When it comes right down to it, after we're gone, it's just words, memories, and photographs.

The soul of any movement or organization can be captured and shared with others by those who know how. Here's somebody who knows just what that means. Pocho came up in the United Farm Workers' struggle for better conditions and wages for field workers. After learning a lot about its history from the photos and artwork of previous generations who had been through so much to improve the lives of people like him, he decided he wanted to help those great stories continue to be told.


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Workonomics