Fashion has always helped move the needle forward. So we created our own store.

"Power to the People." "United We Shall Overcome." "Make Love Not War." Why do these phrases still resonate 50 years later?

It's partly because they became power slogans that united passionate activists around the country standing up for what they believed in.

It's also partly because they appeared on millions of posters, buttons, and shirts sported by passionate protesters during the late 1960s.


At that time, polarizing government actions and unaddressed injustices had led to a starkly divided nation that left many people feeling voiceless and powerless. But instead of sitting back, they took to the streets, protesting these injustices as often as they could. They traveled across the country to confront President Richard Nixon in Washington, D.C. They made considerable efforts to encourage social change in their own backyards.

Photo by Staff Sgt. Albert R. Simpson/Department of Defense/Wikimedia Commons.

Sound familiar?

Even when they weren't actively demonstrating, it became common practice for activists to wear their missions proudly, like bold badges of support.

Not only did this help encourage a unified front, it likely stirred up dialogue between people with differing opinions who might not otherwise engage. Those conversations may not have always been constructive, but the mere possibility of them was a step in the right direction.

These emblems helped keep important issues on people's minds, reminding everyone that there's still more work to be done.

Photo via the New York State Museum.

Reflections of the 1960s activism culture are clearly visible in today's youth.

A prime example is the thousands of students who walked out of their schools on April 20, 2018, in protest of the lack of harsher gun laws. Many of them wore orange in solidarity.

It's not surprising that activism is on the rise given the similarly tumultuous time in which we find ourselves. It's also oddly fitting considering it's the 50th anniversary of so many iconic student protests, including Kent State, Columbia University, and the Paris riots. Those young adults were also fighting for change against a government run by an older generation bent on upholding the status quo. The only difference is that today, protesters are armed with a much more powerful mouthpiece than their own voices: the internet.

Thanks to such a pervasive rallying device, protests are happening more often and on many different levels. From solidarity movements like #MeToo to donation-based demonstrations like those made to Planned Parenthood in Mike Pence's name, activism is evolving in inspiring ways. However, what's perhaps most exciting is how much activism is going on in real life despite the stereotype of internet slacktivism.

People are realizing that showing up for causes they believe in is still the most effective way to send a message. And wearing a unifying symbol helps strengthen their mission.

Consider the millions of pink pussy hats people wore to the Women's March that spanned the world on Feb. 21, 2017 — the day after Inauguration Day in the U.S.

Photo by Philip Roeder/Flickr.

Or the safety pin movement that sprung up in opposition to the rampant xenophobia of 2017.

👊🏻👊🏼👊🏽👊🏾👊🏿 #safe

A post shared by Olivia Wilde (@oliviawilde) on

These emblems helped protesters see just how many people are standing behind them, even if they're not all in the same place at the same time. They also kept the movement on everyone's minds.

Clearly, fashion can play a pivotal role in moving the needle forward. That's why we at Upworthy and GOOD have created our very own collection of wearable items for our audience to wear proudly in 2018.

We're calling it PSA Supply Co., and it's designed to help people like you share positive, solution-oriented messaging about the future of our country and our world. Gone are the days of sitting on the sidelines.

Our "Human, Kind." shirt. Photo via PSA.

Both publications are platforms where people go already to be inspired by artists, big thinkers, activists, and impactful nonprofits; this lifestyle-brand arm will be an extension of that. Our hope is that it will also inspire people to connect with others and spark necessary conversations about change.

But the mission here isn't just to spread inspiring messages. From production to sale, these goods are giving back in a big way.

PSA makes all its merchandise in partnership with Social Imprints — a manufacturing company that employs at-risk adults — including those who've been formerly incarcerated, veterans, and recovering addicts — in order to give them a second shot at a successful life.

Photo via PSA.

And 10% of every sale of this round will go to the Center for Community Change Action — a nonprofit that strives to empower low-income people to create change in their communities and across the country. Many of these individuals have been severely affected by the new policies of our current administration. That's why this organization is committed to getting their voices heard by people who can do something about it.

This week, we officially launch our first suite of products ranging from a simple "Be Nice It’s Cool" to a plain white T-shirt featuring any senator's phone number you want.  

Our first collection currently features four designs that display impactful, timelessly significant messages.

Photos via PSA.

But our favorite? "Nov. 6." This election (and every election) is a big one, so wear this shirt proud and remind your friends and family that their vote counts.

Photo via PSA.

If you're not a T-shirt fan, there are also buttons and tote bags available that carry bold messages like "Fear less" and "Give a damn!"

It may seem silly to think that a phrase on a T-shirt or button could make a difference in the face of so much discord. But judging by history, a little message can resonate for decades if it's powerful enough.

Inciting change is a long and arduous process, but the more people who stand behind these movements, the quicker they'll move forward.

It starts with identifying what your values are and how you can help make them universal. So, what change do you want to be?

Photo by Anna Shvets from Pexels
True

Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

Amazon

In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

Keep Reading Show less
Images via Canva and Unsplash

If there's one thing that everyone can agree on, it's that being in a pandemic sucks.

However, we seem to be on different pages as to what sucks most about it. Many of us are struggling with being separated from our friends and loved ones for so long. Some of us have lost friends and family to the virus, while others are dealing with ongoing health effects of their own illness. Millions are struggling with job loss and financial stress due to businesses being closed. Parents are drowning, dealing with their kids' online schooling and lack of in-person social interactions on top of their own work logistics. Most of us hate wearing masks (even if we do so diligently), and the vast majority of us are just tired of having to think about and deal with everything the pandemic entails.

Much has been made of the mental health impact of the pandemic, which is a good thing. We need to have more open conversations about mental health in general, and with everything so upside down, it's more important now than ever. However, it feels like pandemic mental health conversations have been dominated by people who want to justify anti-lockdown arguments. "We can't let the cure be worse than the disease," people say. Kids' mental health is cited as a reason to open schools, the mental health challenges of financial despair as a reason to keep businesses open, and the mental health impact of social isolation as a reason to ditch social distancing measures.

It's not that those mental health challenges aren't real. They most definitely are. But when we focus exclusively on the mental health impact of lockdowns, we miss the fact that there are also significant mental health struggles on the other side of those arguments.

Keep Reading Show less
True

If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.

Keep Reading Show less

A vintage post-card collector on Flickr who goes by the username Post Man has kindly allowed us to share his wonderful collection of vintage postcards and erotica from the turn of the century. This album is full of exquisite photographs from around the world of a variety of people dressed in beautiful clothing in exotic settings. In an era well before the internet, these photographs would be one of the only ways you could could see how people in other countries looked and dressed.

Take a look at PostMan's gallery of over 90 vintage postcards on Flickr.

Keep Reading Show less
via Budweiser

Budweiser beer, and its low-calorie counterpart, Bud Light, have created some of the most memorable Super Bowl commercials of the past 37 years.

There were the Clydesdales playing football and the poor lost puppy who found its way home because of the helpful horses. Then there were the funny frogs who repeated the brand name, "Bud," "Weis," "Er."

We can't forget the "Wassup?!" ad that premiered in December 1999, spawning the most obnoxious catchphrase of the new millennium.

Keep Reading Show less