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REI to close on Black Friday for its fifth year, takes 'Opt Outside' push one step further

REI to close on Black Friday for its fifth year, takes 'Opt Outside' push one step further

Since 2015, the outdoor gear giant REI has gone the opposite direction of most retailers on Black Friday. Instead of slashing prices and advertising sales on the biggest shopping day of the year, REI has closed its doors, shuttered its online sales, and encouraged would-be shoppers to go outside instead. Employees are still paid as if it were a work day.

For the past four years, the #OptOutside campaign has taken people from crowds and consumerism to the simple joys of nature. But this year, they're taking the idea one step further. Through more than 100 organized clean-up events, REI is asking people to "Opt to Act" for the environment.


RELATED: This short film brings together the beauty of the outdoors and power of paying it forward.

"Leading up to and on Black Friday, we're hosting events with different organization to clean parks, beaches and riverbanks nationwide," the company wrote on its website. "Let's leave the world better than we found it."

A short video shared on REI's Twitter page points out how our reliance on convenience and consumables that make life "easy," has resulted in the demise of the natural world. Images of garbage piles and rubbish washing ashore in the oceans serve as a reminder that our choices have environmental consequences. So it makes sense that a company dedicated to helping people explore the natural world would reject the mad dash to buy more stuff the day after giving thanks for what we have, and ask people to express gratitude for our planet through action instead.

The Opt to Act events Thanksgiving week are just the beginning. REI is offering a 52-week "action plan," with "weekly challenges to reduce your impact, get active and leave the world better than you found it." For example, in December, the challenges include using reusable bags, opting out of junk mail, and choosing sustainable alternatives to traditional wrapping paper. You can even download a printable version of the 52-week action plan or sign up for weekly calendar notifications.

RELATED: Patagonia's CEO is donating company's entire $10M Trump tax cut to fight climate change.

And REI itself is taking on its own action challenges. The company already sources 100 percent green energy for all of their operations, has been advancing toward a zero-waste goal for years, and abides by a high bar of product sustainability standards. But REI President and CEO Eric Artz says "it's not enough."

In a message to co-op members, Artz wrote:

"As we ask you to steward the outdoor places you love this Black Friday, we're also announcing a series of our own commitments. We're rethinking the future of retail and finding ways for every REI member to take part in the circular economy with more used and rental gear choices. We're tackling waste in our own operations and in communities across the country. And we're redoubling our efforts to eliminate unnecessary packaging in our industry. You can read more about these commitments here, and we'll share even more in the coming months about the ongoing ways we'll be stepping up the fight for life outdoors.

As a single company, our impact is limited, but as a community, we can drive change that powers meaningful action beyond our walls. As a co-op, we know that many people taking many small steps together can add up to big changes. Collective intention will drive collective impact.

Because when the next generation asks us what we did when the outdoors and the world needed us most, I want to be able to say, 'we did our best.'"

So great to see a company putting its money where it's mouth is. Ironically, forgoing the potential profits of Black Friday to create a movement for change and environmental action will probably push many people toward supporting REI with our dollars. Businesses can be profitable and responsible at the same time, and it would be great to see more of them follow REI's lead.

"Freddie Mercury" by kentarotakizawa is licensed under CC BY 2.0.

Fans are thrilled to hear Freddie Mercury's iconic voice once again.

Freddie Mercury had a voice and a stage presence unlike any other in rock music history. His unique talents helped propel the band Queen to the top of music charts and created a loyal fan base around the world.

Sadly, the world lost that voice when Mercury died of AIDS at age 45. For decades, most of us have assumed we'd heard all the music we were going to hear from him.

However, according to Yahoo! Entertainment, remaining Queen members Roger Taylor and Brian May announced this summer that they had found a never-released song they'd recorded with Mercury in 1988 as they were working on the album "The Miracle."

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Community

Hotel is giving away 10 all-expense-paid trips to help rebuild Patagonia hiking trail

Post your video entry by March 15 for a chance to do some good while exploring one of the world's most stunning ecosystems.

Las Torres Patagonia

Torres del Paine National Park

In the far southern reaches of South America, Patagonia beckons adventurers with its striking landscape. Rugged mountain peaks, deep valley vistas, pristine lakes, virgin forests, coastal cliffs and more combine to make this semi-arid land a paradise for nature lovers and photographers alike.

If you've ever seen a photo like this…

hiking trail next to a lake in patagoniaHiking trail at Torres del Paine National Park in PatagoniaLas Torres Patagonia

…and thought, "I have to go see that turquoise water for myself," now's your chance. Las Torres Patagonia is offering an all-expense-paid trip (including airfare) for 10 lucky winners to travel to Torres del Paine National Park in Chile and stay at the all-inclusive Las Torres Patagonia hotel for five days.

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We all know that Americans pay more for healthcare than every other country in the world. But how much more?

According an American expatriate who shared the story of his ER visit in a Taiwanese hospital, Americans are being taken to the cleaners when we go to the doctor. We live in a country that claims to be the greatest in the world, but where an emergency trip to the hospital can easily bankrupt someone.

Kevin Bozeat had that fact in mind when he fell ill while living in Taiwan and needed to go to the hospital. He didn't have insurance and he had no idea how much it was going to cost him. He shared the experience in a now-viral Facebook post he called "The Horrors of Socialized Medicine: A first hand experience."

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Lamb Chop and Mallory Lewis are creating nostalgia in Mellennials

"Lamb Chop's Play Along" taught a whole generation so many meaning for things. The little sock puppet taught kids things like manners, kindness and a really annoying song that doesn't have an ending. It'll probably be difficult to find a Millennial that doesn't know "The Song that Doesn't End" by Shari Lewis who voiced Lamb Chop.

The kids show aired from 1992 to 1997 on PBS, with Shari passing away just a year later. But turns out everyone's favorite squeaky voiced lamb wasn't done bringing people joy. Shari's daughter Mallory Lewis has taken up her mom's throne as Lamb Chops handler and the internet couldn't be more thrilled to see the duo.

Mallory has the same fiery red curly hair that her mom did and has brought Lamb Chop, Charley Horse and Hush Puppy back out to play. To the delight of Millennials, the sassy lamb is still just six years old and gets Mallory into some tricky situations when trying to explain things to the puppet.

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via Sitwithit / Instagram

Validation and Hope vs. Toxic Positivity

A Helpful Chart to Explain the Difference Between Support and 'Toxic Positivity" was originally published on The Mighty.

There's no denying that positivity can be powerful. I know when I'm struggling with anxiety and negative thoughts, if I can hold onto an ounce of hope — that I'll make it through, that I'm not defined by my thoughts, that I'm not as bad as my brain is making me out to be — I can cope a little better.

The positivity we hold within ourselves, when we can manage it, makes it a little easier to get by.

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Family

How 5 diabolical parents called their kids' bluff in hilarious ways

The next generation is in great, if diabolical, hands.

Photo by Phuong Tran on Unsplash



Recently, blogger Jen Hatmaker had a funny conversation with a friend about parenting:

"My girlfriend told me the greatest story. Apparently her 11-year-old also wanted to be a grown up this week and, in fact, not only did he treat his siblings like despised underlings, but when asked what he wanted, he said: 'I want the authority to be in charge of them and tell them what to do, because they deserve it!'


Well. My girlfriend and her husband are NOT AT ALL MESSING AROUND with parenting. Calmly, evenly, they granted his request to be a grown-up for a week by pulling him out of camp (the underlings still got to go, because they are 'such children') and sending him to work ALL DAY EVERY DAY with his dad. He has to get up early and shower and make breakfast for everyone. He has to kiss the underlings before he goes to work and tell them to have a great day and that he loves them. He has to work on a typing project during his office hours. He only gets to eat what his dad eats, because eating like a grown-up is not nearly as fun as eating like a kid.


Want to be an adult? Fine."

Photo via iStock.

Hatmaker's post went viral, with thousands of parents chiming in with their own stories of tough love, both giving and receiving.

The responses were hilarious, poignant, and a sign that the next generation is being parented by extremely capable, if not a little bit diabolical, hands.

Here are five of my favorite stories from the comments about parenting-gone-absolutely-right:

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