Behold the first razor designed to shave someone else.

"It takes me like a half an hour to shave my father because I have to be so careful," a middle-aged man declares.

The man, identified as New Jersey native Kristian Rex, presses the razor to his elderly, disabled father's face — a face he loves. With great care, he glides the blade across his father's chin, upper lip, and cheeks, taking pains to listen and follow instructions.

"He's really particular about his sideburns." he says, as his dad smiles.


The ad, which recently won six Lion Awards at Cannes, is the centerpiece of the launch of Gillette's Treo, which the company calls the "first-ever assisted shaving razor."

The blade, which is designed specifically for a caregiver to use on clients or family members, is currently in testing. The company plans to distribute 10,000 razors free as part of the trial. The data they gather will help inform the final design.  

"When we spoke with our partners like [the American Society of Aging], we learned that the primary goal of family members and professional caregivers alike is to help maintain a sense of normalcy and to support lost functions — like the ability to shave oneself," Melissa Monich, Procter & Gamble's vice president of research and development, global grooming, said in a news release.

Adapting the Treo for caregiver use meant redesigning the company's traditional blade to optimize for one person shaving another.

The most drastic change is to the handle, which works "like a paintbrush" and includes a divot that operators place their fingers on for a steadier shave. The handle also contains built-in shaving gel, allowing caregivers to lather and shave in one motion.

Some caregivers plan to waiting and see if the Treo will really work as advertised.

While others are cautiously optimistic.

The company hopes the innovation results in a "dignified shaving experience" for those unable to shave themselves.

"We were struck by how important these day-to-day activities are in supporting the dignity, pride, and morale of those who need assistance," Monich said.

Soon, a few thousand people will have a chance to see if the blade delivers that boost — and a clean shave, to boot.

People interested in receiving a free razor as part of the pilot program can register here through Nov. 30, 2017.

Anyone who has gone through the process of disentangling themselves from an addiction knows it's an ongoing, daily battle. It may get easier, and the payoffs may become more apparent, but it's still a decision someone makes each day to stay detached from their substance of choice.

Seeing someone who has a long record of sobriety—especially after a very public struggle—can be motivating and inspiring for others in different stages of their recovery journey. That's part of why actor Rob Lowe's announcement that he's reached 31 years sober is definitely something to celebrate.

"Today I have 31 years drug and alcohol free," Lowe wrote on Twitter. "I want to give thanks to everyone walking this path with me, and welcome anyone thinking about joining us; the free and the happy. And a big hug to my family for putting up with me!! Xoxo"

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The global eradication of smallpox in 1980 is one of international public health's greatest successes. But in 1966, seven years after the World Health Organization announced a plan to rid the world of the disease, smallpox was still widespread. The culprits? A lack of funds, personnel and vaccine supply.

Meanwhile, outbreaks across South America, Africa, and Asia continued, as the highly contagious virus continued to kill three out of every 10 people who caught it, while leaving many survivors disfigured. It took a renewed commitment of resources from wealthy nations to fulfill the promise made in 1959.

Forty-one years later, although we face a different virus, the potential for vast destruction is just as great, and the challenges of funding, personnel and supply are still with us, along with last-mile distribution. Today, while 30% of the U.S. population is fully vaccinated, with numbers rising every day, there is an overwhelming gap between wealthy countries and the rest of the world. It's becoming evident that the impact on the countries getting left behind will eventually boomerang back to affect us all.

Photo by ismail mohamed - SoviLe on Unsplash

The international nonprofit CARE recently released a policy paper that lays out the case for U.S. investment in a worldwide vaccination campaign. Founded 75 years ago, CARE works in over 100 countries and reaches more than 90 million people around the world through multiple humanitarian aid programs. Of note is the organization's worldwide reputation for its unshakeable commitment to the dignity of people; they're known for working hand-in-hand with communities and hold themselves to a high standard of accountability.

"As we enter into our second year of living with COVID-19, it has become painfully clear that the safety of any person depends on the global community's ability to protect every person," says Michelle Nunn, CARE USA's president and CEO. "While wealthy nations have begun inoculating their populations, new devastatingly lethal variants of the virus continue to emerge in countries like India, South Africa and Brazil. If vaccinations don't effectively reach lower-income countries now, the long-term impact of COVID-19 will be catastrophic."

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