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A commercial was pulled in America. It's time to turn the Tide.

Dear Tide, A+ for the commercial. We are totally ready for it in America. Bring it.

Some companies have been successfully marketing to the LGBTQ community for 30 years.

(Thanks, Absolut!)


Lately, more and more companies have come to realize that gay people like to buy things as much as straight people do (sometimes even more).

Like Starbucks, which used sassy drag queens to sell more coffee with "Coffee Frenemies."


And Target, which wanted to capitalize on all the new gay weddings. (Smart.)

And Apple.


And remember last year when Nabisco did a little "Dadvertising" with its Wholesome campaign?

It's just smart marketing.

Community Marketing Inc. determined that LGBTQ people are twice as likely to own a vacation home, travel more, and spend more money on clothes and electronics. Plus, the LGBTQ community tends to be very brand-loyal.

Every year, Community Marketing Inc. asks the LGBTQ community about brands they specifically bought because of a pro-LGBTQ message (check out a link to the full, fascinating report in the About section below). It's not a surprise that the top brands are Starbucks, Target, Apple, and Nabisco. The chart below gives a rundown of the top 12.

And the LGBTQ community is keenly aware of people who don't support them.

Negative brand recognition is also a factor companies look at. Chick-fil-A had the most negative reputation for its anti-gay views. It's also interesting to note that Target was not gay-friendly until just a few years ago, but now, it's among the top pro-LGBTQ brands.


It's a little surprising that a giant American-owned company — Proctor & Gamble, the makers of Tide — doesn't feel good about airing commercials about gay people in the United States.

Especially since it's estimated that gay people are responsible for $133 billion in spending a year.

I give Tide props for making this adorable commercial, but it's time to #TurnTheTide and let them know that gay people like clean clothes too.

The #TurnTheTide hashtag is being used in relation to this commercial. If you are interested in letting Tide know that you are ready to see men who like clean clothes too, you can call them at 1-800-879-8433.

A breastfeeding mother's experience at Vienna's Schoenbrunn Zoo is touching people's hearts—but not without a fair amount of controversy.

Gemma Copeland shared her story on Facebook, which was then picked up by the Facebook page Boobie Babies. Photos show the mom breastfeeding her baby next to the window of the zoo's orangutan habitat, with a female orangutan sitting close to the glass, gazing at them.

"Today I got feeding support from the most unlikely of places, the most surreal moment of my life that had me in tears," Copeland wrote.

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Canva

Small actions lead to big movements.

Acts of kindness—we know they’re important not only for others, but for ourselves. They can contribute to a more positive community and help us feel more connected, happier even. But in our incessantly busy and hectic lives, performing good deeds can feel like an unattainable goal. Or perhaps we equate generosity with monetary contribution, which can feel like an impossible task depending on a person’s financial situation.

Perhaps surprisingly, the main reason people don’t offer more acts of kindness is the fear of being misunderstood. That is, at least, according to The Kindness Test—an online questionnaire about being nice to others that more than 60,000 people from 144 countries completed. It does make sense—having your good intentions be viewed as an awkward source of discomfort is not exactly fun for either party.

However, the results of The Kindness Test also indicated those fears were perhaps unfounded. The most common words people used were "happy," "grateful," "loved," "relieved" and "pleased" to describe their feelings after receiving kindness. Less than 1% of people said they felt embarrassed, according to the BBC.


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via UNSW

This article originally appeared on 07.10.21


Dr. Daniel Mansfield and his team at the University of New South Wales in Australia have just made an incredible discovery. While studying a 3,700-year-old tablet from the ancient civilization of Babylon, they found evidence that the Babylonians were doing something astounding: trigonometry!

Most historians have credited the Greeks with creating the study of triangles' sides and angles, but this tablet presents indisputable evidence that the Babylonians were using the technique 1,500 years before the Greeks ever were.


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