+
upworthy
More

A commercial was pulled in America. It's time to turn the Tide.

Dear Tide, A+ for the commercial. We are totally ready for it in America. Bring it.

Some companies have been successfully marketing to the LGBTQ community for 30 years.

(Thanks, Absolut!)


Lately, more and more companies have come to realize that gay people like to buy things as much as straight people do (sometimes even more).

Like Starbucks, which used sassy drag queens to sell more coffee with "Coffee Frenemies."


And Target, which wanted to capitalize on all the new gay weddings. (Smart.)

And Apple.


And remember last year when Nabisco did a little "Dadvertising" with its Wholesome campaign?

It's just smart marketing.

Community Marketing Inc. determined that LGBTQ people are twice as likely to own a vacation home, travel more, and spend more money on clothes and electronics. Plus, the LGBTQ community tends to be very brand-loyal.

Every year, Community Marketing Inc. asks the LGBTQ community about brands they specifically bought because of a pro-LGBTQ message (check out a link to the full, fascinating report in the About section below). It's not a surprise that the top brands are Starbucks, Target, Apple, and Nabisco. The chart below gives a rundown of the top 12.

And the LGBTQ community is keenly aware of people who don't support them.

Negative brand recognition is also a factor companies look at. Chick-fil-A had the most negative reputation for its anti-gay views. It's also interesting to note that Target was not gay-friendly until just a few years ago, but now, it's among the top pro-LGBTQ brands.


It's a little surprising that a giant American-owned company — Proctor & Gamble, the makers of Tide — doesn't feel good about airing commercials about gay people in the United States.

Especially since it's estimated that gay people are responsible for $133 billion in spending a year.

I give Tide props for making this adorable commercial, but it's time to #TurnTheTide and let them know that gay people like clean clothes too.

The #TurnTheTide hashtag is being used in relation to this commercial. If you are interested in letting Tide know that you are ready to see men who like clean clothes too, you can call them at 1-800-879-8433.


Time travel back to 1905.

Back in 1905, a book called "The Apples of New York" was published by the New York State Department of Agriculture. It featured hundreds of apple varieties of all shapes, colors, and sizes, including Thomas Jefferson's personal favorite, the Esopus Spitzenburg.






Keep ReadingShow less

Joey Grundl, Milwaukee pizza guy.

Joey Grundl, a pizza delivery driver for a Domino's Pizza in Waldo, Wisconsin, is being hailed as a hero for noticing a kidnapped woman's subtle cry for help.

The delivery man was sent to a woman's house to deliver a pie when her ex-boyfriend, Dean Hoffman, opened the door. Grundl looked over his shoulder and saw a middle-aged woman with a black eye standing behind Hoffman. She appeared to be mouthing the words: "Call the police."

Keep ReadingShow less
via PixaBay

Being an adult is tough.

Nothing can ever fully prepare you for being an adult. Once you leave childhood behind, the responsibilities, let-downs and setbacks come at you fast. It’s tiring and expensive, and there's no easy-to-follow roadmap for happiness and success.

A Reddit user named u/Frequent-Pilot5243 asked the online forum, “What’s an adult problem nobody prepared you for?” and there were a lot of profound answers that get to the heart of the disappointing side of being an adult.

One theme that ran through many responses is the feeling of being set adrift. When you’re a kid, the world is laid out as a series of accomplishments. You learn to walk, you figure out how to use the bathroom, you start school, you finish school, maybe you go to college, and so on.

Keep ReadingShow less
Pop Culture

Listen to this organ in Croatia that uses the sea to make hauntingly beautiful music

It's a 230-foot-long organ that turns the rhythm of the waves into actual music.


In 2005, a Croatian architect designed a 230-foot-long organ that turns the rhythm of the waves into actual music.

Nope, not nonsensical bellows or chaotic tones. Real, actual, music.

Keep ReadingShow less
Modern Families

A comic from The Oatmeal illustrates how we're missing the mark on happiness.

I do the things that are meaningful to me, even if they don't make me "happy."

By Matthew Inman/The Oatmeal. Used with permission.

How to Be Perfectly Happy


Matthew Inman is the Eisner Award-winning author of The Oatmeal. He's published six books, including New York Times Best-Sellers such as "How to Tell if Your Cat is Plotting to Kill You"and "The Terrible and Wonderful Reasons Why I Run Long Distances."He enjoys running marathons, writing comics, and eating cake.

You can read more of Matthew's comics here.

Keep ReadingShow less
Health

Sweeping UN study finds that 9 out of 10 people worldwide are biased against women

In other words, 9 out of 10 people worldwide—both men and women—are biased against women in vital areas that impact the world in major ways.

Photo by Joe Gardner on Unsplash

As the U.S. ramps into an all-too-familiar presidential election cycle where the only viable candidates left on the ballot are men, the UN announces a study that may—at least partially—explain why.

The Gender Social Norms Index released yesterday by the United Nations Development Programme (UNDP) offers a look at gender equality as measured by people's personal gender bias. The data, which was collected from 75 countries covering 81% of the world's population, found that 91% of men and 86% of women show at least one clear bias against women in the areas of politics, economics, education, and physical integrity.

In other words, 9 out of 10 people worldwide—both men and women—are biased against women in vital areas that impact the world in major ways. Splendid.

Keep ReadingShow less