Why starting with the "bad news" first might be best, according to science
Maybe softening the blow isn't always the best option

Imagine you're getting ready to drop some bad news on someone. Say, breaking off a months-long relationship.
"I'm not sure how to say this," you start. "This has been really great. Dating you has been a lot of fun. You're really wonderful. And—" You roll out a string of platitudes and compliments, dreading and delaying the part that comes next, when you finally say "It's over."
You think you're being nice. Protecting their feelings. You don't want to be coldhearted, right?
Science, however, says there might be a better way.
A study from 2017 finds that, in most cases, a much smaller "buffer" before the bad news is actually preferable. According to the people who matter most.
Alan Manning, a professor of linguistics at Brigham Young University, and Nicole Amare, his research partner, were interested in what he calls the "information design" of giving bad news. Quite literally, how much stuff should you say or write before just getting on with it?
The procedure was simple: 145 volunteers were shown two similar but differently worded versions of the same message, side by side, and asked to choose which they found the least objectionable. (Stuff in the vein of, "Your car is being recalled" all the way to "Let's break up" or "You're fired.")
Manning says, in most cases, there was a clear preference for the more concise message.
Participants also mostly responded that clarity and directness were more important than how considerate the message was.
The findings contradict a lot of the previous research, Manning says, which stressed buffers and positivity and silver linings. He says when you just talk to people, you get a different story: "When you ask people if they want the bad news straight-up, they almost always say yes."
If bad-news recipients just want it straight, why do we tend to draw it out?
Manning says it's because we're looking out for ourselves. It's easier and makes us feel better to beat around the bush a little bit.
Photo by Joanna Nix-Walkup on UnsplashTurns out, the whole thing is a practical exercise in empathy.
"One of the great challenges of growing up and being a fully functioning adult is being fully aware of other people's needs around you and not just your own," he says.
He hopes the study will help people become better deliverers of bad news, and, ultimately, take better care of each other. He urges us to think critically about how sensitive the message we're delivering is and to respond appropriately. Don't be callous, he says, and blurt out "I'm breaking up with you," before even saying "Hi." But a smaller buffer is almost always appreciated by the recipient.
It's hard to break old habits. It's even harder to be direct. But getting and giving bad news is part of our daily lives. It'll be worth the effort to do it right.
This article originally appeared on 10.13.17






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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.