They Say Some People Are Just Born Bad. But It's Not Actually True.

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Did you know that being around violence can stunt brain development? Before you get too down about life, rest assured the video isn't just doom and gloom. At 57 seconds in, you'll hear about tried-and-true tactics for violence prevention.

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Narrator: Remember being a kid? Dirt, dolls, temper tantrums, laughter, hugs, even bumps, and bruises? A lot of emotions, right? But then, we grew up and many of us became parents or active in the life of a child.

One thing we all want is for children to grow up to be happy, healthy, and successful. But violence, whether felt or seen, can get in the way of that. It happens in communities, schools, homes, in rich families and poor, in every country in the world. Violence can be physical, emotional, or sexual. And victims often become copycats creating a terrible cycle for themselves and society. You probably already know that violence impacts kids' health, stuns brain development, makes school harder, costs governments and societies money. The good news is that violence is preventable, and progress can be made quickly.

Here are four examples. A parents support program in Istanbul reduced the use of harsh physical punishment by 73% in a four-year period. Cure Violence trains interrupters to stop street violence. They have reduced shootings by 56% in less than two years making Baltimore neighborhoods safer for kids. The Image Project reduced violence in rural South African families by 55% in less than two years by organizing women's savings groups to take action together. Prohibiting sales of alcohol after 11 p.m. reduced community violence in Diadema, Brazil by 44% in the three years after the policy began.

We've learned a lot about what works to prevent violence. It's not an inevitable part of life. It's a behavior we can change.

Make your commitment to reducing violence in the lives of children today. Tweet and share this video with #ThisIsForKids. For more information, visit

There may be small errors in this transcript.

Video by Without Violence. Learn more about violence prevention with their handy list of links. Thumbnail image by Kristin Schmit, used under a Creative Commons license.


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