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Do You Notice Anything Different About This Toy Catalog? Because Kids Do.
Toys "R" Us officially moved up a few notches in the eyes of progressives by challenging the gender stereotypes that have lined its pages for years. The Swedish version of the toy store did at least. I definitely like the idea of letting kids choose what they want to identify with instead of having it spelled out for them. I really hope this catches on.
01.17.13