As part of their new “Beesexual” campaign, the online porn company is tapping into Beerotica. Yes, you read that right.

Most of us do not associate pornography with sustainability, but the creative executives at Pornhub have found a way to tap into a “save the world” theme just in time for Earth Day. As part of their aptly named “Beesexual” campaign, a partnership with French advertising agency BETC, the sex video purveyor is attempting to educate people about the threatened population using something they know their patrons visit them for — sex appeal.

I know, I know, it sounds super weird, but let us explain.