+
More

A commercial was pulled in America. It's time to turn the Tide.

Dear Tide, A+ for the commercial. We are totally ready for it in America. Bring it.

Some companies have been successfully marketing to the LGBTQ community for 30 years.

(Thanks, Absolut!)


Lately, more and more companies have come to realize that gay people like to buy things as much as straight people do (sometimes even more).

Like Starbucks, which used sassy drag queens to sell more coffee with "Coffee Frenemies."


And Target, which wanted to capitalize on all the new gay weddings. (Smart.)

And Apple.


And remember last year when Nabisco did a little "Dadvertising" with its Wholesome campaign?

It's just smart marketing.

Community Marketing Inc. determined that LGBTQ people are twice as likely to own a vacation home, travel more, and spend more money on clothes and electronics. Plus, the LGBTQ community tends to be very brand-loyal.

Every year, Community Marketing Inc. asks the LGBTQ community about brands they specifically bought because of a pro-LGBTQ message (check out a link to the full, fascinating report in the About section below). It's not a surprise that the top brands are Starbucks, Target, Apple, and Nabisco. The chart below gives a rundown of the top 12.

And the LGBTQ community is keenly aware of people who don't support them.

Negative brand recognition is also a factor companies look at. Chick-fil-A had the most negative reputation for its anti-gay views. It's also interesting to note that Target was not gay-friendly until just a few years ago, but now, it's among the top pro-LGBTQ brands.


It's a little surprising that a giant American-owned company — Proctor & Gamble, the makers of Tide — doesn't feel good about airing commercials about gay people in the United States.

Especially since it's estimated that gay people are responsible for $133 billion in spending a year.

I give Tide props for making this adorable commercial, but it's time to #TurnTheTide and let them know that gay people like clean clothes too.

The #TurnTheTide hashtag is being used in relation to this commercial. If you are interested in letting Tide know that you are ready to see men who like clean clothes too, you can call them at 1-800-879-8433.

True

In a flurry of heavy headlines that constantly inundate our feeds, acts of good connect us back to our faith in humanity. Witnessing just one person go out of their way to make the world a better place is a powerful healing salve against apathy. It reminds us all of what we are collectively capable of creating. This is the philosophy that Upworthy wholeheartedly believes in, hence why we’re always sharing uplifting stories of people giving kindness, generosity and support to their fellow humans.

That’s also why we’re partnering with P&G, the maker of some of our favorite household products like Tide, Always and Pampers, to bring you the 2023 Acts of Good Awards, and celebrate the individuals who are giving back and strengthening their communities.

Think of it like the Oscars of kindness. Half as formal but twice as feel-good.

Besides providing the world with brands we know and trust, P&G is a company doing good acts, whether it’s supporting hygiene education, helping struggling communities gain access to basic necessities or delivering essentials for families impacted by disasters.

Keep ReadingShow less
Joy

18-year-old took her college savings and bought the restaurant where she was a dishwasher

Samantha Frye, the newest owner of Rosalie's restaurant, is proving there's more than one way to invest in your future.

Canva

There are many way to invest in your future

Eighteen year old Samantha Frye has traded college life for entrepreneurship, and she has no regrets.

Frye began working at Rosalie's Restaurant in Strasburg, Ohio at 16 as a dishwasher, working up the ranks as a kitchen prep, server, then line cook. All while working a second job, sometimes third job.

After graduating high school, Frye started college at Ohio State with plans of studying business or environmental engineering. But when she came back to work a shift at Rosalie’s for winter break, an opportunity arose—the owners had planned to sell the restaurant.
Keep ReadingShow less
Sponsored

ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

True

If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3

Keep ReadingShow less
Joy

Dog owner dressed up as dog's favorite toy and his reaction was seriously adorable

The life-sized Mr. Quackers was almost too much joy for Charlie to handle.

Charlie the golden retriever got to experience a life-sized Mr. Quackers and it was sheer joy.

The first thing you need to know about Charlie the golden retriever is that he loves Mr. Quackers.

Mr. Quackers is Charlie's stuffed yellow duck. Charlie carries him around everywhere, he loves him so.

@charliethegolden18

I always so happ to see my lil bro 😋 #dogsoftiktok #petsoftiktok #dogs #goldenretriever




Keep ReadingShow less
@Steve_Perrault/Twitter

Some moments never get old.

On November 19, 1999, a man named John Carpenter made game show history and quite possibly gave us all the greatest game show moment of all time.

Carpenter was a contestant on the very first season of “Who Wants to be a Millionaire” shot in America. Hosted by the late Regis Philbin, the quiz show featured three "lifeline" options to help them with difficult questions, the most popular being able to “Phone-a-Friend.”

Carpenter had impressively not used a single lifeline for any of his questions. That is, until question 15. The million-dollar question, to be exact.

Keep ReadingShow less

Dad knows lots of things … just not who this Taylor Swift guy is.

There are many traditional staples of fatherhood—love, support, protection, security, providing an example—but there is, of course, that other not-so-warm-and-fuzzy feeling that dads can provoke in their kids at any given moment … sheer, utter embarrassment.

Usually in a father’s humiliation tool belt is the infamous dad joke. These corny puns have been around since 2003, and let’s face it, they’ll never leave. Of course, no dad needs one to make your eyes roll. They can do that most of the time simply by being themselves.

For his well-known #Hashtags segment, Jimmy Fallon asked his “Tonight Show” audience to share “funny, weird, or embarrassing” stories about their dads. Fallon, a father himself, is no stranger to the cringeworthy power of a dad joke. In a 2020 interview with TODAY, Fallon admitted, “I’m starting to get the eye rolls now where Daddy’s not the funniest person in the world.”

Keep ReadingShow less
Health

Relationship expert shares her advice on how to 'stop an argument in its tracks'

She has the perfect question to ask once your partner gets defensive.

Therapist Lauren Consul has one trick to stop arguments before they begin.

Arguments start to take off when one partner begins to get defensive. So, therapist Lauren Consul shared her relationship-saving tip to "stop an argument in its tracks" when one partner goes into self-preservation mode.

Lauren Consul is a couples and sex therapist who’s developed a following of nearly 160,000 people on TikTok and has received over 5.4 million likes. She is an infidelity expert and hosts retreats to help people "survive and thrive" after one partner has strayed.

Keep ReadingShow less
Family

My family of 5 traveled the U.S. for nearly a year, and it cost us less than staying home

It's amazing what a little creativity and willingness to step outside the box can do.

Photo courtesy of Annie Reneau

We made countless memories during our slow travel year.

Whenever people share money-saving life hacks like living on a cruise ship or exploring the country via the #vanlife, I see comments like, "That might work for a single person or a couple, but what if you have kids?"

When our kids were 12, 8 and 4, we packed up all of our earthly belongings and spent a year living around the U.S. And no, we didn't live in a van or RV. (Nothing wrong with that life, it just wasn't for us.) We traveled from coast to coast, seeing and experiencing the vast array of gorgeous landscapes and fascinating sites America has to offer, and the best part is we did it for less than what we would have spent staying home.

Was it easy to plan and execute? Not exactly. But was it worth it? Absolutely, hands down, 100%.

Here's how we did it and what we learned.

Keep ReadingShow less