Two people having a conversation at a party.
Many people, especially those who are introverted and shy, are uncomfortable making small talk with someone new, whether they’re at a party, work event, or just standing in line at the grocery store. However, a 2017 Harvard study revealed a simple three-step trick to make you more likable and conversations more comfortable.
The researchers found that when approaching someone you have never met, asking a question and then two follow-up questions dramatically increases your likeability. The study was conducted by Harvard researchers and published in the Journal of Personality and Social Psychology.
“We identify a robust and consistent relationship between question-asking and liking,” the study's authors wrote. “People who ask more questions, particularly follow-up questions, are better liked by their conversation partners.”
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How do I make new people like me?
The study should be a big relief to shy people and introverts who are not interested in trying to impress people by going on and on about themselves.
According to the research, when you meet someone new at a party, the important thing is to approach them like it’s an interview, and you are the journalist. You just need one strong opening question and then you can follow up two times by asking them to clarify what they meant or expand on something they said.
“Think to yourself, 'I need to ask at least five questions in this conversation,' or 'I need to ask questions in this conversation, listen to the answers, and ask follow-up questions.' It’s easy to do, and—even better—requires almost no preparation,” Alison Wood Brooks, assistant professor and Hellman Faculty Fellow at Harvard Business School and a co-author of the study, said, according to Forbes.
People like those who ask follow-up questions not only because they enjoy talking about themselves, but because It also shows that their conversation partner is actively listening. They are paying attention, not looking over your shoulder at someone else. “Follow-up questions are an easy and effective way to keep the conversation going and show that the asker has paid attention to what their partner has said,” the researchers note.
The findings counter the strategy many use when meeting someone for the first time, whether on a blind date or at a networking event. For many, the first step is to try and impress the new person, but research shows that’s not the case.
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“The tendency to focus on the self when trying to impress others is misguided,” the study’s authors wrote, adding that “redirecting the topic of conversation to oneself, bragging, boasting or dominating the conversation, tend to decrease liking.”
It’s a pretty simple concept: people like talking about themselves and if you allow them, they’ll like you more. “Compared to those who do not ask many questions, people who do are better liked and learn more information from their conversation partners,” Brooks said. “This strategy does both. It’s an easy-to-deploy strategy anyone can use to not only be perceived as more emotionally intelligent but to actually be more emotionally intelligent as well.”
One of the studies cited by the authors focused on online dating and found that asking follow-up questions meant a greater chance of getting a second date. The researchers found that the top third of question-askers got the most second dates. When researchers looked at face-to-face speed daters, where they met 20 people at a time, they found that asking one more question on each date would help someone succeed in getting a “yes I want to see you again” on one more date.
The three-question rule has some caveats. You should make sure you're having a conversation, not an interrogation. “Asking a barrage of questions without disclosing information about yourself may come across as guarded, or worse, invasive,” Brooks says.
How much should I talk in a conversation?
A group of women look bored at a party.Image via Canva
While it’s important to ask questions when you meet someone new, you can’t let them do all the talking. Research shows that the perfect conversation ratio is 43:57. You do 43% of the talking and 57% of the listening. The goal is to make your conversation partner and new friend think, “Wow, that person really gets me” by the time the conversation ends.
The next time you find yourself in a social situation, you can feel a bit more relaxed knowing there is a scientifically proven way to ensure that people will find you likable and a good conversationalist. Remember the three-question rule: Open with a question and then ask two follow-ups.
Need even more Harvard-sourced tips for painless conversations? Listen to what the Harvard Business Review has to say:
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This article originally appeared last year.