That One Time A Company Ignored The Racist Haters And Proceeded With Another 'Shocking' Commercial

Curated by

A while ago, Cheerios aired a regular commercial featuring regular parents and a regular (although very cute) little girl. But wow, did that ordinary ad bring out the ugly in a lot of people. Cheerios had to disable the comments to stop the racist hate directed toward the fictional interracial family. How is this even a thing anymore?

Clearly, the company wasn't deterred by the haters because this cute sequel, where the little girl learns things are about to change, aired during the Super Bowl. I love it when a company chooses to ignore a very loud — but very wrong — group.

If you want, you can show Cheerios some support for doing the right thing and representing an average American family in its advertising by hitting the Facebook and Twitter buttons below.

Next bit of Upworthiness:

Flash Video Embed

This video is not supported by your device. Continue browsing to find other stuff you'll love!

Hi there, internet friend. We need to talk. You're using a painfully old web browser, and frankly, it's getting a little weird. It's not safe, and we want the best for you. We think it's time to upgrade.

Download Google Chrome, and try it for a week. Don't think about it, just do it. You'll thank us later.