upworthy

vincent van gogh

AICP/Vimeo

Van Gogh and Kahlo might have had their critics, but nothing like this.

In a parody video titled “Museum-worthy,” renowned artists Vincent Van Gogh and Frida Kahlo must navigate the constant influx of “creative input” on their masterpieces from cheesy middlemen dressed in period garb and spouting marketing mumbo jumbo.

Even though the sketch was created to encourage professional creatives to enter a contest for the Association of Independent Commercial Producers (AICP), anyone who has had to deal with cringey corporate culture will get a kick out of it.


Van Gogh is informed that while “the client was super happy” with his “Starry Night” painting, they wanted it to make it a “sunny day” for a happier tone.

Also, his painting unfortunately failed a focus group since it did not make viewers “more comfortable about the plague.” So, of course, an influencer, aka Father Anton, is brought in “to break through and resonate with younger audiences.”

Meanwhile, Kahlo is told her unibrow is “too confrontational” and is politely asked to remove the monkey from her self portrait in favor of an animal that “scored higher on trust,” like a puppy.

Give it a watch below:

Triggered? You’re not alone. Just take a look at some of these comments gleaned from Youtube:

“The people who made this commercial really captured what its like to deal with these people. Especially the influencer part.”

“For me this really showed me how ridiculous corporate control and content-isation really is. We're so used to it that we don't think about it any more, but can be soul sucking.”

“Okay, I actually LOL'd at the end No lies detected, though.”

“This ad was BRILLIANT and so on POINT!”

“I love this…it also made me uncomfortable, as it’s just toooooooo relatable.”

Art is subjective, but it seems we can all agree that a) this ad hits the nail on the head, and b) we are ready for corporate cringe to be done, please and thank you.

By the way, if you want to see more of what happened during that focus group for “Starry Night,” you can check out an equally funny companion piece here.