FINALLY! An ad that normalizes talking about periods for a younger crowd. Getting your period is SO not something to be embarrassed about, but you'd never guess that from the way most tampon and pad ads go out of their way to not talk about what their products are used for. I'm really glad this ad doesn't try to cover up what a period is with poetic language, nondescript neon-blue liquid demonstrations, or slow-mo shots of girls dancing on beaches in white pants. Periods are normal. Talking about them and how to handle them should be normal, too.