New research shows how to fight misinformation.
The rise of misinformation on social media has been a monumental stress test for the world’s critical thinking skills. Misinformation has had a huge influence on elections, public health and the treatment of immigrants and refugees across the world.
Social media platforms have tried to combat false claims over the past few years by employing fact-checkers, but they haven’t been terribly effective because those who are most susceptible to misinformation don’t trust fact-checkers.
“The word fact-checking itself has become politicized,” Cambridge University professor Jon Roozenbeek said, according to the Associated Press. Further, studies show that when people have incorrect beliefs challenged by facts, it makes them cling to their false assumptions even harder.
These platforms have also attempted to remove posts containing misinformation that violates their terms of service, but this form of content moderation is often seen as insufficient and is often applied inconsistently.
How do we combat dangerous misinformation online if removing false claims or debunking them hasn’t been effective enough? A new study published in the journal Science Advances by a team of university researchers and Jigsaw, a division of Google, has found a relatively simple solution to the problem they call “pre-bunking.”
Pre-bunking is an easy way of inoculating people against misinformation by teaching them some basic critical thinking skills. The strategy is based on inoculation theory, a communication theory that suggests one can build resistance to persuasion by exposing people to arguments against their beliefs beforehand.
The researchers learned that pre-bunking was effective after conducting a study on nearly 30,000 participants on YouTube.
“Across seven high-powered preregistered studies including a field experiment on YouTube, with a total of nearly 30,000 participants, we find that watching short inoculation videos improves people’s ability to identify manipulation techniques commonly used in online misinformation, both in a laboratory setting and in a real-world environment where exposure to misinformation is common,” the recently published findings note.
The researchers uploaded videos into YouTube ad slots that discussed different types of manipulative communication used to spread false information such as ad hominem attacks, false dichotomies, scapegoating and incoherence.
Here’s an example of a video about false dichotomies.
Researchers found that after people watched the short videos, they were significantly better at distinguishing false information than they were before. The study was so successful that Jigsaw is looking to create a video about scapegoating and running it in Poland, the Czech Republic and Slovakia. These countries are all combating a significant amount of false information about Ukrainian refugees.
There’s an old saying, “If you give a man a fish, he’ll eat for a day. Teach that man to fish and he’ll eat forever.” Pre-bunking does something very similar. We can either play a game of whack-a-mole where social media platforms have to suss out misinformation on a minute-by-minute basis or we can improve the general public’s ability to distinguish misinformation and avoid it themselves.
Further, teaching people to make their own correct decisions about misinformation will be a lot more effective than pulling down content and employing fact-checks. These tactics only drive vulnerable, incredulous people toward misinformation.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.