Heineken's ad got totally political, and it's surprisingly great.

There's some science to back up Heineken's ad campaign.

You won't find parties, loud music, or scantily-clothed women in Heineken's 2017 ad campaign.

Instead, the beer company went in a wonderfully different direction.

The company's #OpenYourWorld campaign is the exact opposite of what we've come to expect from decades of beer ads. The premise of the ad is simple: get two people who disagree with each other on a particular issue, place them in a room together, and let them talk it out over a beer.


Image via Heineken/YouTube.

The ad features people who disagree on issues like climate change, feminism, and transgender rights.

There's one important catch: The two people don't know they disagree with each other when they first sit down.

After a few minutes of getting to know each other, the pair is shown short videos that reveal their dissenting opinions on a particular topic.

Drama! GIF via Heineken/YouTube.

They're then given a choice: They can leave, or they can try to hash out their differences over a beer. (It is a beer ad, after all.)

What makes the ad so brilliant is the flurry of emotions that cross each person's face immediately after the big reveal.

"That's not right," one of the participants says in his pre-recorded video, taking a confidently anti-transgender stance. "You're a man, be a man; or you're a female, be a female."

As the tape rolls, the woman he's been speaking with looks to the ground, appearing uncomfortable and anxious. She is transgender. It was a powerful, intimidating, and suspenseful moment.

It looks like he's about to leave, but does he? GIF via Heineken/YouTube.

By the end of the ad, the man concedes that the "black and white" world he was brought up in is actually filled with more shades of gray than he'd been willing to give it credit for. His tone softens, and you can see that he's considering the issue — and his drinking partner — in a whole new light.

Is sitting down over a beer really enough to overcome our differences?

Surprisingly, it turns out that the ad is pretty spot-on.

A number of studies have shown that short, casual, in-person conversations with someone with an opposing viewpoint is one of the easiest paths to changing someone's mind.

Image via Heineken/YouTube.

This may very well be one of the few times where trying to mimic what you've seen in a beer ad is totally appropriate — and encouraged. It's for the sake of humanity, after all.

You can check out the full ad below.

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Disney has come under fire for problematic portrayals of non-white and non-western cultures in many of its older movies. They aren't the only one, of course, but since their movies are an iconic part of most American kids' childhoods, Disney's messaging holds a lot of power.

Fortunately, that power can be used for good, and Disney can serve as an example to other companies if they learn from their mistakes, account for their misdeeds, and do the right thing going forward. Without getting too many hopes up, it appears that the entertainment giant may have actually done just that with the new Frozen II film.

According to NOW Toronto, the producers of Frozen II have entered into a contract with the Sámi people—the Indigenous people of the Scandinavian regions—to ensure that they portray the culture with respect.

RELATED: This fascinating comic explains why we shouldn't use some Native American designs.

Though there was not a direct portrayal of the Sámi in the first Frozen movie, the choral chant that opens the film was inspired by an ancient Sámi vocal tradition. In addition, the clothing worn by Kristoff closely resembled what a Sámi reindeer herder would wear. The inclusion of these elements of Sámi culture with no context or acknowledgement sparked conversations about cultural appropriation and erasure on social media.

Frozen II features Indigenous culture much more directly, and even addressed the issue of Indigenous erasure. Filmmakers Jennifer Lee and Chris Buck, along with producer Peter Del Vecho, consulted with experts on how to do that respectfully—the experts, of course, being the Sámi people themselves.

Sámi leaders met with Disney producer Peter Del Vecho in September 2019.Sámediggi Sametinget/Flickr

The Sámi parliaments of Norway, Sweden and Finland, and the non-governmental Saami Council reached out to the filmmakers when they found out their culture would be highlighted in the film. They formed a Sámi expert advisory group, called Verddet, to assist filmmakers in with how to accurately and respectfully portray Sámi culture, history, and society.

In a contract signed by Walt Disney Animation Studios and Sámi leaders, the Sámi stated their position that "their collective and individual culture, including aesthetic elements, music, language, stories, histories, and other traditional cultural expressions are property that belong to the Sámi," and "that to adequately respect the rights that the Sámi have to and in their culture, it is necessary to ensure sensitivity, allow for free, prior, and informed consent, and ensure that adequate benefit sharing is employed."

RELATED: This aboriginal Australian used kindness and tea to trump the racism he overheard.

Disney agreed to work with the advisory group, to produce a version of Frozen II in one Sámi language, as well as to "pursue cross-learning opportunities" and "arrange for contributions back to the Sámi society."

Anne Lájla Utsi, managing director at the International Sámi Film Institute, was part of the Verddet advisory group. She told NOW, "This is a good example of how a big, international company like Disney acknowledges the fact that we own our own culture and stories. It hasn't happened before."

"Disney's team really wanted to make it right," said Utsi. "They didn't want to make any mistakes or hurt anybody. We felt that they took it seriously. And the film shows that. We in Verddet are truly proud of this collaboration."

Sounds like you've done well this time, Disney. Let's hope such cultural sensitivity and collaboration continues, and that other filmmakers and production companies will follow suit.

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