The Inuit people have been living in the frozen tundra of northern Canada for thousands of years, so they clearly are the experts on creating warm outdoor wear. Canada Goose, a company that makes highly-rated outerwear, knows something about marketing warm jackets to people in cold climates.

What if you combined the best of both worlds to create a whole new kind of coat?

Project Atigi has set out to do just that. Established in 2019, Project Atigi is a social entrepreneurship program that "celebrates the expertise and the rich heritage of craftsmanship that has enabled Inuit to live in some of the most formidable climates and conditions," according to a press release.

Keep Reading
Culture

45 minutes after diving under the ice into the frigid water of the Arctic, Paul Nicklen's body starts uncontrollably shivering.

He can't feel his fingers — or the camera in his hands — at all. The only way he knows he's actually taking pictures is to watch his finger hit the shutter button on the camera.

But he keeps pressing on, taking photos, until the early stages of hypothermia start to set in and everything starts to slow down. That's when he knows it's probably time to wrap up the shoot.

Keep Reading
Heroes
True
Barilla

Even after half a lifetime studying polar bears in some of Earth's least hospitable climates, Andrew Derocher still gets nervous trying to tag a 1,000-pound bear on a frozen slab of ice in the open water.

"[The bears] are not worried about being out there, but it’s just not good enough for us," he says.

Photo by Andrew Derocher.

Keep Reading
Heroes

If you're 30 years old, you've seen a good amount of change in your lifetime. Over the years you've gone from child to teenager to real adult. You've worked your way through the trials and tribulations of first steps, first crushes, and first jobs. You went to school, got jobs, and grew up. It's the start of an immense and grand story.

But you're not the only thing changing in this story. As you've grown, the background has changed too. Sometimes it's obvious — like moving to a new house or a new city.

Keep Reading
Heroes