Michael Cera's CeraVe commercial is being called the best Superbowl ad in years
"Let my cream hydrate you."

"let my cream hydrate you"
Okay, so it’s pretty common for beauty and skincare companies to have celebrities endorse their products. And when it’s not in the form of a social media post, you can bet it’s a highly stylized commercial, where said celebrity—dressed to the nines, hair impossibly shiny, skin flawless—puts on that dreamy voice to tell you all the ways in which this product is the fountain of youth, as they are caressed ever so gently by billowing fabrics draping around them. Maybe, just maybe if you use this product held preciously in their freshly manicured hands, you can get a fraction of their greatness. It’s the epitome of aspirational.
And then there's the Michael Cera CeraVe ad that premiered during the Super Bowl this Sunday.You might have seen the bizarre social media campaign in the previous weeks where Michael Cera was spotted mysteriously signing Cera Va bottles. This was followed by Cera insisting the “Cera” in CeraVe is a reference to him during a podcast interview. Followed by CeraVe “setting the record straight” that Cera had nothing to do with the brand. More and more strange occurrences followed after that, including popular dermatologist Dr. Shah even “testing” Cera’s skin-care expertise.
Turns out, this was all an elaborate lead-up to a CeraVe commercial starring Cera. One that’s being hailed “perfect,” “"genius.",” and "best Super Bowl commercial in years."
Nailing those fantastical, overtly sensual qualities of a standard beauty product commercial, Cera indulges himself with a massage, claiming, “I am CeraVe,” all while New Age music plays softly in the background.
Cue more over-the-top images like scaling and mountain and chatting with a narwhal (yes, really) and Cera masterfully delivering lines like “Let my cream hydrate you” and “Human skin is my passion” in his signature deadpan.
The camera then zooms out to reveal this is actually a commercial Cera is pitching to a boardroom, saying, “I think it would be really nice if people think I made this," he said.
The ad ends with CeraVe confirming the brand “has been developed with dermatologists,”not Michael Cera.
Watch:
Not only did the ad win hearts online, it took home the Super Clio from the Clio Awards, which recognizes the Big Game's most “entertaining or emotional” commercial.
"It gets harder and harder to capture consumers' attention each year, but viewership for live sports, especially NFL football, continues to grow," says Clio Awards CDO Purcell, according to Muse. "An audience as large as the Super Bowl is rare, so brands and advertisers are under a lot of pressure to deliver a spot that has a cultural impact and generates buzz."
CeraVe certainly seemed to succeed in that arena. It goes to show that it’s not just beauty that sells. People enjoy weirdness just as much.The ad ends with CeraVe confirming the brand “has been developed with dermatologists,”not Michael Cera.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."