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Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

Love Stories

Newlyweds land paid job living for free on gorgeous, uninhibited Irish island

They beat out 80,000 other applicants for the job of a lifetime.

Camille Rosenfeld; Alice Hayes

It's their dream of a lifetime.

What’s your dream job? President of the United States? A famous influencer with millions of followers and brand partnerships? A former NBA player who now cruises the airwaves with his besties, à la Charles Barkley? No? Well, what about this: Moving to a remote, uninhabited island in Ireland where there’s no running water, no hot showers, and no electricity? Sound enticing?

While that may not exactly sound like “heaven” to most folks, for newlywed couple Camille Rosenfeld (26) from Minnesota and James Hayes (37) from Tralee, Ireland, this version of the island life is exactly what they signed up for. From April 1 to September 30, the newlywed couple will become the caretakers of Great Blasket Island, a remote and uninhabited island off Ireland’s coast in the Atlantic Ocean.

stone homes near the ocean The beautiful, brutal Great Blasket IslandGreat Blasket Island

Once there, they’ll be trading modern conveniences for candlelight and the constant company of seagulls—an existence not terribly dissimilar from the one depicted in Robert Eggers’ 2019 movie, The Lighthouse—and the couple couldn’t be more delighted.

“Oh my gosh…it seems like such a dream come true,” Rosenfeld gushed to CBC Radio. “You wouldn't even think it would be a possibility. We feel really lucky that we were chosen.”

But make no mistake: this is not a vacation. Like Jack Torrance in The Shining, Rosenfeld and Hayes will become Great Blasket’s live-in caretakers, tasked with attending to the principal island of the Blaskets in County Kerry, Ireland. They will live in a small stone house on a windswept hill overlooking the gray, stormy seas at night. By day, they will run five holiday cottages and a coffee hatch for day-trippers visiting the island. “I genuinely think we will fall in with the rhythm of our new life and sense of freedom,” said Hayes, who has been to the island once before. “We won’t have the responsibilities of our jobs or day-to-day life, so it’s a chance to live a simpler life.”

“It looks like something from The Wizard of Oz

Located about a mile off the Dingle Peninsula in County Kerry, Great Basket Island— or in Irish, An Blascaod Mór—is a place of stunning natural beauty, where emerald hills glisten and below the cliffs lie sparkling turquoise waters. “It’s just so green, the greenest grass you’d ever see,” Rosenfeld said. “During a few weeks in the summer, there’s these beautiful purple flowers that bloom all across the fields. It looks like something from The Wizard of Oz.”

seals on beachHello, seals Start Travel

Once a flourishing fishing and farming outpost, Great Blasket Island was previously home to a tight-knit Irish community. For centuries, residents ate wildly caught fish and rabbits and harvested potatoes. In its heyday, the island nurtured a vibrant literary culture, with voices like Peig Sayers, Tomás Ó Criomhthain, and Muiris Ó Súilleabháin immortalizing the raw beauty and hardship of life there. However, by 1953, the island’s remaining inhabitants were forced to evacuate due to dwindling numbers and the lack of emergency services there during storms. Now, the island is a living museum of Gaelic heritage and a place where wildlife thrives.

While the island may not have many humans these days, Great Blasket Island is home to a great number of marine life: Gray seals (also known as “horseheads”) are the island’s star attraction, with their short flippers and hidden ears (gray seals lack ear flaps). During the late spring, thousands of gray seals come to Great Blasket to congregate, where they can be spotted among sharks, dolphins, whales, and seabirds. “We have no fears of anything around island life, not even the large number of seals that make their home on the beaches there,” the couple said. “We will deal with any issues as they come along.”

Landing the job

Billy O’Connor and his wife, Alice Hayes (no relation to James), who own the small collection of holiday cottages Camille and James will soon oversee, first advertised the live-in position in 2020. Initially, they were awash with over 80,000 applicants. Now, for their own sake, they’ve capped the number of applications to a mere 300. To deter hopefuls looking for a pleasant holiday, Billy and Alice try to stress the grueling nature of the job: “First, we try to put them off because if anything, it is quite romanticized,” says Alice. “But during the season, it can be quite intense for the caretakers. Most people, when they finish work, go home to their safe haven and relax. But I often say to people going out there that they won’t have that. You close the half-door where you were serving coffee, and you are home.”

Camille and James, on the other hand, are excited to trade a life in the fast lane for one that's much simpler. The two met in 2021 at the Burren College of Art, where Hayes was in residency as a visual artist, and Rosenfeld was studying abroad at the Rochester Institute of Technology, where she studied art and business. They’d actually applied for the caretaker position the year before, but the timing didn't work out because of their scheduled wedding.

couple, selfie by the waterMeet your new stewardsCamille Rosenfeld

When they reapplied the following year, Alice and Billy were ecstatic. "When we saw that Camille and James had applied again for the positions for this year, we were delighted as they are just so enthusiastic and committed to outdoor life," says Alice.

Stewardship: A growing interest in Europe

Besides being an excellent adventure for a newlywed couple, this hands-on approach to land stewardship is part of a growing trend in Europe. Land stewardship is increasingly being recognized as a practical and rewarding tool for nature and biodiversity conservation, often found at the intersection of environmental protection and sustainable economic practices. In the United Kingdom, for example, such land trusts play a significant role in managing protected areas and sites of natural importance. Ahead of their new jobs, Camille and James reflect on the part they’ll play in this larger context. "I think both Camille and I feel that we have been living our lives on aeroplanes travelling over and back to the US and out of suitcases with no set familiarity to our lives over the past three years and longer," James explains. Camille adds: "It will provide the time to take stock, immerse ourselves in island life and start the next chapter or new book of living our lives together in one place.”

Planet

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True

Our love for the ocean runs deep. Does yours? Enter here!

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Neil deGrasse Tyson pleasantly shocked by second-grader's question.

In March 2009, PBS sponsored an event at The Palladium in St. Petersburg, Florida, called “Cosmic Quandaries with Dr. Neil deGrasse Tyson.” The event featured a Q and A with the famed astrophysicist and science communicator. Over 800 people attended the event and had the chance to ask Dr. Tyson a big question.

The most memorable moment of the night was when a young boy named Clayton, a second grader, asked Dr. Tyson a question that was as high-minded as scientists could ask and also something that young kids would ask each other on the playground: “Will like a black hole be able to suck in another black hole?”

Clayton’s question was so great that it surprised Dr. Tyson. “Good question, it's not past your bedtime or anything?” he joked after being challenged by the young boy. “You're in second grade, and you're thinking about colliding black holes. You belong in like 12th grade, okay? Go tell your teacher I said put you in 12th grade.”

- YouTubeyoutu.be

What would happen if 2 black holes collide?

It just so happens that a student at Dr. Tyson’s college did his PhD thesis on colliding black holes so he could answer the question, much to young Clayton’s delight. As a tribute to Clayton’s great question, Dr. Tyson admitted that there was a lot about the thesis that he didn’t understand.

Dr. Tyson said that the collision of two black holes would create an extraordinary disturbance in the fabric of space and time because 2 black holes enter each other’s event horizon. The event horizon is the opening to the black hole, where the pull is so intense that nothing, not even gravity, can escape. So what happens when 2 event horizons start pulling on each other? It opens up the opportunity for time travel.

Once Dr. Tyson said “time travel,” Clayton’s eyes lit up and he knew he had asked a dynamite question.

neil degrasse tyson, astrophysics, black holesClayton asks Dr. Tyson a question.

“They've studied what effect that has on the passage of time, and it turns out there is a path you can take around two moving black holes that haven't quite collided yet where you can end up in the past of when you started that journey,” Dr. Tyson explained. “So it's backwards time travel — according to calculations from Einstein's general relativity — is enabled by the severely distorted fabric of space and time.”

However, even though the collision of black holes makes time travel possible, you probably wouldn’t survive anywhere near the cosmic event. “So beyond that, you really want to sort of watch that from a distance,” Dr. Tyson joked. Ultimately, after the collision both black holes will come together to create a new black hole that’s twice as large.

The video is a wonderful example of how, when kids are allowed to let their incredible imaginations run wild, they can come up with ideas that impress even the world’s most famous astrophysicist. In an appearance on the “Impact Theory” podcast, Dr. Tyson remarked that one of the most important things we can do as adults is encourage children to be the little scientists they are.

"Kids are sources of chaos and disorder. Get over that fact. Where does the disorder come from? It’s because they are experimenting with their environment. Everything is new to them, everything,” he said. “Your job is less to instill curiosity than to make sure you don’t squash what is already there.