On May 10, 2017, actor and activist Leonardo DiCaprio took to Twitter to save a marine species.
"The vaquita is the most endangered marine mammal in the world," he wrote of the species, which can only be found off Mexico's shores in the Gulf of California. "Join me [and the World Wildlife Fund] and take action."
It may seem like an average tweet, coming from one of the biggest environmental advocates in the world. But the tweet has had global ramifications.
Photo by National Geographic Channel, courtesy of the Everett Collection.
As DiCaprio noted in a Facebook post that same day, unsustainable fishing has caused a steep decline in the total number of vaquitas.
There may only be 30 left in the gulf right now — a 90% drop since 2011 — which also explains why there seem to be so few photos of the rare porpoise in the wild.
A rare photo of a vaquita. Photo by World Wildlife Fund.
One major reason for the falling numbers is China's hunger for the totoaba fish, which also only lives in the Gulf of California. Mexican fishermen use massive gill nets to catch the totoaba and ship the marine animals to China — an illegal practice in itself. But all too often, vaquitas get caught in these nets and are needlessly killed.
This doesn't just affect the vaquita either. Illegal fishing is harming many other marine species in the region, too — species that local communities rely on for food and business.
DiCaprio linked to a petition by the World Wildlife Fund calling on Mexican President Enrique Peña Nieto to act now to save the species in his Facebook post and tweet.
Among other demands, the letter urges the president to implement and enforce a permanent gill net fishing ban.
Photo by Alfredo Estrella/AFP/Getty Images.
To Nieto's credit, his government has taken some steps to save the vaquita.
In 2015, Mexico implemented a two-year gill net fishing ban. But it wasn't properly enforced, advocates argued, which helps to explain why vaquita numbers continued to dwindle. What's more, what little effect the ban did have on dissuading fisherman is now gone entirely because the ban expired in April 2017.
DiCaprio's posts did actually catch the attention of the Mexican president, who responded on Twitter.
I welcome @LeoDiCaprio and @World_Wildlife 's concern regarding the Vaquita Marina.— Enrique Peña Nieto (@Enrique Peña Nieto) 1494556833
In a series of tweets, Nieto explained how his government has upped efforts to save the vaquita in recent years, such as expanding its protection zone in the gulf and committing 300 marines and 15 boats to monitor the area.
Still, DiCaprio's call to act seemed to spark new urgency from the Mexican president, who made a very public commitment to ensure the vaquita won't be lost forever.
Mexico's government is making a major effort, doing what should have been done decades ago to save the Vaquita Marina.— Enrique Peña Nieto (@Enrique Peña Nieto) 1494557175
Not everyone has over 17 million Twitter followers like DiCaprio, but we all have a voice.
Use it to tweet your support for the Word Wildlife Fund's petition and put more pressure on Nieto and Mexico to save the vaquita.
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.