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1940s

Photo credit: Canva (left), Vintage Japan-esque/Flickr (right)

What makes people look so classy in photos from the past?

Do you ever see photos of people from the past and feel a tinge of regret that we've let clothing styles become so sloppy? Don't get me wrong, I'm an avid fan of my sweatpants and lounge sets, but there was something classy about the way people dressed in the first half of the 20th century, even when they were just hanging around casually. Why was that?

Derek Guy, who has made a name for himself as @dieworkwear, a guru of menswear on social media, has an explanation. While expectations of dress were certainly different in the past, there are other reasons why the way-back-when generation looked so good in their clothing. And it wasn't because people were thinner, Guy says. It actually boiled down to three things: "shape and drape" styles, specialized materials, and a greater tolerance for discomfort.

"Shape and drape" styles provided more structure

"The first point — 'shape and drape' — can be seen everywhere around us, not just in clothing," Guy writes. "Even in architecture, interior design, and furniture, things look more pleasing when they have distinctive and interesting shapes. Even without the presence of a tailored jacket, many outfits in the past looked great because they conferred distinctive shapes — a boxier shirt, fuller pants, short shorts, etc. Certain techniques, such as pleats, gave volume."

"Over the years, men have slowly molted their layers — first by shedding the tailored jacket, then the necktie, and in some cases, even the collared shirt. They have long ditched hats, which conferred another type of shape to an outfit," he writes.

"The rise of slim fit, low rise pants and technical polos that cling to the body means you end up getting an outfit that's barely even there. There's very little texture, detailing, or even a distinctive silhouette. May as well be wearing two smooth pieces of Saran Wrap."

Guy also explained how proportions come into play with how clothing looks. A t-shirt that's too long or pants that are too low distort the way an outfit looks to us.

"The ratio between the upper and lower halves of an outfit will depend on the intended aesthetic (and there are many aesthetics), but the "rule of thirds" is a good starting point," he shares.

Specialized fabrics allowed for better looks with more breathability

The materials our clothing is made from has changed a lot over the past century. The rise of polyesters, acrylics, and other fabrics have altered the fashion landscape more than we might realize.

"When you look at photos of well-dressed men in the past or even today, their trousers often drape well because they are cut from heavier wool fabrics," Guy writes. "Some can still be comfy bc of the open weave."

Natural fabrics like wool tend to drape better, and the nature of wool is such that it can be warming or cooling, depending on how it's woven. We might think a wool suit would be overly hot, but when created in a lighter weight with an open weave, it wouldn't be. As a result, people could layer clothing more readily, which gives outfits more distinctive shapes and textures.

People tolerated not being 100% comfortable 100% of the time

Let's face it. We've all gotten a little soft when it comes to clothing and comfort. Why wear a button-up shirt and pants when you can wear loose yoga pants and a buttery soft t-shirt? Why wear dress shoes when it's become perfectly acceptable to don sneakers with almost any outfit?

We've sacrificed style for comfort, and maybe there's nothing wrong with that. Regardless, "discomfort tolerance" is a legitimate answer to the question of why people dressed better back in the day—they were just accustomed to being a little uncomfortable. Their "loungewear" consisted of leather loafers instead of tennis shoes and wool slacks instead of fleece sweatpants. Now that we're addicted to comfy, it's hard to go back.

Of course, some people still dress a little nicer than the rest of us, and others simply don't care. But if you do want to look a little more put together, these three style principles might just help you get there faster.

You can follow Derek Guy on X and check out his website here for more like this.


Pop Culture

This 1940s guide on 'how to be pretty' for teen girls has some surprisingly modern suggestions

In a resurfaced video from the 1940s, Mary Stuyvesant, a Ponds beauty consultant, spoke to a group of high school girls about "how to be pretty."

1940s guide on "how to be pretty" is surprisingly modern.

Often, when we think of the 1940s and the messaging that was sent to women and girls back then, we tend to imagine lessons about how to get and keep a husband. But it turns out that all messaging wasn't the same and some girls were receiving a much more progressive message about their appearance.

In a resurfaced video from the 1940s, Mary Stuyvesant, a Ponds beauty consultant, spoke to a group of high school girls about "how to be pretty." Surprisingly, the advice is rather timeless and not at all focused on becoming the best wife and mother you can be, but on learning to care for yourself. Stuyvesant refers to your physical appearance as icing on a cake and that good icing tastes nice but the cake is the most important part.

She goes on to explain to the girls that who they are as people is the cake and that's the part that needs the most attention.


It turns out teen girls in the 40s were similar to teen girls today, but instead of snapping their friends or scrolling TikTok, they were writing letters and listening to the radio.

"Sleep comes next to cleanliness as a beauty base, and I mean sleep. Not just go to bed if that means sitting up writing letters or listening to music," Stuyvesant lectures. She continues, "I've seen lots of sparkling eyes and good complexions sacrificed to swing records at bedtime."

At the end of the video a girl questions the advice, not fully understanding how not focusing on their physical appearance will make them prettier.

"Sometimes I could shake you girls when you worry so much about being pretty or not being pretty, as though prettiness were a woman's only attraction," Stuyvesant replied.

Minus the shaking part, the sentiment behind Stuyvesant's words are still true today. Focusing on properly taking care of yourself and making healthy choices is likely one of the best recipes for confidence in other areas of your life.

Watch the full lesson below:

73 years ago, the Di Costanzo family hosted an epic New Year's Eve throw down at their restaurant on Mulberry Street in New York City.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.


The venue? Marconi's restaurant, in Little Italy, which the Di Costanzo family owned and operated.

There was drinking, eating, dancing, celebrating, ... and more drinking.

These incredible images — featured in Yale University's incredible archive of (largely rarely-seen) photos taken by New Deal photographers in the '30s and '40s — are a fascinating window into how New Year's was celebrated over seven decades ago, at least by one New York family.

The drink selection might have been a bit more limited, and rogue castanet dancers were probably a little more likely to show up back then, but otherwise — if the photos are to be believed — not much has changed.

1. Mrs. Di Costanzo helps her chef cut bread for the party.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Anyone else suddenly hungry?

2. Chef's got something going in the frying pan too...

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Is it lunchtime? Dinnertime? My goodness, just please say it's time to eat.

3. ...while simultaneously assembling two giant sausage-and-peppers subs.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

This guy is my hero.

4. Mr. and Mrs. Di Costanzo toast the new year at the bar.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Salute!

5. While the couple toast, the man sitting next to them is entranced by ... something off camera.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

"Hold on a sec. This play is really important for my fantasy team."

6. Even though there are a few customers in the restaurant, the family gathers around a big table in the back to celebrate.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Not with the family at the table is the Di Costanzo's son. Like many young men at the time — and many American men and women now — he was serving in the military and away from family, possibly overseas. There's a picture of him on the wall to the left, under the small American flag.

7. Another toast, this time with the whole gang!

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Once more, with feeling!

8. At the bar, the Di Costanzo daughters (presumably) discuss serious family matters.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

"Can you believe cousin Dot is 20 years old and still not married."
"Cousin Dot doesn't have to conform to the rigid patriarchal expectations society imposes on young women!"
"Yes she does. It's the '40s."
"Oh, good point."


9. But ultimately, even they just want to drink.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

In all of recorded history, there was never a family more serious about its toasting.

10. Oh, and there was dancing.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

This woman came in to grab some food and just decided to start dancing. She's absolutely crushing it with those castanets.

11. And more dancing!

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

The kid up front is clearly feeling some feelings.

12. Mama looks pleased at the end of the night

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

She just threw a hell of a party and she clearly knows it. She's earned every sip of that Chianti.

13. The next morning, children blow horns on top of a giant dirt pile on nearby Bleecker Street to ring in the new year.

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

Can we please get this in Times Square this year? I'm looking at you, CNN.

Happy 2016/1943!

Photo by Marjorie Collins/Farm Security Administration, Office of War Information.

If anyone has a line on where I can get one of those seven-decade-old hoagies, please let me know.

Seriously. Please.