+
More

3 things Burberry could have done instead of burning $37 million worth of unsold goods.

In 2017, the British luxury brand Burberry burned over $37 million worth of unsold clothes, perfumes, bags, and other goods.

And over the past five years, they've reportedly incinerated over $117 million worth.

The luxury brand intentionally destroys their surplus products as an attempt to help protect their brand and stock. According to the BBC, Burberry has been making serious efforts to make their goods appear as exclusive commodities after an uptick of counterfeit items have hit the gray market.


"The reason they are doing this is so that the market is not flooded with discounts," Maria Malone, a fashion business professor at Manchester Metropolitan University, told the BBC. "They don't want Burberry products to get into the hands of anyone who can sell them at a discount and devalue the brand."

But the exposure of this practice has people furious.

Clearly, the brand's priorities can and should be called into question, and people spoke out on social media.

Burberry definitely could've addressed this issue in ways that didn't involve completely destroying their products.

1. They could've slowed production.

While Burberry insisted that "the energy generated from burning its products was captured" — meaning it was done in a supposedly green way — at least a few environmental activists have criticized Burberry for wasting the natural resources used to make their products in the first place.

Lu Yen Roloff, an activist from Greenpeace, said that one way they could've prevented this is by slowing production of items rather than overproducing and destroying the excess.

"Despite their high prices, Burberry shows no respect for their own products and the hard work and natural resources that are used to made them," Roloff told the BBC. "The growing amount of overstock points to overproduction, and instead of slowing down their production, they incinerate perfectly good clothes and products."

2. They could've de-branded and donated the goods to charity.

Others on Twitter suggested that by altering the appearance of their items, Burberry would be able to protect itself from cheapening the brand or enabling counterfeiters.

3. They could've garnered positive publicity by donating to charity.

While this may come off as unsavory, it's still a more conscious alternative to burning. Burberry could've simply donated their items to homeless shelters and other charitable organizations. The PR from such an act would have certainly attracted public attention — and more profit.

Burberry isn't the only brand that uses this practice, but let's hope they see the backlash and consider changing their ways.

Both Chanel and Louis Vuitton have intentionally destroyed their unwanted items to help make their brands remain "exclusive." But in a time where more people are grappling with poverty, food insecurity, and homelessness, these fashion brands should be aware of what kind of message they're sending.

Let's hope they recognize that their impact on the world matters.

via Tod Perry

An artist's recreation of Jackie's napkin note.

A woman named Jackie pulled a move straight out of a romantic comedy recently, and it has the internet rallying around her potential love interest. Jackie met a guy at a bar and liked him so much that she gave him her phone number. Well, 80% of her number, that is.

The world heard about it on January 17 when Twitter user Henpecked Hal and shared a picture of the napkin with her partial phone number written on it. "My 22-year-old cousin met his dream girl at a bar and it's going pretty well,” Hal wrote in the tweet.

Keep ReadingShow less
Science

Sustainably good news: Recycling is getting better and this family is showing us how

What if instead of focusing on what isn’t working, we looked at these stories as an invitation to do better?

Via Ridwell

Ryan Metzger and son Owen

There is no shortage of dire news about the state of modern recycling. Most recently, this NPR article shared the jaw-dropping statistic that about 5% of all plastics produced get recycled, meaning the rest of it ends up in landfills. While the underlying concerns here are sound, I worry that the public narrative around recycling has gotten so pessimistic that it will make people give up on it entirely instead of seeing the opportunities to improve it. What if instead of focusing on what isn’t working, we looked at these news stories as an invitation to do better?

Keep ReadingShow less
Family

A letter to the woman who told me to stay in my daughter's life after seeing my skin.

'I'm not a shiny unicorn. There are plenty of black men like me who love fatherhood.'

Doyin Richards

Dad and daughters take a walk through Disneyland.

True
Fathers Everywhere

This article originally appeared on 06.15.16


To a stranger I met at a coffee shop a few years ago who introduced me to what my life as a parent would be like:

My "welcome to black fatherhood moment" happened five years ago, and I remember it like it happened yesterday.

I doubt you'll remember it, though — so let me refresh your memory.

Keep ReadingShow less

Indie pop band Sub-Radio created a perfect introvert parody of Whitney Houston's hit song.

There are two kinds of people in this world—those who Google "nightlife" when they're exploring travel destinations and those with no desire to venture anywhere after 10:00 p.m.

Nothing against those folks who enjoy spending after-bedtime hours in crowded nightclubs, but "nightlife" just sounds like torture to me. Even during my somewhat wild college days, whenever I'd go out dancing late at night with my friends, the little voice in my head would say, "You know you'd rather be curled up on your couch in your jammies right now." And it was right. I would have.

While some introverts may genuinely look forward to a night on the town, I'd venture to guess most of us don't. By the end of the day, our social batteries are usually pretty tapped out, so a quiet evening with a movie or a book is almost always preferable to one that involves trying to make conversation over blaring music and strobe lights.

Keep ReadingShow less
Pop Culture

Magician changes his act so a visually impaired man can experience it for the first time

“I really want you to experience the magic right now. So let’s try something.”

@magickevinli/TikTok

“There’s always a way to experience magic.”

Pro magician Kevin Li has dazzled audiences, celebrities and even heavy hitters in the industry like Penn and Teller with his impressive sleight of hand displays.

However, Li would tell you that one of his “most memorable” performances wasn’t for a sold out crowd, but for a single person who might normally miss out on his gifts.

A video posted to Li's TikTok shows Li offering up a magic trick to a man who is vision impaired. At first, the man politely declined, saying, “I’m blind, so the magic won’t work for me."

Without missing a beat, Li replied, “I really want you to experience the magic right now. So let’s try something.”

Keep ReadingShow less
Identity

Alabama community loves deaf Waffle House cook who taught his co-workers to use sign language

Manager Michael Clements has "never seen" an employee like Pookie White.

via Google

The Waffle House in Hope Hull, Alabama.

Even though companies with workplaces that make accommodations for disabled workers are happier and more profitable, there is still a huge discrepancy in workforce participation between deaf people and those who can hear. According to Deaf People and Employment in the United States, 53% of deaf people are in the workforce as compared to 75.8% of those who can hear.

One of the biggest hurdles to deaf people entering the workforce is discriminatory hiring practices, intentional or not.

“There are often layers of discriminatory hiring practices that make [workplace participation] statistics still hold true today,” the study says. “Such practices can range from the discriminatory language on the job ad itself, to the application & hiring process, and can even impact the promotion of deaf employees.”

Keep ReadingShow less