Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl's life, the toys marketed to her are usually things that don't encourage her to enter those fields. GoldieBlox intends to change that by teaching them while they are young that these fields can be fun — and apparently epic, by the looks of this super-genius 2-minute video. Watch and learn.
If you like what GoldieBlox is doing to innovate for girls' toys, you could Like them on Facebook. And if you want to see them win a chance at airing their commercial in the Super Bowl, you could vote here. Just sayin'.
And you could share this fun lil' video if you think we need more girls interested in engineering. Totally your call though.