Family-owned Fresh Cravings 'Salsabrates the Good' and supports youth changemakers
There's no question that we live in challenging times. But along with challenges come opportunities for change—and for changemakers to rise up.
When the world feels dark, we naturally crave the light. We look for torches of goodness, people who create and shed light on positive change in their communities and in society, as a whole. Sometimes we find these wonderful humans in the most unlikely of places—for instance, in the "Salsabrations" of a beloved snacking brand known for chilled salsas and hummus dips.
Family-owned Fresh Cravings says that its motto, "Crave Goodness," is about inspiring people to seek the best for themselves, their friends and family and their communities. It’s not just lip service; the company puts its money where its mouth is, giving back to the communities it serves. In 2021, Fresh Cravings launched a national giveback campaign to "Salsabrate™ The Good" by donating $5,000 a week—$250,000 total—to 50 grassroots, non-profit organizations with an emphasis on youth change-makers. And it's continuing its commitment to amplify and support the good in 2022.
Upworthy is thrilled to partner with Fresh Cravings in sharing these youth-led initiatives and celebrating the unsung heroes who are being lifted up in this campaign. Check out these young folks and the awesome things they're doing for their communities:
Peyton was just 7 years old when she founded her nonprofit organization, Eye of a Child, which helps brings awareness and resources to fight child homelessness. Peyton says she has seen homelessness in her own family and learned in her research that 2.5 million children experience homelessness annually. She asked her mom if she could invite 100 homeless people to her 8th birthday party, which prompted the idea for Eye of a Child. The organization makes and sells heart-shaped crayons and custom t-shirts and then donates the profits to homeless shelters. "You should still care for somebody, even if they don't have as much money," says Peyton. "They're still here—care for them while they are."
To learn more about Eye of a Child or to support Peyton's efforts, please visit: https://eyeofachild.org.
There are amazing initiatives all around us that we may not see that deserve to be recognized. Supporting those who are already enacting positive change in their communities—especially young people who represent the future of humanity—is one of the best ways companies and individuals can make an impact on our world.
To learn more about the other organizations Fresh Cravings is lifting up and to be part of this ongoing festival of compassion and charity, join the Salsabration and sign up for the Fresh Cravings newsletter. We can all make our world a better place by amplifying goodness and taking inspiration from the beacons of light in our communities.
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