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spending habits

Are women's manicures the new avocado toast?

We’ve all heard millennial money woes get blamed on “frivolous” purchases like avocado toast, which is, as we know, both laughable and maddening. But just ask financial expert Tori Dunlap, and there are other "double standards” regarding spending habits that are just as frustrating…one prime example being the way we view women’s hobbies versus men’s hobbies.

“I did all this research for my bookFinancial Feministabout the way women spend money versus men, and the frivolous spending, the spending that is the reason you can’t get rich or the reason you can’t get ahead, is only feminine spending,” Dunlap noted in a video posted to her TikTok.

As for “women’s hobbies,” Dunlap listed lattes, manicures, and shopping. Granted, these activities can add up (especially with the price of coffee these days) but often they are shared experiences with friends, or a form of self care (few things are as empowering as a fresh set of nails, after all). So there’s an added mental health benefit.

And yet, it’s these purchases that are “the reason women aren’t rich.” Meanwhile, hobbies traditionally seen as masculine, like NFL season tickets, sports betting, golf and video games, obviously warrant a far heftier price tag, and yet are seen as much more acceptable pastimes.


Dunlap’s point clearly struck a nerve with many women, who shared their own experiences of being questioned about the frugality of their own hobbies by the men in their life whose choice of entertainment cost a small fortune.

“My husband has probably $20,000 worth of gym equipment. I really just wanted a Dyson air wrap 😂,”

My coworkers & boss made fun of me for spending $200 on a concert ticket ONE time meanwhile they spend $150 on golf EVERY WEEKEND. Not to mention the season tickets to baseball and football game,”

“My dad's tools cost like $100 each but he complains when my mom goes to Micahel’s once a month.”

It was also interesting seeing how many women’s hobbies still served others in some way, whereas men’s hobbies only served themselves.

For example, one person wrote, “I spent $600 on an embroidery machine I can use year-round and for various projects and for gift giving…we spent $3800 on golf clubs for my husband to go golfing 2 to 7 times a year.”

This might come across as a battle of the sexes, but there’s a broader underlying theme at work here. Much like the avocado toast controversy of yore, we see an advantaged subset of society blaming a more disadvantaged group for consuming ‘luxuries,’ rather than seeing the system that creates the disadvantages in the first place. In other words, are we really going to chastise folks for a little retail therapy instead of the money hoarding, resource exploiting billionaires and corporations that give us the real issues? C’mon.

As Dunlap put it, “The reason women aren’t rich is because of systemic oppression.”

Still, at least we can all agree that hobbies do us a world of good—especially if they get us off of blasted screens. So really, as long as it truly does no harm, let’s just let people find joy wherever they can. Be it at sports stadiums, or at the salon.