Will the media still care about Black people after this historic moment has passed?

Photo credit: Roger Fountain
Dear media,
As a Black writer, I'm torn.
At this moment, I know you need me, and although I want to capitalize on that need, I need you to reflect, focus and institute significant and sustainable changes in your outlets. George Floyd is the news cycle now, but black bodies have been a casualty to white supremacy for hundreds of years. Too many Black people have died at the hands of police officers. Is this finally the moment of change? Think for a minute, why now?
You need my voice, insight and ability to help you navigate and understand our exploding racial powder keg. But most of all, you need my stories, my insight and my perception to speak to the moment. My question is, where will you be when I need you after this moment has passed?
Today, you fill your pages and websites with our bylines and content, hoping to infuse perspective and color into predominantly white content. You mine our pain with op-eds explaining systemic racism and the unyielding murders of our fathers, brothers, lovers, sons and daughters.
Will you still love us when the news cycle shifts? Or will we hear what we've heard so many times before? Crickets.
Will you be there to offer us the coveted jobs, with full-time benefits and paychecks that pay the bills? Or are your mastheads so full of white faces that you can't see us staring at you?
I've worked on staff in several television and radio newsrooms and gotten plum assignments as a freelance writer. I've even been fortunate enough to have stories published in prominent outlets and have been a journalist for eleven years. But I've seen firsthand the extreme racial disparities in the media. I've been the only person of color on a web team or in a newsroom. I've seen how few people of color are employed full-time at many organizations. I've rarely seen people who look like me inhabit the coveted seats of power.
You may ask: Why should we care?
These positions give writers like me the freedom to continue our craft, establish stable careers and support younger writers. It also provides us with the fantasy to explore our communities and the world at large—not just when one of us is struck down in cold blood.
Ebonye Gussine Wilkins' work focuses on media inclusion and better representation. She helps corporations, nonprofits and individuals assess their content and revise or create better work to reflect the communities they serve. Wilkins explains it like this: "Part of preventing this kind of scramble at the last minute would be to hire writers of color much earlier," she says. "Hire them more regularly, pay them proper rates, not the bottom of the barrel rates, and give them an opportunity to write about things other than just 'black issues.'"
In other words, editors, you're the gatekeepers. It's not enough for your outlets to hire the "one." The token African American, Asian, Native American, or person of Latin origins to sit in your newsroom and write, edit and assign all the stories about people in underrepresented communities. One is not enough.
Solomon Jones recently wrote an op-ed for the Philadelphia Inquirer about being the only Black male news columnist. He described the issue as a problem that exists at most major outlets. "It is whiteness — the structures and social phenomena that produce white privilege — that causes outlets like The Inquirer to publish racially offensive material," Jones wrote. Adding, "I truly believe it is not always intentional. However, when your editors are overwhelmingly white when you are self-congratulatory in your white liberalism, and when you routinely ignore the input of black people, you end up with headlines like "Buildings Matter, Too."
This month, Hearst Magazines named its first Black editor-in-chief. Samira Nasr to helm Harper's BAZAAR. She is the first black editor-in-chief in the history of the 153-year-old Hearst-owned publication. Let that sink in for a moment.
Condé Nast beat Hearst eight years ago when Keija Minor was appointed as the first African American editor-in-chief of a Conde Nast publication in 2012.
But let's not get too excited about Condé Nast. Amid ongoing allegations of racism and unequal treatment at Bon Appétit, editor-in-chief Adam Rapoport resigned. Days later, Anna Wintour, editor-in-chief of Vogue since 1988, artistic director for Condé Nast, and Vogue's publisher, since 2013, released a letter of apology for the lack of diversity at Vogue.
"We have made mistakes too, publishing images or stories that have been hurtful or intolerant. I take full responsibility for those mistakes," Wintour wrote. "It can't be easy to be a Black employee at Vogue, and there are too few of you. I know that it is not enough to say we will do better, but we will — and please know that I value your voices and responses as we move forward."
Jonita Davis is an Indiana-based writer who covers social and cultural topics. Her work has appeared in The Washington Post, The Guardian, Vox, Sisters from AARP, and others. She explained that outlets that had previously ghosted her are now clamoring for her stories. She says that as much as she has "FOMO" aka "fear of missing out," she's too pissed to take the assignments.
"If you can't go to your staff now to cover protests and all the issues happening now, then maybe that's a problem," Davis says. "If you have to go running and looking for Black writers, then you don't have a diverse staff. Instead of publications looking to this moment as a call to action to change things, they're patting themselves on the back for hiring Black freelancers."
Just in case you don't know the rates for freelance writers at major outlets – they range from the rare outlet that pays $1 or $2 a word to $100 for thousands of words – which is not enough to survive on.
So, here we are, and here are the facts. Real and lasting change comes from hiring people of color for full-time writing, editing and management positions that pay good salaries with benefits. The truth is, it's great that Black voices are being heard now, but it should have happened long ago.
The question is simple. But, the answer is far more complicated. You need us now. But will you still want us tomorrow?
Rebekah Sager is an award-winning journalist with over a decade of experience covering news, lifestyle, entertainment, and human-interest stories. She's contributed to Playboy, Cosmopolitan, Vice, The Hollywood Reporter, GOOD, and more. She's profiled Billy Porter, Ru Paul, Kathy Griffin, Amber Rose, Danny Trejo and the founder of Kind Bars, and the co-founder of the Black Lives Matter movement, Patrisse Cullors to name a few. Sager is currently working on a book about her years working in media called "Clickable & Sharable," a Black girl version of "Bridget Jones Diary," meets "A Devil Wears Prada."
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."