Frankie Gonzales-Wolfe is the subject of the documentary, "A Run for More."
When we think about elections, so many of us focus on presidential elections and forget about congressional, statewide or even smaller, local elections. The documentary film, “A Run for More,” focuses on Frankie Gonzales-Wolfe as she runs for one of those local positions—city council member in San Antonio, Texas. Focusing on Gonzales-Wolfe as the first openly transgender woman to run for such office, the film shows how the campaign gave Gonzales-Wolfe a deeper sense of self. I was lucky enough to chat with her and the film’s director, Ray Whitehouse, about their friendship, the campaign, making the film and Frankie’s future political plans.
The pair met in 2016 when Whitehouse was working on a project about political campaign volunteers. At the time, Gonzales-Wolfe was working as a volunteer on Hillary Clinton’s presidential campaign. She has worked on dozens of campaigns over the years—her first was Bill Clinton’s re-election campaign in 1996 while still in high school.
“The film [“A Run for More”] really came from the relationship we built in 2016,” Whitehouse explained. “I came to Frankie with this idea about exploring ideas around who was qualified to run for office, who is not qualified and what are the lived experiences that fit into those categories.”
A Run for More - Trailer
A Run for More - Trailer from Ray Whitehouse on Vimeo.
In 2018, after growing tired of politicians using diversity and inclusion as a running platform but not an actual practice, Gonzales-Wolfe decided that she was going to run for city council. Of course, Whitehouse suggested filming the whole experience and turning it into a feature-length documentary. For Gonzales-Wolfe, allowing the process to be filmed would allow it to stand as a living document and testament to what it’s like to run for political office when you’re trans, especially in a place that is traditionally conservative, like Texas.
“The kind of conversation I wanted to generate was this kind of conversation around the two worlds that Frankie had to navigate: one world was sort of like 'hey I’m just Frankie and I'm running for office,' she didn’t necessarily get taken very seriously. But then when she tried to foreground her identity as a trans woman trying to do this groundbreaking thing, then you get into the flipside. By highlighting her visibility, the unfortunate reality is that’s what leads to attacks,” Whitehouse said.
The National League of Cities describes city council members as “legislators of a municipality who are democratically elected to decide which services will be provided and how to pay for them, among many other tasks.” Because of the nature of the work, the position is elected, but is nonpartisan, meaning you don’t have to be affiliated with a particular political party to run. Council members serve their most local constituents on local matters, which means they’re serving a diverse group of people with equally diverse needs and interests.
A native Texan, you can see that Gonzales-Wolfe really cares for the people where she’s from and believes that she can have a hand in creating a better place for her neighbors and herself. Much of her platform revolves around local changes she can make, like protecting small businesses and giving them space in the local airport. She’s also a caring and loving wife and daughter—you see a lot of her time at home with her husband Jeff. “A Run for More” gives you a look at how a regular person can make a difference. But also, it reveals that politics can teach you a lot, especially about yourself.
“For me, it wasn’t so much of a balance as it was telling Ray, 'if we’re going to do a documentary and you’re going to be shooting about me, about my life, what it is to be a trans woman—a trans person in Texas, you have to be all in,' which means you’re going to see me at my worst, my best, stressed, not wearing makeup. I wanted to be able to capture the true sentiment of ‘I’m not different than anyone else’ when it comes to family,'” Gonzales-Wolfe told me.
“A Run for More” is not without its heavy moments. During one scene near the middle of the film, Gonzales-Wolfe tells the story of her sexual assault in striking detail. It’s not in the film for shock value—it shows her resilience, and how it takes time to get to a point where it doesn’t define her.
“That situation didn’t define who I am as a woman, even though those men wanted to make it a point to let me know it would define me as a woman,” she shared.
Frankie Gonzales-Wolfe and her volunteers were very busy on the campaign trail.
In another scene, she and her volunteers are tasked with door-to-door canvassing. While a typical part of campaigning, it’s not without its own challenges. But this particular moment will highlight something many of us don’t think about. The campaign consultant she’s working with (who is a successful advisor and friend) has them working from a list of exclusively Republican and conservative constituents. It’s a nonpartisan race—Gonzales-Wolfe and her team are well aware that they have to appeal to voters on both sides of the political table.
We see her walking up to doors and knocking…most doors don’t even open. A few do and take a flier. But then there’s one house where the resident is clearly one of the angry Republican types we have seen on television. He berates Gonzales-Wolfe for only listening to CNN and other “left wing” news and not watching Fox News or listening to the other side. She calmly assures him that she is listening and will fight for everyone. When the door closes, she is clearly rattled by the interaction and makes the decision that the team will switch to phone banking the rest of the list.
Later that same day, a visibly upset Gonzales-Wolfe tells her team about a phone call she has just ended. During the call, the voter she was speaking with calls her a “f***ing tranny,” which understandably upsets and enrages her. Talking to her campaign consultant later (who is upset that the team deviated from the plan of in-person canvassing) she relays the conversations again, still very upset by the interactions.
Sending a trans person into interactions like that can have multiple outcomes. It could be the ones that Gonzales-Wolfe encountered, where people just said things that were unkind or spoke in a tone that was rattling. But things could have escalated to violence, especially during the in-person interaction. By canvassing in person, she was opening herself up to physical violence. You never know what’s in a person’s mind. There are multiple scenes in the film where we see Gonzales-Wolfe and her team repairing campaign signage around town that was torn down because she is trans.
Frankie meets with local trans activists.
The most positive moments in the film come from her interactions with other trans people. She touches on it in the film, but it’s clear that connecting with her transness has been challenging to her in her transition. Running for office forced her to interact with local transgender activists in her community to truly understand what trans people in Texas are fighting for. As a result, it deepened her understanding and connection to the local community and to herself.
“I’m embarrassed right now,” Gonzales-Wolfe tells her husband at home after a trans lobby day. “For the past 20 plus years, I’ve stayed away from…I’ve never been an activist. I’ve been in politics, but I’ve never been an activist within the LGBTQIA community—especially on trans issues. I can’t lie about it.”
Ultimately, Gonzales-Wolfe lost the election, coming in third. Of course the loss was disappointing, but not discouraging. Currently, she is working as the chief of staff for the county commissioner, but she’s absolutely not ruling out another run for office in the future.
“Now is not the time, I believe I will be given a sign when the time comes,” Gonzales-Wolfe said. “But yeah, I do see myself running again, but I don’t see myself running in a nonpartisan race. It’s not local government that has written laws against me or shun who I am as an individual. It has been people at the state level and I feel that is where I’ll best be able to use my skill set as a voice for the voiceless.”
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12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.