The future is fluid. That's the message behind this pop duo's latest LGBTQ campaign.
Tegan and Sara teamed up with Wildfang for an awesome new campaign.
Tegan and Sara Quin want to show you the future — and if we're being honest, it looks pretty cool.
Late last year, the indie pop duo launched the Tegan and Sara Foundation as a vehicle for social change and LGBTQ issues. To further their goals, the famous twins and their eponymous foundation recently teamed up with the good people over at feminist clothing connoisseurs Wildfang for a campaign called "The Future is Fluid."
The social media campaign — centering around the #TheFutureIsFluid hashtag — is accompanied by a special collection of hoodies, T-shirts, pins, and jackets by Wildfang, with all profits from those sales go to the Tegan and Sara Foundation.
[rebelmouse-image 19532409 dam="1" original_size="750x500" caption="Tegan and Sara model some of the "The Future is Fluid" gear. All photos courtesy of Wildfang." expand=1]Tegan and Sara model some of the "The Future is Fluid" gear. All photos courtesy of Wildfang.
The Quins narrate the campaign's launch video, explaining what a fluid future looks like to them. Gender identity, expression, and sexuality are not always so easy to place into a box. Rather than seeing that as a problem, the campaign suggests we should embrace the in-between and outside of these traditional boundaries.
The campaign video features people from a variety of genders and sexual orientations.
Hailee, a 19-year-old model and artist, identifies as gender neutral, occasionally gender fluid, participated in the launch video to help illustrate that identity can exist along a spectrum.
Hailee.
Ruby, a fourth grader, describes herself as a "proud feminist trans kid," and took part in the campaign to help push for a future where all people can be safe, supported, and accepted — even if they're not always understood.
Ruby.
A self-described queer fat femme powerlifting coach, Alex uses their gender to send "a fat middle finger at the status quo" and says they hope the future can be one "where everyone can experience joyful embodiment and boy liberation.
Alex.
Earlier this year, Trystan, a trans man, made news when he gave birth to a baby boy named Leo. For him, that was all part of the adventure of creating what he calls a "mosaic" of "the best parts of gender."
Biff, Trystan's partner of seven years, has a unique view on acceptability and his own gender journey, saying that true acceptance must be based on authenticity. The two accept each other for who they are, their authentic selves.
Biff, Trystan, Hailey, Riley, and baby Leo.
Nicasia took part in the campaign because she wanted to be able to express herself in the most true-to-form way possible. That feeling — wanting to be seen, wanting to be safe, wanting to be loved and accepted for who we are — is remarkable in how utterly unremarkable it actually is. You don't have to be any specific gender or have any specific sexuality to want to believe in a world where we're all given the opportunity to be our authentic selves — you just need to be human. The future is fluid, and it belongs to all of us.
Nicasia.
A lot of brands are increasingly looking toward diversity as an advertising strategy. With Wildfang, that's baked right into who they are as people and as an organization. The Tegan and Sara Foundation partnership is just the latest in a long line of socially-conscious campaigns from the Portland-based company.
Check out the awesome campaign launch video below.
Check out the video or Wildfang's website for more info about the campaign. For additional info on the Tegan and Sara Foundation and what they do, visit their website. Also, we were not paid to promote this; we just thought it was a really cool campaign.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.