Asa really, really, really loves cheese.
Judging by the number of people who say things like, "I could totally be vegan if I didn't have to give up cheese," it's safe to say that cheese is favorite staple among the general population. Apparently, Americans in particular are big cheese fans, with the U.S. alone producing a whopping 523 varieties of cheese and 96% of Americans saying they consume cheddar cheese regularly.
But perhaps no one is as big a fan of cheese as a toddler named Asa, whose heartbroken reaction to having his cheese shreds taken away has people crowning the wee one King Cheesehead and begging for his mom to give the not-yet-2-year-old all the cheddar he wants. Though he only says the word "cheese," he manages to take viewers on an entire emotional journey in this video with over 18 million views:
With some combination of "Yeah, same, kid," and "Give that boy all the cheese his heart desires," the consensus was loud in the comments:
"That is not a tantrum cry, that is true pain. 😭"
"Oddly enough, I have the same reaction."
"Me too, bud. Me too."
"That’s a normal human reaction when cheese is taken from anyone. If you don’t react like this, I’d be concerned."
"Don’t you ever take the cheeeeee again from my little ginger baby!!!!"
"Internet Auntie here and I’m on the way Ginger."
"Ready to send the U.S. military after mom."
"DON'T MAKE THIS PAWPAW COME OVER THERE!!😡😡 Quit messin' with that baby's cheese!😍"
Wallace And Gromit Cheese GIF Giphy
"The cheese police are on their way ma’am, taking away a precious angels cheese is a felony."
"I'm his lawyer and I can confirm you are indeed not allowed to confiscate his cheese again."
"Give him an Oscar. He just expressed Love, fear, pain, forgiveness and gratefulness only using one word 🫶. 'Cheeeeesee.'"
"His only lines are four 'cheese's but he won Academy Awards for Best New Actor already. 🥰"
This is not Asa's only viral cheese experience, by the way. Like the true cheese lover he is, he also represented his fellow cheddar heads by demonstrating a perfect example of "cheese rage," the dairy equivalent of "cute aggression." It just builds and builds until his little body can't contain it.
And now Asa has a die-hard fan base of followers who relate to his cheese obsession.
"I’ve never met someone who MAY, in fact, like cheese more than me. 😂"
"Someone called him RON CHEESELY on the viral cheese reel and I can only think of that name every time I see him. He’s so adorable. I hope Santa brings him lots of cheese this Christmas."
"Cheese Baby™️ brings me so much joy. And evidently the whole world. Please give him lots of hugs 🫂"
"Love it! My husband just heard it too and came running in - is it a new cheese baby video?!! Wishing you all the best for the festive season - and thanks for sharing the cheese love. It makes so many of us smile! 😁"
"I watch every video of my new cheese nephew at least 42,458 times. He looks SO much like my little brother when he was little! Please let us gather and pray to the cheese baby mother so we can continue to be gifted with more cheese baby videos! ❤️❤️❤️"
"The Cheese council should make this cute guy their spokesman. Every video of him I watch makes me want to eat some."
"He needs to be paid for all the promoting of cheese. My whole family just keep saying cheeeeese. 🤣🤣"
What is it about cheese that makes it so delectable? It's hard to go wrong with fat and salt, of course, but some people have gone so far as to claim that cheese is addictive, largely due to a misreading of a 2015 study on food addiction and specific foods' impact on the brain. According to Houston Methodist, "There's no scientific evidence that cheese is addictive or that it significantly affects the brain similar to drugs or alcohol. That's not to say that eating cheese can't affect your brain's reward center, which may even cause you to crave it from time to time. But food cravings aren't the same as addictions. And they're also not specific to cheese."
Like all of us, Asa does eat other things besides cheese, of course. Check out his "charCUTErie" board meal:
Straight for the cheese first. Kiddo knows his priorities.
For more Cheese Baby videos, you can follow Asa's mom on Instagram.
Millennial mom struggles to organize her son's room.Image via Canva/fotostorm
Boomer grandparents have a video call with grandkids.Image via Canva/Tima Miroshnichenko
Information from the NICABM website regarding the "Window of Tolerance."Photo Credit: The National Institute for the Clinical Application of Behavioral Medicine 
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Gen Xers and Millennials share 17 of the strangest things their Baby Boomer parents do
"My mom writes her emails in MS Word, then attaches the Word document to the email."
A Baby Boomer couple.
Generational fights have raged since the dawn of time, and a recent spat between Millennials and Baby Boomers is no exception. Baby Boomers, who raised Millennials, accuse the younger generation of being entitled and irresponsible with money. At the same time, Millennials accuse Boomers of having it easier economically while making it harder for those who came after them.
Where is Gen X in the battle? Probably off in the corner somewhere, saying, "Whatever." Aside from the generational sniping, there are some things the older generation does that are just plain baffling to younger people. Whether it's outdated worldviews, a refusal to adapt to modern technology, or a lack of self-awareness, Baby Boomers can do some strange things.
To help the younger folks get over their frustrations with parents from the "Me Generation," a Redditor asked: "What is the most Boomer thing your parents still do?" The stories were pretty funny and relatable, showing that almost everyone with parents over 60 is dealing with the same thing.
Here are 17 of the "strangest" things people's Baby Boomer parents do:
1. Phones on full blast
"Play iPhone slot machine games at full volume in the doctor’s office."
"My dad pretty much exclusively has his phone on speaker, and just walks around in public talking with it at max volume (and talking really loud himself). I’m like 'Dad, the entire supermarket doesn’t want to listen to you, and Uncle Jim complains about how often you have to pee.'"
2. Still using checkbooks
"My mom balances her checkbook every week. They still have a landline."
"And she probably has way more money than you will until she dies!"
3. Email issues
"My mom writes her emails in MS Word, then attaches the Word document to the email."
"Like the email is just the virtual envelope for the digital letter."
4. Restaurant jokes
"All those little restaurant comments.
'Wow, they'll let anyone in here!' when seeing a friend at said restaurant.
'Thanks for having us, not everyone will' to the waiter at the end of the meal.
'As you can see, it was terrible' when the staff takes away the clearly entirely eaten plate.
'You're going to have me floating away in a minute' when more water is put into their glass"
5. Always have to mention race
"Constantly mentioning the race or ethnicity of everyone she mentions. Never with any negative connotation or comment, but usually, there is no reason for it to be relevant to the conversation."
"My Jewish mother will always whisper the word 'black' in case anyone hears her: 'So the nice black man at the hardware store helped me find the right garden hose.'"
6. Googling their Google
"Typing Google on Google before they Google the thing they’re looking for."
"In the Google search bar, they type Google? Lol."
7. Getting a job is a cinch
"Believing you can walk into a business and hand in a resume. If you have a college degree in any field, they'll hire you."
"Just physically hand over your resume to HR or the hiring manager. You'll make a mark and get hired!! Call the office and ask to speak to HR/Hiring Manager."
Any Millennial who argued with their Boomer parents about how hard it is to land a good job should feel vindicated by a 2022 study, which found that most older Millennials didn't secure good jobs until their early 30s, while most Boomers did so in their 20s. "To secure a good job, young adults need to acquire more education and high-quality work experience than was necessary for previous generations," the researchers wrote.
8. Why are they together?
"Stay married forever while they behave like neither one of them can stand each other."
"I'm on the other side of that. After my mom passed, my dad now acts like their marriage was picture perfect and they were the love of each other's lives, even though they couldn't stand each other for at the very least 40 of the 54 years they were married."
9. Collectables or hoarding?
"Think their 'collectibles' are truly valuable."
"My mom insists her Hummels are going to put my kids through college!"
"Mine are the Thomas Kincade paintings. She has a Victorian glass piece that might actually be worth something, but those damn paintings are the real investment."
10. Can you grab the mail?
"Ask me to bring in the mail when they go away for more than 24 hours."
"My parents think everybody is standing at the door waiting for the mailman every day, and don’t believe me when I tell them that some people go days without checking their mail. They think everybody is waiting for the mailman every day because 'somebody might send them a check.' Like, really?"
11. Zero responsibility
"'Well, I guess I was just a bad father.' Yeah. That attitude of anti-responsibility is exactly why 3 out of 4 of your children don't talk to you."
"Ha! Have the same dad, do we?"
12. Comment on people's appearance
"Comment on EVERYBODY’s body/appearance/weight. The first thing my dad does after not seeing me for a year is poke me in the gut and tell me how fat I am."
13. Boomer panic is real
"Literally throwing their hands up in a panic when they don't understand something. Where did they learn that?"
"Or just saying 'well, I don't know', especially when that comes right after you explaining it and showing them how to do something, with them nodding along and asking relevant questions all the way through."
In a video by YourTango, editor Brian Sundholm tried to explain Boomer panic in an empathetic way: "Most of us nowadays know the importance of recognizing and feeling our emotions." Sundholm then quoted therapist Mitzi Bachman, who explained that when people struggle to express their emotions, it can result in an "unhinged" reaction.
14. Annoying Facebook posts
"Post nonsensical rants on Facebook for other boomers to like, share, and comment. Often these rants are political, but not always. Basically cringe-fest."
"Most people won't do it, but share this post if you believe in god and freedom."
"I do NOT give Facebook permission to use my photos and personal information!"
15. Dinner pushers
"While we're eating breakfast. What do you want to do for supper?"
"Can't we enjoy this meal without worrying about the next?"
16. They print everything
"My boomer in-laws print EVERYTHING! The number of times I have said, 'quit wasting ink, email it to me, or text me the link. Or just text me the schedule, don't print it out.' GPS on their phones? Nope...print a map."
"Boomers and their paper man. My dad has finally started using the internet, but he still prints everything he likes. Like he'll see a boat listing on Craigslist and print the entire page, including a massive color photo of it, and he's definitely not going to be buying it either. He's got a stack of papers that is the internet that sits by his recliner. He just sits there with Fox News on (though it's usually muted for some reason, that's a plus) and looks at his papers."
17. Flirting with servers
"My dad is 77 still flirts with the young waitresses. It's f**king weird for everyone."
"He thinks he is in cute old man territory, but he is not."