REI to close on Black Friday for its fifth year, takes 'Opt Outside' push one step further
REI

Since 2015, the outdoor gear giant REI has gone the opposite direction of most retailers on Black Friday. Instead of slashing prices and advertising sales on the biggest shopping day of the year, REI has closed its doors, shuttered its online sales, and encouraged would-be shoppers to go outside instead. Employees are still paid as if it were a work day.

For the past four years, the #OptOutside campaign has taken people from crowds and consumerism to the simple joys of nature. But this year, they're taking the idea one step further. Through more than 100 organized clean-up events, REI is asking people to "Opt to Act" for the environment.


RELATED: This short film brings together the beauty of the outdoors and power of paying it forward.

"Leading up to and on Black Friday, we're hosting events with different organization to clean parks, beaches and riverbanks nationwide," the company wrote on its website. "Let's leave the world better than we found it."

A short video shared on REI's Twitter page points out how our reliance on convenience and consumables that make life "easy," has resulted in the demise of the natural world. Images of garbage piles and rubbish washing ashore in the oceans serve as a reminder that our choices have environmental consequences. So it makes sense that a company dedicated to helping people explore the natural world would reject the mad dash to buy more stuff the day after giving thanks for what we have, and ask people to express gratitude for our planet through action instead.

The Opt to Act events Thanksgiving week are just the beginning. REI is offering a 52-week "action plan," with "weekly challenges to reduce your impact, get active and leave the world better than you found it." For example, in December, the challenges include using reusable bags, opting out of junk mail, and choosing sustainable alternatives to traditional wrapping paper. You can even download a printable version of the 52-week action plan or sign up for weekly calendar notifications.

RELATED: Patagonia's CEO is donating company's entire $10M Trump tax cut to fight climate change.

And REI itself is taking on its own action challenges. The company already sources 100 percent green energy for all of their operations, has been advancing toward a zero-waste goal for years, and abides by a high bar of product sustainability standards. But REI President and CEO Eric Artz says "it's not enough."

In a message to co-op members, Artz wrote:

"As we ask you to steward the outdoor places you love this Black Friday, we're also announcing a series of our own commitments. We're rethinking the future of retail and finding ways for every REI member to take part in the circular economy with more used and rental gear choices. We're tackling waste in our own operations and in communities across the country. And we're redoubling our efforts to eliminate unnecessary packaging in our industry. You can read more about these commitments here, and we'll share even more in the coming months about the ongoing ways we'll be stepping up the fight for life outdoors.

As a single company, our impact is limited, but as a community, we can drive change that powers meaningful action beyond our walls. As a co-op, we know that many people taking many small steps together can add up to big changes. Collective intention will drive collective impact.

Because when the next generation asks us what we did when the outdoors and the world needed us most, I want to be able to say, 'we did our best.'"

So great to see a company putting its money where it's mouth is. Ironically, forgoing the potential profits of Black Friday to create a movement for change and environmental action will probably push many people toward supporting REI with our dollars. Businesses can be profitable and responsible at the same time, and it would be great to see more of them follow REI's lead.

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We're redefining what normal means in these uncertain times, and although this is different for all of us, love continues to transform us for the better.

Love is what united Marie-Claire and David Archbold, who met while taking a photography class. "We went into the darkroom to see what developed," they joke—and after a decade of marriage, they know firsthand the deep commitment and connection romantic love requires.

All photos courtesy of Marie-Claire and David Archbold

However, their relationship became even sweeter when they adopted James: a little boy with a huge heart.

In the United States alone, there are roughly 122,000 children awaiting adoption according to the latest report from the U.S Department of Health and Human Services. While the goal is always for a child to be parented by and stay with their biological family, that is not always a possibility. This is where adoption offers hope—not only does it create new families, it gives birth parents an avenue through which to see their child flourish when they are not able to parent. For the right families, it's a beautiful thing.

The Archbolds knew early on that adoption was an option for them. David has three daughters from a previous marriage, but knowing their family was not yet complete, the couple embarked on a two-year journey to find their match. When the adoption agency called and told them about James, they were elated. From the moment they met him, the Archbolds knew he was meant to be part of their family. David locked eyes with the brown-eyed baby and they stared at each other in quiet wonder for such a long time that the whole room fell silent. "He still looks at me like that," said David.

The connection was mutual and instantaneous—love at first sight. The Archbolds knew that James was meant to be a part of their family. However, they faced significant challenges requiring an even deeper level of commitment due to James' medical condition.

James was born with congenital hyperinsulinism, a rare condition that causes his body to overproduce insulin, and within 2 months of his birth, he had to have surgery to remove 90% of his pancreas. There was a steep learning curve for the Archbolds, but they were already in love, and knew they were committed to the ongoing care that'd be required of bringing James into their lives. After lots of research and encouragement from James' medical team, they finally brought their son home.

Today, three-year-old James is thriving, filled with infectious joy that bubbles over and touches every person who comes in contact with him. "Part of love is when people recognize that they need to be with each other," said his adoptive grandfather. And because the Archbolds opted for an open adoption, there are even more people to love and support James as he grows.

This sweet story is brought to you by Sumo Citrus®. This oversized mandarin is celebrated for its incredible taste and distinct looks. Sumo Citrus is super-sweet, enormous, easy-to-peel, seedless, and juicy without the mess. Fans of the fruit are obsessive, stocking up from January to April when Sumo Citrus is in stores. To learn more, visit sumocitrus.com and @sumocitrus.

Cats are notoriously weird. Everyone who's had cats knows that they each have their own unique quirks, idiosyncrasies, preferences, habits, and flat-out WTFness.

But even those of us who have experience with bizarre cat behavior are blown away by the antics this "cat dad" is able to get away with.

Kareem and Fifi are the cat parents of Chase, Skye, and Millie—literally the most chill kitties ever. They share their family life on TikTok as @dontstopmeowing, and their videos have been viewed millions of times. When you see them, you'll understand why.

Take Chase's spa days, for example. It may seem unreal at first, but watch what happens when Fifi tries to take away his cucumber slices.

When she puts them back on his eyes? WHAT?! What cat would let you put them on once, much less get mad when you take them off?

This cat. Chase is living his best life.

But apparently, it's not just Chase. Skye and Millie have also joined in "spaw day." How on earth does one couple end up with three hilariously malleable cats?

Oh, and if you think they must have been sedated or something, look at how wide awake they are during bath time. That's right, bath time. Most cats hate water, but apparently, these three couldn't care less. How?

They'll literally do anything. The Don't Stop Meowing channel is filled with videos like this. Cats wearing glasses. Cats wearing hats. Cats driving cars. It's unbelievable yet highly watchable entertainment.

If you're worried that Kareem gets all the love and Fifi constantly gets the shaft, that seems to be a bit for show. Look at Chase and Fifi's conversation about her leaving town for a business trip:

The whole channel is worth checking out. Ever seen a cat being carried in a baby carrier at the grocery store? A cat buckled into a car seat? Three cats sitting through storytime? It's all there. (Just a heads up: A few of the videos have explicit language, so parents might want to do a preview before watching with little ones.) You can follow the couple and their cats on all their social media channels, including Instagram and YouTube if TikTok isn't your thing, here.

If you weren't a cat person before, these videos might change your mind. Fair warning, however: Getting a cat because you want them to do things like this would be a mistake. Cats do what they want to do, and no one can predict what weird traits they will have. Even if you raise them from kittenhood, they're still unpredictable and weird.

And honestly, we wouldn't have them any other way.

True

We're redefining what normal means in these uncertain times, and although this is different for all of us, love continues to transform us for the better.

Love is what united Marie-Claire and David Archbold, who met while taking a photography class. "We went into the darkroom to see what developed," they joke—and after a decade of marriage, they know firsthand the deep commitment and connection romantic love requires.

All photos courtesy of Marie-Claire and David Archbold

However, their relationship became even sweeter when they adopted James: a little boy with a huge heart.

In the United States alone, there are roughly 122,000 children awaiting adoption according to the latest report from the U.S Department of Health and Human Services. While the goal is always for a child to be parented by and stay with their biological family, that is not always a possibility. This is where adoption offers hope—not only does it create new families, it gives birth parents an avenue through which to see their child flourish when they are not able to parent. For the right families, it's a beautiful thing.

The Archbolds knew early on that adoption was an option for them. David has three daughters from a previous marriage, but knowing their family was not yet complete, the couple embarked on a two-year journey to find their match. When the adoption agency called and told them about James, they were elated. From the moment they met him, the Archbolds knew he was meant to be part of their family. David locked eyes with the brown-eyed baby and they stared at each other in quiet wonder for such a long time that the whole room fell silent. "He still looks at me like that," said David.

The connection was mutual and instantaneous—love at first sight. The Archbolds knew that James was meant to be a part of their family. However, they faced significant challenges requiring an even deeper level of commitment due to James' medical condition.

James was born with congenital hyperinsulinism, a rare condition that causes his body to overproduce insulin, and within 2 months of his birth, he had to have surgery to remove 90% of his pancreas. There was a steep learning curve for the Archbolds, but they were already in love, and knew they were committed to the ongoing care that'd be required of bringing James into their lives. After lots of research and encouragement from James' medical team, they finally brought their son home.

Today, three-year-old James is thriving, filled with infectious joy that bubbles over and touches every person who comes in contact with him. "Part of love is when people recognize that they need to be with each other," said his adoptive grandfather. And because the Archbolds opted for an open adoption, there are even more people to love and support James as he grows.

This sweet story is brought to you by Sumo Citrus®. This oversized mandarin is celebrated for its incredible taste and distinct looks. Sumo Citrus is super-sweet, enormous, easy-to-peel, seedless, and juicy without the mess. Fans of the fruit are obsessive, stocking up from January to April when Sumo Citrus is in stores. To learn more, visit sumocitrus.com and @sumocitrus.

You know that feeling you get when you walk into a classroom and see someone else's stuff on your desk?

OK, sure, there are no assigned seats, but you've been sitting at the same desk since the first day and everyone knows it.

So why does the guy who sits next to you put his phone, his book, his charger, his lunch, and his laptop in the space that's rightfully yours? It's annoying!

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There have been many iconic dance routines throughout film history, but how many have the honor being called "the greatest" by Fred Astaire himself?

Fayard and Harold Nicholas, known collectively as the Nicholas Brothers, were arguably the best at what they did during their heyday. Their coordinated tap routines are legendary, not only because they were great dancers, but because of their incredible ability to jump into the air and land in the splits. Repeatedly. From impressive heights.

Their most famous routine comes from the movie "Stormy Weather." As Cab Calloway sings "Jumpin' Jive," the Nicholas Brothers make the entire set their dance floor, hopping and tapping from podium to podium amongst the musicians, dancing up and down stairs and across the top of a piano.

But what makes this scene extra impressive is that they performed it without rehearsing it first and it was filmed in one take—no fancy editing room tricks to bring it all together. This fact was confirmed in a conversation with the brothers in a Chicago Tribune article in 1997, when they were both in their 70s:

"Would you believe that was one of the easiest things we ever did?" Harold told the paper.

"Did you know that we never even rehearsed that number?" added Fayard.

"When it came time to do that part, (choreographer) Nick Castle said: 'Just do it. Don`t rehearse it, just do it.' And so we did it—in one little take. And then he said: 'That's it—we can't do it any better than that.'"

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