Fashion has always helped move the needle forward. So we created our own store.

"Power to the People." "United We Shall Overcome." "Make Love Not War." Why do these phrases still resonate 50 years later?

It's partly because they became power slogans that united passionate activists around the country standing up for what they believed in.

It's also partly because they appeared on millions of posters, buttons, and shirts sported by passionate protesters during the late 1960s.


At that time, polarizing government actions and unaddressed injustices had led to a starkly divided nation that left many people feeling voiceless and powerless. But instead of sitting back, they took to the streets, protesting these injustices as often as they could. They traveled across the country to confront President Richard Nixon in Washington, D.C. They made considerable efforts to encourage social change in their own backyards.

Photo by Staff Sgt. Albert R. Simpson/Department of Defense/Wikimedia Commons.

Sound familiar?

Even when they weren't actively demonstrating, it became common practice for activists to wear their missions proudly, like bold badges of support.

Not only did this help encourage a unified front, it likely stirred up dialogue between people with differing opinions who might not otherwise engage. Those conversations may not have always been constructive, but the mere possibility of them was a step in the right direction.

These emblems helped keep important issues on people's minds, reminding everyone that there's still more work to be done.

Photo via the New York State Museum.

Reflections of the 1960s activism culture are clearly visible in today's youth.

A prime example is the thousands of students who walked out of their schools on April 20, 2018, in protest of the lack of harsher gun laws. Many of them wore orange in solidarity.

It's not surprising that activism is on the rise given the similarly tumultuous time in which we find ourselves. It's also oddly fitting considering it's the 50th anniversary of so many iconic student protests, including Kent State, Columbia University, and the Paris riots. Those young adults were also fighting for change against a government run by an older generation bent on upholding the status quo. The only difference is that today, protesters are armed with a much more powerful mouthpiece than their own voices: the internet.

Thanks to such a pervasive rallying device, protests are happening more often and on many different levels. From solidarity movements like #MeToo to donation-based demonstrations like those made to Planned Parenthood in Mike Pence's name, activism is evolving in inspiring ways. However, what's perhaps most exciting is how much activism is going on in real life despite the stereotype of internet slacktivism.

People are realizing that showing up for causes they believe in is still the most effective way to send a message. And wearing a unifying symbol helps strengthen their mission.

Consider the millions of pink pussy hats people wore to the Women's March that spanned the world on Feb. 21, 2017 — the day after Inauguration Day in the U.S.

Photo by Philip Roeder/Flickr.

Or the safety pin movement that sprung up in opposition to the rampant xenophobia of 2017.

👊🏻👊🏼👊🏽👊🏾👊🏿 #safe

A post shared by Olivia Wilde (@oliviawilde) on

These emblems helped protesters see just how many people are standing behind them, even if they're not all in the same place at the same time. They also kept the movement on everyone's minds.

Clearly, fashion can play a pivotal role in moving the needle forward. That's why we at Upworthy and GOOD have created our very own collection of wearable items for our audience to wear proudly in 2018.

We're calling it PSA Supply Co., and it's designed to help people like you share positive, solution-oriented messaging about the future of our country and our world. Gone are the days of sitting on the sidelines.

Our "Human, Kind." shirt. Photo via PSA.

Both publications are platforms where people go already to be inspired by artists, big thinkers, activists, and impactful nonprofits; this lifestyle-brand arm will be an extension of that. Our hope is that it will also inspire people to connect with others and spark necessary conversations about change.

But the mission here isn't just to spread inspiring messages. From production to sale, these goods are giving back in a big way.

PSA makes all its merchandise in partnership with Social Imprints — a manufacturing company that employs at-risk adults — including those who've been formerly incarcerated, veterans, and recovering addicts — in order to give them a second shot at a successful life.

Photo via PSA.

And 10% of every sale of this round will go to the Center for Community Change Action — a nonprofit that strives to empower low-income people to create change in their communities and across the country. Many of these individuals have been severely affected by the new policies of our current administration. That's why this organization is committed to getting their voices heard by people who can do something about it.

This week, we officially launch our first suite of products ranging from a simple "Be Nice It’s Cool" to a plain white T-shirt featuring any senator's phone number you want.  

Our first collection currently features four designs that display impactful, timelessly significant messages.

Photos via PSA.

But our favorite? "Nov. 6." This election (and every election) is a big one, so wear this shirt proud and remind your friends and family that their vote counts.

Photo via PSA.

If you're not a T-shirt fan, there are also buttons and tote bags available that carry bold messages like "Fear less" and "Give a damn!"

It may seem silly to think that a phrase on a T-shirt or button could make a difference in the face of so much discord. But judging by history, a little message can resonate for decades if it's powerful enough.

Inciting change is a long and arduous process, but the more people who stand behind these movements, the quicker they'll move forward.

It starts with identifying what your values are and how you can help make them universal. So, what change do you want to be?

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Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

Cities

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

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via EarthFix / Flickr

What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

Planet

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

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