Throughout his basketball career Michael Jordan has been criticized for not letting his voice be heard when it came to political change. That does not appear to be the case anymore. In the month of June alone, Michael Jordan and the Jordan Brand have donated $100 million dollars to organizations committed to race equality. A portion of the funds will be allocated to organizations helping to protect black voting rights.

In the latest announcement, Jordan himself and his Jordan Brand are investing $2.5 in organizations to help combat Black voter suppression. In a statement from the Jordan Brand, it was announced: $1 million dollars is being donated to the NAACP Legal Defense and Educational Fund Inc. and $1 million to the Formerly Incarcerated and Convicted People and Families Movement. The Black Voters Matter organization will receive $500,000 in the statement which was first reported by CNN.


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It is said that once you've seen something, you can't unsee it. This is exactly what is happening in America right now. We have collectively watched the pot of racial tension boil over after years of looking the other way, insisting that hot water doesn't exist, pretending not to notice the smoke billowing out from every direction.

Ignoring a problem doesn't make it go away—it prolongs resolution. There's a whole lot of harm to be remedied and damage to be repaired as a result of racial injustice, and it's up to all of us to figure out how to do that. Parents, in particular, are recognizing the importance of raising anti-racist children; if we are unable to completely eradicate racism, maybe the next generation will.

How can parents ensure that the next generation will actively refuse to perpetuate systems and behaviors embedded in racism? The most obvious answer is to model it. Take for example, professional tennis player Serena Williams and her husband, Reddit co-founder Alexis Ohanian.

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