this purpose they become the dangerously structured dams that block the flow of social progress. I had hoped that the white moderate would understand that the present tension in the South is a necessary phase of the transition from an obnoxious negative peace, in which the Negro passively accepted his unjust plight, to a substantive and positive peace, in which all men will respect the dignity and worth of human personality. Actually, we who engage in nonviolent direct action are not the creators of tension. We merely bring to the surface the hidden tension that is already alive. We bring it out in the open, where it can be seen and dealt with. Like a boil that can never be cured so long as it is covered up but must be opened with all its ugliness to the natural medicines of air and light, injustice must be exposed, with all the tension its exposure creates, to the light of human conscience and the air of national opinion before it can be cured."

How about this bit about "the appalling silence of the good people"?

"We will have to repent in this generation not merely for the hateful words and actions of the bad people but for the appalling silence of the good people. Human progress never rolls in on wheels of inevitability; it comes through the tireless efforts of men willing to be co workers with God, and without this hard work, time itself becomes an ally of the forces of social stagnation. We must use time creatively, in the knowledge that the time is always ripe to do right."

And finally, some words about law and order and the role of the police in "preventing violence":

"Before closing I feel impelled to mention one other point in your statement that has troubled me profoundly. You warmly commended the Birmingham police force for keeping 'order' and 'preventing violence.' I doubt that you would have so warmly commended the police force if you had seen its dogs sinking their teeth into unarmed, nonviolent Negroes. I doubt that you would so quickly commend the policemen if you were to observe their ugly and inhumane treatment of Negroes here in the city jail; if you were to watch them push and curse old Negro women and young Negro girls; if you were to see them slap and kick old Negro men and young boys; if you were to observe them, as they did on two occasions, refuse to give us food because we wanted to sing our grace together. I cannot join you in your praise of the Birmingham police department...

I wish you had commended the Negro sit inners and demonstrators of Birmingham for their sublime courage, their willingness to suffer and their amazing discipline in the midst of great provocation. One day the South will recognize its real heroes."

As King's daughter, Bernice, pointed out on his birthday, January 15, "The authentic, comprehensive King makes power uneasy & privilege unhinged." Such a description makes one wonder how Dr. King would be regarded today if he had lived and continued to directly call out the racial injustice that still exists in our society.

— (@)

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VR experience shows us how we can all be part of MLK’s dream - Upworthy ›

Steve Bannon said that Martin Luther King Jr. “would be proud” of Donald Trump. Umm, what?

In predictable, reality-bending fashion, Trump’s former strategist and adviser Steve Bannon made a bold claim about how King would feel about Trump’s performance thus far in his presidency. Speaking to BBC Newsnight’s Emily Maitlis, he said, “If you look at the policies of Donald Trump, anybody ... Martin Luther King would be proud of him, of what he’s done for the black and Hispanic community for jobs.”

— (@)

Maitlis clarified — somehow with a straight face — “You think Martin Luther King would be proud of Donald Trump as president?”

Bafflingly, Bannon charged straight ahead:

“You don’t think Martin Luther King would be proud? Look at the unemployment we had in the black community five years ago. You don’t think Martin Luther King would sit there and go ‘Yes, you’re putting young black men and women to work. There’s the lowest unemployment we’ve had in history. And wages are starting to rise among the working class. And you’ve finally stopped the illegal alien labor forces coming in and competing with them every day, and destroying the schools and destroying the healthcare.’ Absolutely.”

Mmm 'kay.

Before we get to what King’s daughter had to say about that, let’s quickly review those unemployment numbers.

Indeed, the black unemployment rate is the lowest it’s ever been. But that rate has been dropping steadily since the middle of Obama’s term as president. Bannon specifies the change in the rate from five years ago, but neglects to acknowledge that the vast majority of that drop happened under Obama.

Here's the government's own Bureau of Labor Statistics chart for black unemployment since 2008:

[rebelmouse-image 19533368 dam="1" original_size="600x300" caption="Black unemployment rate in the U.S. Graph via Bureau of Labor Statistics." expand=1]Black unemployment rate in the U.S. Graph via Bureau of Labor Statistics.

The same goes for Hispanic unemployment. Yes, it's the lowest it's been in 25 years, but it's also been steadily dropping since 2011:

[rebelmouse-image 19533369 dam="1" original_size="600x300" caption="Hispanic or Latino unemployment rate in the U.S. Graph via Bureau of Labor Statistics." expand=1]Hispanic or Latino unemployment rate in the U.S. Graph via Bureau of Labor Statistics.

Trump’s policies have not created some kind of dramatic turnaround in unemployment — the trend is simply continuing. There have been no miracles performed here, unless you consider riding on someone’s economic coattails a miracle.

Now, on to King's response.

Martin Luther King Jr.'s daughter Bernice shut Bannon down — real quick.

Bernice King, Martin Luther King Jr.'s youngest child, reacted to Bannon's interview, and let's just say she's not having it.

Bernice King shared this image on Twitter the morning after Bannon's interview. I imagine that's exactly the face she made when she saw it. Photo by Joe Raedle/Getty Images.

"#SteveBannon has dangerously and erroneously co-opted my father's name, work and words," King wrote on Twitter. "Bannon's assertion that my father, #MLK would be proud of Donald Trump wholly ignores Daddy's commitment to people of all races, nationalities, etc. being treated with dignity and respect."

She then explained how her "father's concerns were not sectional, but global."

[rebelmouse-image 19533371 dam="1" original_size="792x470" caption="Screenshot via Bernice King/Twitter." expand=1]Screenshot via Bernice King/Twitter.

Setting the record straight on what her fatheractuallywould and wouldn't do, King wrote, "Further, he would not refer to people as 'illegal aliens.' The term is degrading and does not reflect his belief that we are all a part of the human family." She added that he'd never pit one group against another.

[rebelmouse-image 19533372 dam="1" original_size="782x356" caption="Screenshot via Bernice King/Twitter." expand=1]Screenshot via Bernice King/Twitter.

But she wasn't done. She called Bannon's comments "empty calories," and explained how her father would be "extremely disturbed" by the current political climate that emboldens people to "easily express and demonstrate cruelty, predominantly toward people of color and immigrants."

[rebelmouse-image 19533373 dam="1" original_size="790x374" caption="Screenshot via Bernice King/Twitter." expand=1]Screenshot via Bernice King/Twitter.

King capped off her commentary with how her father would actually view those unemployment numbers:

[rebelmouse-image 19533374 dam="1" original_size="782x156" caption="Screenshot via Bernice King/Twitter." expand=1]Screenshot via Bernice King/Twitter.

Well, there you have it, Mr. Bannon.

People of all political stripes try to mold Martin Luther King Jr. to fit their agenda. It's a problem.

While usually more subtle and less blatantly ridiculous than Bannon's assertions, people often choose small pieces of King's message to suit their narrative. But such simplification dishonors the man and his accomplishments. At the core, King was a radical humanitarian. He championed not only the black American, but the poor person, the immigrant, and every human being experiencing oppression and injustice.

Thank goodness for Bernice King's perspective in the age of cherry-picking MLK quotes and whitewashing his legacy. We need to keep defending truth and shut down those who try to bend reality to justify prejudice and fear-mongering.

Lawyers' Committee

Lawyers' Committee for Civil Rights

He died earlier than he should have, but his life changed this nation, and the world, forever.

Preacher. Activist. Martyr. Liberator. Genius. Organizer. Humanitarian. Father. Husband. Human. Martin Luther King Jr. was all of those and then some.

Photo by Reg Lancaster/Daily Express/Hulton Archive/Getty Images.

The charismatic world-changer was assassinated at just 39 years old on April 4, 1968. Having survived a stabbing attack, death threats, time in prison, and brutal threats and unethical surveillance from the FBI, King died with a heart that was in the state of a 60-year-old's.

But it's not King's death that should be remembered. It's the incredible life he led and how he shaped civil rights, activism, and what it's like to be black in modern America.

On the night before King's death, he gave what would be his last speech in Memphis, Tennessee. Clearly worn by years of fighting injustice at one of the most racist and violent times in American history, King gave a resounding speech to a crowd of more than 2,500 people about the burdensome but necessary fight toward quality and justice for all. The last two minutes of the 40-minute speech are utterly incredible.

In his last speech, King makes it clear that the journey to equality is still long but worth it. Below are some of the most memorable quotes from that April night that we can apply today.

Photo by William Lovelace/Express/Getty Images.

1. "It means that we've got to stay together. We've got to stay together and maintain unity."

King spent his life preaching the benefit of working together instead of apart. He believed in the power of unity and peace in the face of injustice. King wanted black people to stick together and for humans to reach across the aisle to help one another.

2. "We aren't going to let any mace stop us. We are masters in our non-violent movement in disarming police forces; they don't know what to do."

Police brutality has been a disturbing issue that has plagued black communities for years. Using tactics, such as tear gas, hosing down women and children, and training dogs to attack black people in peaceful protests, the relationship between police and black people has long been fraught. One must only look to the Birmingham civil rights protest of 1963 or the 1965 march on Selma to find examples of brutal treatment from police.

Still, King believed we could live above that. Brutality, murders, and ignorance wouldn't stop freedom. Our society could do better.

3. "Maybe I could understand the denial of certain basic First Amendment privileges because they hadn't committed themselves to that over there. But somewhere I read of the freedom of assembly. Somewhere I read of the freedom of speech. Somewhere I read of the freedom of press. Somewhere I read that the greatness of America is the right to protest for right. ... We aren't going to let any injunction turn us around. We are going on."

At one point in American history, African-Americans counted as three-fifths of a person. In spite of a Constitution that declared freedom for all men, Founding Fathers who claimed to believe in freedom for all men, and a country that framed itself as a place where anyone could catch their dreams, black people were exempt and often attacked for attempting to do so for years. King wasn't going to accept this.

The Declaration of Independence states,"We hold these truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness." Martin Luther King Jr. believed this statement should apply to black people, and he fought for that into his last days.

Photo by Central Press/Getty Images.

4. "And when we have our march, you need to be there. If it means leaving work, if it means leaving school — be there. Be concerned about your brother. You may not be on strike. But either we go up together, or we go down together. Let us develop a kind of dangerous unselfishness."

King was many things, but one of his most prominent qualities was his giving nature and determination to fight for all. As such, his point about unselfishness, especially when it's inconvenient, is extremely indicative of his character and representative of how humanity can succeed today.

Activism isn't always clean, convenient, or comfortable. But it is necessary for true changes.

When we step into someone else's shoes or put someone's needs before our own, we create spaces that aren't just for us. We include and uplift everyone.

In the last few minutes of King's speech, it's almost as if King was aware of the inevitable death that awaited him.

"Like anybody, I would like to live a long life," King said. "Longevity has its place. But I'm not concerned about that now. I just want to do God's will. And He's allowed me to go up to the mountain. And I've looked over. And I've seen the promised land. I may not get there with you. But I want you to know tonight, that we, as a people, will get to the promised land!"

Photo by William Lovelace/Express/Getty Images.

King didn't promise that he'd never leave, but he did promise that the "promised land" — his version of "freedom" — was possible for all black people. But too often, King's words are misconstrued to only support peace and not radical protest (even if it made others uncomfortable) — an erasure of what he actually stood for.

We can better remember and honor King's life by listening to what he had to say, his support for radical societal changes that would create equality and freedom for black Americans.

While King himself may be gone, his work and ideology are pervasive in American life and activism today. As attacks mount against black people, Muslims, immigrant communities, and LGBTQ communities across the nation, King's dedication to peace, belief in a world that is fair to everyone, and unwavering support of being better together than we are apart is more relevant to the American dream than ever.

Martin Luther King Jr. was shot and killed on April 4, 1968. "I Have Been to the Mountaintop" was his final public speech. You can listen to the full speech below and read the transcript here.

To help protect free speech and the right to protest, find out how to become a member of the ACLU.

Ad execs probably should have read the full MLK speech before making that commercial.

Things got a little awkward during the Super Bowl when Ram Trucks aired an ad titled "Built to Serve," featuring the voice of the late Martin Luther King Jr.

The minute-long commercial was intended to highlight the importance of service, and for that, King's "The Drum Major's Instinct" sermon seemed to make for an appropriate backing track. Unfortunately for Ram, the clip came off as a standard truck ad, and it was roundly mocked on social media.

"If you want to be important — wonderful," King's voice can be heard over clips of a fisherman loading his daily catch, a teacher scribbling on a chalkboard, and a rancher looking wistfully to the horizon. "If you want to be recognized —wonderful. If you want to be great — wonderful. But recognize that he who is greatest among you shall be your servant. That's a new definition of greatness."

A Ram truck splashes through the rain as King's voice bellows:

"By giving that definition of greatness, it means that everybody can be great. You don't have to know about Plato and Aristotle to serve. You don't have to know the theory of relativity to serve. You don't have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace, a soul generated by love."

It was a little odd. Some labeled it disrespectful, and others called it hypocritical in light of the ongoing controversy over players kneeling in silent protest. Whatever Ram's intentions, these likely weren't the reactions the company was hoping for.

The King Center, founded by his widow, Coretta Scott King, issued a statement distancing itself and CEO Bernice King from the ad. The group responsible for giving Ram the OK is called Intellectual Properties Management, run by Dexter Scott King, King's son.

— (@)

If something good does come out of this ad, it'll be some increased familiarity with King's "The Drum Major Instinct" sermon.

No minute-long commercial can capture the message of the more than 38-minute-long speech. Yes — that sermon touched on the importance of serving others; it also contained a sharp rebuke of materialism. To add a bit of irony to its use here, the speech also includes an entire section about the dangers of advertising and capitalism — specifically mentioning auto companies. Yikes!

"Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff. That's the way the advertisers do it.
***
But very seriously, it goes through life; the drum major instinct is real. And you know what else it causes to happen? It often causes us to live above our means. It's nothing but the drum major instinct. Do you ever see people buy cars that they can't even begin to buy in terms of their income? You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford. But it feeds a repressed ego."

The sermon's core message is that we all have an instinct within us to be the "drum major" of our lives, to lead the parade. That instinct, left unchecked, can drive people to simply marinate in their own ego and seek attention without actually giving much back. King's message urges us to recognize that instinct, harness it for the power of good, and to allow ourselves to let go of materialism and our need to feel superior over others. In short, it's everything a car commercial is not.

Part of what makes "The Drum Major Instinct" one of King's most important works has to do how close it came to his death, just two months after the speech.

He described what he'd like his funeral to look like and how he'd like others to remember him. He asked that rather than draw attention to the many awards he earned during his lifetime that we focus on the message that he helped spread.

50 years after his death, it's a shame that so much of his work has become so sanitized that his message has been defanged and made palatable for members of society content with the status quo and whose knowledge of his fight started and ended with the "I Have a Dream" speech. There's so, so much more than that.

King in 1964. Photo by Keystone/Getty Images.

"Tell them not to mention that I have a Nobel Peace Prize — that isn’t important," he asked his audience to remind future eulogists. "Tell them not to mention that I have three or four hundred other awards — that’s not important. Tell them not to mention where I went to school."

He continued:

"I'd like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others. I'd like for somebody to say that day that Martin Luther King Jr. tried to love somebody. I want you to say that day that I tried to be right on the war question. I want you to be able to say that day that I did try to feed the hungry. And I want you to be able to say that day that I did try in my life to clothe those who were naked. I want you to say on that day that I did try in my life to visit those who were in prison. I want you to say that I tried to love and serve humanity.

Yes, if you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter. I won't have any money to leave behind. I won't have the fine and luxurious things of life to leave behind. But I just want to leave a committed life behind. And that's all I want to say."

Using "The Drum Major Instinct" might have been a big mistake for Ram, but it's a good reminder for the rest of us to actually listen to the words King preached.

You can listen to a recording of King's "The Drum Major Instinct" sermon here and read the transcript here.

Five days after Americans celebrate and honor Martin Luther King Jr., Donald Trump will be inaugurated as our 45th president.

It's been nearly 50 years since King was assassinated for his role as a leader in the fight for civil rights and racial equality. As we enter this new era — one in which, for many, it feels like King's dream of America is far out of reach — it's more important than ever to reflect on what King truly stood for.

Here are 27 quotes from the man himself that show us his actual ideal vision of America — and how far we still have to go before we get there.

Martin Luther King Jr. during the March on Washington, D.C. Photo by AFP/Getty Images.

1. King reminded us to stand up and speak out against the injustices we see in our world.

"To accept passively an unjust system is to cooperate with that system; thereby the oppressed become as evil as the oppressor," King wrote in his essay "Three Ways of Meeting Oppression."

"Noncooperation with evil is as much a moral obligation as is cooperation with good. ... To accept injustice or segregation passively is to say to the oppressor that his actions are morally right."

2. It's better to be frustrated with an unjust world than to just accept it.

In his sermon at Temple Israel of Hollywood, King said, "There are some things in our nation to which I’m proud to be maladjusted, to which I call upon all men of goodwill to be maladjusted until the good society is realized. ... I never intend to adjust myself to segregation and discrimination. I never intend to become adjusted to religious bigotry. I never intend to adjust myself to economic conditions that will take necessities from the many to give luxuries to the few. I never intend to adjust myself to the madness of militarism and the self-defeating effects of physical violence."

3. Just because something is legal, that doesn't make it right, and not everything that is illegal is wrong.

"One has not only a legal but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws," King said in "Letter From a Birmingham Jail."

4. How do you tell the difference between right and wrong? It's easy.

King explained this simply, again in "Letter From a Birmingham Jail": "Any law that uplifts the human personality is just. Any law that degrades human personality is unjust."

He expanded on this idea in his "Rediscovering Lost Values" sermon: "Some things are right and some things are wrong. Eternally so, absolutely so. It's wrong to hate. It always has been wrong, and it always will be wrong. It's wrong in America, it's wrong in Germany, it's wrong in Russia, it's wrong in China. It was wrong in 2000 B.C., and it's wrong in 1954 A.D. It always has been wrong, and it always will be wrong."

5. Everyone deserves access to health care.

"Of all the forms of inequality, injustice in health care is the most shocking and inhumane," King said at the Second National Convention of the Medical Committee for Human Rights in 1966.

6. Everyone also deserves to earn a living wage, have a safe work environment, and not be exploited by their bosses.

"The labor movement did not diminish the strength of the nation but enlarged it," King said in a 1961 address to the AFL-CIO, "by raising the living standards of millions, labor miraculously created a market for industry and lifted the whole nation to undreamed-of levels of production. Those who attack labor forget these simple truths, but history remembers them."

7. King believed every person has a right to food and shelter.

"Why should there be hunger and privation in any land, in any city, at any table when man has the resources and the scientific know-how to provide all mankind with the basic necessities of life?" King said in his 1964 Nobel lecture, "The Quest for Peace and Justice."

8. King wanted people to know there are fair ways to distribute wealth within the framework of democracy.

"You can use your powerful economic resources to wipe poverty from the face of the Earth," King said in "Paul's Letter to American Christians."

"God never intended for one group of people to live in superfluous inordinate wealth while others live in abject deadening poverty. God intends for all of his children to have the basic necessities of life, and He has left in this universe 'enough and to spare' for that purpose. So I call upon you to bridge the gulf between abject poverty and superfluous wealth."

9. Money is not a measurement of virtue, righteousness, or meaning.

"I am afraid that many among you are more concerned about making a living than making a life," King also said in "Paul's Letter to American Christians."

10. People have a right to vote. Period.

"All types of conniving methods are still being used to prevent Negroes from becoming registered voters. The denial of this sacred right is a tragic betrayal of the highest mandates of our democratic tradition," King said in his "Give Us the Ballot" speech — and it's still true.

"... Give us the ballot, and we will no longer have to worry the federal government about our basic rights."

11. From employment to marriage to education to health care and beyond, civil and social rights matter for all people.

"If America is to remain a first-class nation, it cannot have second-class citizens," King preached in "The Rising Tide of Racial Consciousness."

12. We can't pass laws to make people get along with or accept people, but we can and should pass laws to protect the oppressed from harm.

(Lookin' at you, HB2 and First Amendment Defense Act.)

"It may be true that morality can't be legislated, but behavior can be regulated. It may be that the law cannot make a man love me, but it can restrain him from lynching me, and I think that’s pretty important also,"King said in a 1966 speech at Southern Methodist University.

13. The most morally bankrupt people are the ones concerned more about getting caught than about doing something wrong in the first place.

"In a sense, we are no longer concerned about the Ten Commandments. ... Everybody is busy, as I have said so often, trying to obey the eleventh commandment: 'Thou shalt not get caught,'" King said in "Keep Moving From This Mountain."

14. King understood the U.S. is not a Christian nation.

Yes, he was a minister, but King was also a firm believer in separation of church and state.

"I endorse it [the Supreme Court's decision to outlaw prayer in school]," King explained in a 1965 interview with Playboy. "I think it was correct. Contrary to what many have said, it sought to outlaw neither prayer nor belief in God. In a pluralistic society such as ours, who is to determine what prayer shall be spoken and by whom? Legally, constitutionally or otherwise, the state certainly has no such right."

15. King also wanted people to know religion is no excuse for scientific ignorance.

"Science investigates; religion interprets. Science gives man knowledge which is power; religion gives man wisdom which is control. Science deals mainly with facts; religion deals mainly with values. The two are not rivals. They are complementary," he wrote in his book "Strength to Love."

"Science keeps religion from sinking into the valley of crippling irrationalism and paralyzing obscurantism. Religion prevents science from falling into the marsh of obsolete materialism and moral nihilism."

16. King was pro-choice and valued the many good things Planned Parenthood contributes to the world.

"Family planning, to relate population to world resources, is possible, practical, and necessary," he said in his acceptance speech for the Margaret Sanger Award from Planned Parenthood.

17. King spoke passionately about our economic struggles being largely the same, regardless of skin color.

"All too often when there is mass unemployment in the black community, it's referred to as a social problem, and when there is mass unemployment in the white community, it's referred to as a depression. But there is no basic difference," he said in his "Other America" speech from 1968.

"Most of the poverty stricken people of America," he said later in the speech, "are persons who are working every day, and they end up getting part-time wages for full-time work. ... This has caused a great deal of bitterness. It has caused a great deal of agony. It has caused ache and anguish. It has caused great despair, and we have seen the angered expressions of this despair and this bitterness in the violent rebellions that have taken place in cities all over our country."

18. This is why King believed that white laborers and black civil rights activists should work together toward their shared goals.

"Our needs are identical with labor's needs: decent wages, fair working conditions, livable housing, old-age security, health, and welfare measures, conditions in which families can grow, have education for their children and respect in the community," he said in a speech to the AFL-CIO.

19. Protests and riots aren't a problem. They're symptoms of bigger, systemic issues.

"A riot is the language of the unheard," King said in "The Other America." "And what is it America has failed to hear? It has failed to hear that the plight of the Negro poor has worsened over the last twelve or fifteen years. It has failed to hear that the promises of freedom and justice have not been met. And it has failed to hear that large segments of white society are more concerned about tranquility and the status quo than about justice and humanity."

20. There's never a correct "time" or "way" to achieve justice and change.

"I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation," King said in "Letter From a Birmingham Jail." "For years now I have heard the word 'wait!' It rings in the ear of every Negro with piercing familiarity. This 'wait' has almost always meant 'never.' We must come to see, with one of our distinguished jurists, that 'justice too long delayed is justice denied.'"

21. Michelle Obama may have perfected the catchphrase "When they go low, we go high," but it was central to King's beliefs as well.

"We must not seek to defeat or humiliate the enemy but to win his friendship and understanding," he said in "Loving Your Enemies," urging us all to resist our natural instincts toward pettiness and spite. "At times we are able to humiliate our worst enemy. Inevitably, his weak moments come and we are able to thrust in his side the spear of defeat. But this we must not do. Every word and deed must contribute to an understanding with the enemy and release those vast reservoirs of goodwill which have been blocked by impenetrable walls of hate."

22. Everyone deserves empathy and compassion.

From "Beyond Vietnam: A Time to Break the Silence":

23. Although he was committed to nonviolence, King also made it clear: You cannot be moderate in the face of oppression and hate.

"The question is not whether we will be extremists, but what kind of extremists we will be," King said in "Letter From a Birmingham Jail." "Will we be extremists for hate or for love? Will we be extremists for the preservation of injustice or for the extension of justice?"

24. King warned of the dangers of giving power to thin-skinned egomaniacs, too.

"The individual who is self-centered, the individual who is egocentric ends up being very sensitive, a very touchy person," King said in "Conquering Self-Centeredness." "And that is one of the tragic effects of a self-centered attitude, that it leads to a very sensitive and touchy response toward the universe. These are the people you have to handle with kid gloves because they are touchy, they are sensitive. And they are sensitive because they are self-centered. They are too absorbed in self and anything gets them off, anything makes them angry."

25. The U.S. president should be held to a higher standard of diplomacy, humility, and temperament.

As he said in his Emancipation Proclamation Centennial Address, "No president can be great, or even fit for office, if he attempts to accommodate to injustice to maintain his political balance."

26. A society is built up by people working together.

"No matter where you stand, no matter how much popularity you have, no matter how much education you have, no matter how much money you have, you have it because in this universe helped you to get it," King said in his speech about self-centeredness.

"And when you see that, you can't be arrogant, you can't be supercilious. You discover that you have your position because of the events of history and because of individuals in the background making it possible for you to stand there."

27. "All we say to America is, 'Be true to what you said on paper.'"

As King said in "I’ve Been to the Mountaintop":

It's more important than ever that we honor King's legacy.

Maybe if we start to hold ourselves to that higher standard he believed in, we can finally turn his dreams into reality and make a better America for everyone.

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