This Chinese model is getting publicly shamed for her freckles in a new untouched Zara ad.

It’s becoming more normal for fashion brands to come under fire for retouching their models, but Zara has received backlash for not retouching a women's face in their recent campaign.

A recent makeup ad for Zara features a fresh-faced and freckled Li Jing Wen, who is known professionally as Jing Wen. Now, Zara has been accused of “uglifying China” by presenting the model’s natural freckles.

Image via Zara


Social media site Weibo saw insults spread with the hashtag “Insult to China.”

“After seeing this ad I have decided I will not buy any products from Zara, not because I think the model is ugly, but because you are discriminating Asians' view of beauty,” wrote Weibo user Moshiwuchang.

It’s rare for Chinese people to have freckles. Instead of finding that Li’s looks are unique, some people took her appearance as an affront.

User EvelynYoung_23 wrote, "I'm sorry, we Asian women don't have freckles. Even if we do, it's a small number of people ... You must have tried very hard to find such a model."

But such comments were in the minority.

Photo by  BERTRAND GUAY/AFP/Getty Images

Most users came to Li’s defense, describing her freckles as rare and beautiful.

One user posted, “I feel it’s not the brand discriminating against Asian women, but people discriminating against people with freckles.” Weibo user TheChineseModels posted, “"Every person has different understanding of beauty and we don't have to have the same view of aesthetics, but we need to be open with different faces."

Some users applauded Zara’s lack of retouching. "Li Jingwen is thousands of times more beautiful than those faces that have been retouched," wrote user saxaK. User Amy_xuhu added, "Please don't live in the filters, isn't it good to be real?"

Zara addressed the controversy, standing by their decision to show Li as she is. "The aesthetics of the Spanish people are different," Zara said in a statement. "Our models are all photographed purely, the pictures aren't changed, and they're not modified. "Zara made no attempt to “uglify” their model. "She has always looked like this, her face has not been photoshopped, she was photographed naturally,” said Zara.

Li has modeled for brands such as Prada, Calvin Klein, Chanel, H&M, and Tommy Hilfiger. She has also graced Vogue’s cover in Italy andChina. Li grew up disliking her freckles. The model told Vogue in 2016, "When I was little, I really hated them because normally Asian people don’t have them,’ said Li. “In high school, I always tried to cover them, but now it's ok. I like them, and that's enough."

Chinese daily GlobalTimes called Li’s freckles “iconic,” and we would have to agree. There is beauty in imperfection. It’s great that Zara chose to present a model as she is, rather than retouching her to fit beauty standards.

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Family

I'm staring at my screen watching the President of the United States speak before a stadium full of people in North Carolina. He launches into a lie-laced attack on Congresswoman Ilhan Omar, and the crowd boos. Soon they start chanting, "Send her back! Send her back! Send her back!"

The President does nothing. Says nothing. He just stands there and waits for the crowd to finish their outburst.

WATCH: Trump rally crowd chants 'send her back' after he criticizes Rep. Ilhan Omar www.youtube.com

My mind flashes to another President of the United States speaking to a stadium full of people in North Carolina in 2016. A heckler in the crowd—an old man in uniform holding up a TRUMP sign—starts shouting, disrupting the speech. The crowd boos. Soon they start chanting, "Hillary! Hillary! Hillary!"

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via EarthFix / Flickr

What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

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Policing women's bodies — and by consequence their clothes — is nothing new to women across the globe. But this mother's "legging problem" is particularly ridiculous.

What someone wears, regardless of gender, is a personal choice. Sadly, many folks like Maryann White, mother of four sons, think women's attire — particularly women's leggings are a threat to men.

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Men are sharing examples of how they step up and step in when they see problematic behaviors in their peers, and people are here for it.

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