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You’ve been seeing Africa all wrong. These stunning photos will fix that.

It's time we see Africa the way it wants to be seen.

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It’s hard to tell where our collective misconceptions around Africa came from.

Pictured: Not a country. Image by NASA/Wikimedia Commons.

Whether it's western privilege or something else altogether, we’ve been getting Africa wrong for a really long time. In media, movies, and TV, the western world is guilty of talking about Africa as if it is a homogenous place filled with only war, famine, disease, and large aggressive animals ready to murder. Honestly, it's become embarrassing. 


South African comedian and "The Daily Show" host Trevor Noah is here with the truth. GIF from Comedy Central.

If your understanding of Africa started and stopped with "The Lion King," here's a brief overview.

Africa — the world’s second largest continent — is home to 55 countries and a full one-seventh of the world’s population. It’s so large that if America were superimposed on top of it, the lower 48 states would only cover about one-third of the continent, about the size of the Sahara desert. 

Africa contains multitudes — dozens of languages and nationalities, climates ranging from desert to jungle. There are tiny villages and bustling metropolitan cities with infrastructure rivaling any in the developed world. Africa is modern and ancient, but mostly it’s everything in between — and this in-between is where some of the most fascinating and authentically African stories are found.

In 2012, Peter DiCampo and Austin Merrill started a Tumblr named Everyday Africa to fight back against media and cultural stereotypes of the continent.

Beryl and Peter got married in August 2014 in their hometown of Bukavu in the Democratic Republic of Congo. I remember how Beryl shared with me how Peter pursued her for many years. Both were away – she studied in South Africa and he had a job in Canada – but not a day went by without contact between them. His persistence paid of as Beryl realized what a great guy Peter is. They got married. Their wedding had several parts to it – a combination of local tradition as well as western influence. Their celebration was spread over several days. I photographed their wedding portraits around the town and we stopped by to shoot in some of the most familiar places - like in here the marketplace in Bukavu. It will soon be two years since this day and I just found out that Beryl and Peter just recently had their first child! Cheers to them and their growing family. Bukavu, South Kivu, Democratic Republic Of Congo. Photo by Jana Asenbrennerova @asenbrenenrova #drc #drcongo #africa #wedding #love #bukavu #asenbrennerova

A photo posted by Everyday Africa (@everydayafrica) on

In their experience, conventional media only talked about an Africa ravaged by disease, war, and famine. The reality they knew — through years of working and living on the continent — was very different and much more interesting.

Several times a week, Everyday Africa’s Instagram shares photos of real African life. There are people, places, art, fashion, sports, food, culture, and architecture — most of the images are captured with cellphone cameras.

Look through the stream — or its photojournalist database — long enough, and you’ll notice how familiar it all feels. People shop for groceries; they get their hair done; they skateboard, ride bikes, go to work. At a time when politicians are trying to get elected by sowing fear of immigrants and the unknown in other continents, it is refreshing and comforting to see how similar — and sometimes mundane — our daily lives really are. 

Three years later, the boundary pushing that started with Everyday Africa hasn’t stopped.

Bonteheuwel, a so-called coloured township, was created to house people of mixed descent, many of whom were victims of forced removals form areas that were declared "whites only" under the Apartheid government's Group Areas Act. Despite the fact that my parents both grew up in Bonteheuwel, today was the first time I properly learned about Ashley Kriel through watching Nadine Cloete's documentary Action Kommondant. He was a tireless political organiser during South Africa's state of emergency, the dark years of the 1980s. He was known for his powerful speeches and his magnetic personality. He was an uMkhonto we Sizwe soldier, 20 years of age when he was murdered by the Apartheid police. Role models are often cited as lacking in the townships so it is fitting that the poster is titled "Ashley Kriel, The pride of Bonteheuwel". Photograph by Barry Christianson @thesestreetsza #thesestreetsza #bonteheuwel #capetown #southafrica #ashleykriel #actionkommondant #everydayeverywhere #everydayafrica

A photo posted by Everyday Africa (@everydayafrica) on

Photos from Everyday Africa have been featured in Time Magazine, The Guardian, and The New Yorker, among others. The site also inspired a student curriculum from the Pulitzer Center, where kids can explore how the photos challenge their impressions of Africa, and then they can take a series of photos of their own daily life.

Everyday Africa has also become part of a larger network of "Everyday" sites. There’s Everyday Eastern Europe, Everyday Bronx, Everyday Mumbai — all with their own networks of contributors and fans. 

As DiCampo said in 2013, “I want people to use this anywhere they feel it’s needed to change people’s perceptions. Whether that’s a continent, a country, a city or a neighborhood, it’s really up to the person who has chosen to take that on.”

Art mirrors life! In passing this morning on Ngor beach. Photo by @malinfezehai #dakar #senegal

A photo posted by Everyday Africa (@everydayafrica) on

The images we see of our world define how we think of it. Every photo Everyday Africa's network of photographers posts helps reframe western narratives about its subject.

There will always be war and famine in our world. By virtue of its size and population alone, Africa will inevitably be home to some of that. Projects like Everyday Africa are helping ensure that isn't the only story the rest of the world sees. 

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

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A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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