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That one time a company ignored the racist haters and proceeded with another 'shocking' commercial
A while ago, Cheerios aired a regular commercial featuring regular parents and a regular (although very cute) little girl. But wow, did that ordinary ad bring out the ugly in a lot of people. Cheerios had to disable the comments to stop the racist hate directed toward the fictional interracial family. How is this even a thing anymore?Clearly, the company wasn't deterred by the haters because this cute sequel, where the little girl learns things are about to change, aired during the Super Bowl. I love it when a company chooses to ignore a very loud — but very wrong — group.
01.30.14
If you want, you can show Cheerios some support for doing the right thing and representing an average American family in its advertising by hitting the Facebook and Twitter buttons below.