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84 Lumber may have made Super Bowl commercials great again.
Powerful political messages were embedded in the commercials that aired during the big game on Feb. 5, 2017. We've talked about Audi and Budweiser, but a lesser-known company called 84 Lumber had a resonant message about immigration.
It was a message so compelling that the Fox network actually banned part of it.
The aired version of the ad documents the start of the journey of a mother and daughter searching for a better life in America.
It touches on the challenges crossing the border may bring for those who can't afford the requirements of legal entry.
It shows crossing the border is definitely no stroll through the park.
The TV version ended with a hopeful scene in front of a fire. But this is only half the story.
The original edit, posted on 84 Lumber's website paints the rest of the somber picture.
In the final moments of the commercial, the mother and daughter face the final hurdle of entering America: a great, expansive wall.
Fox told Amy Smiley, 84 Lumber's marketing director, that they had "concerns about some of the elements" of the original version.
"FOX rejected our original commercial because they determined that some of the imagery, including 'the wall' would be too controversial," read the official statement from Michael Brunner, CEO of Brunner, the ad agency that produced the television spot.
But they also built a door.
In the statement, Brunner said 84 Lumber felt too strongly about the ad's message to leave it on the editing room floor. So they made the story available in full online ā which caused the site to crash during the game.
The company's belief is that all people, if they have the will and determination ā no matter where they are from ā deserve their chance at the American dream.
There was some backlash against 84 Lumber for the ad, but refreshingly, they answered criticism succinctly and flawlessly.
84 Lumber is a company many of us had never heard of before the Super Bowl, but we won't forget this message anytime soon.
That message is simple: Compassion and opportunity still exist in America.
It doesn't matter what edicts are handed down from above, but rather what foundation we build from below. It's the American way, and we're all part of this American story.
Watch the full version here:



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An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
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Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
āBut the REAL question is: do you now have X-Ray vision?ā
āYou can just say you're a superhero.ā
āI would make a few stops on the way home just to freak some people out!ā
āI would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.ā
āThis one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.ā
āI would save those for fancy special occasions! WOW!ā
āEvery time I'd stop I'd turn slowly and stare at the person in the car next to me.ā
āKeep them. Tell people what to do. Theyāll do your bidding.ā
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.