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Skip Black Friday and shop discounts at these companies making a positive impact on the world

Courtesy of DoneGood

While Thanksgiving is meant to celebrate all we have to be grateful for, it's also the unofficial kick-off to the holiday shopping season. Last year, Americans spent about $1 trillion on gifts. What if we all used that purchasing power to support companies that reduce inequality, alleviate poverty, fight climate change, and help make the world better?

Between Black Friday and Cyber Monday, the coming days will have spending on everyone's brains. But in an effort to promote the companies doing good for the world, DoneGood founder Cullen Schwarz created Shop for Good Sunday (which falls on December 1 this year.)

Dubbed the "Alternate Black Friday," Shop for Good Sunday is dedicated to encouraging people to shop brands that do good for people and the planet. It also serves as a reminder to support local businesses making a positive impact in their communities.

While Shop for Good Sunday technically falls on a single day, this year, participating ethical and sustainable brands are running discounts for the whole week prior.

Where you invest your dollars matters, and there's great potential to put that money to good use if you know how. Check out these six brands that sell amazing products while also making a positive impact on the world. You'll not only be getting your loved ones meaningful gifts, but also making the world a brighter place along the way.

Isn't that what the holidays are really about?


Functional outdoor gear

Parque Rain Shell

Cotopaxi makes unique, sustainable outdoor gear, like this Parque rain shell, while keeping ethics at the core of its business model. The company gives 1% of its annual revenue to organizations that fight poverty and improve the human condition.

Modern furniture

Simbly Coffee Table

Simbly is a direct-to-consumer furniture company that sells modern, sustainable products built in the U.S. made of FSC-certified wood. And for every product sold, the company plants a tree.

Beautiful jewelry

Tho Bar & Geo Buffalo Horn Earrings

Hathorway is a jewelry company that handcrafts its accessories with materials like ethically-sourced up-cycled buffalo horns and handwoven rattan. Each item is designed and assembled in the U.S. with thoughtfully selected materials sourced from Vietnam, Thailand, and South Korea. A portion of the company's profit goes to initiatives that empower young, underprivileged women.

Luxe linens

Bamboo Charcoal Sheet Set

Ettitude crafts its home textiles from CleanBamboo fabric, a unique material made from 100% organic bamboo, the most resource-efficient plant on the planet. It also requires significantly less water to grow and produce than traditional cotton textiles. The products are also ethically made and come in packaging made from extra pieces of fabric.

Unique wood wares

The Charcuterie Board

Would Works creates and sells beautiful household wood products handcrafted by people experiencing homelessness or living in poverty. The company works with its artisans to provide job skills, financial literacy, and an income so they can reach their financial goals.

Empowering candles

She Inspires Candle

Prosperity Candle products are created by women refugees building a brighter future for themselves and their families. Each candle is made of soy-blend wax with essential oils hand poured in a well-designed container that is easily refilled or repurposed.

Find more of these great deals at DoneGood!

*Upworthy may earn a portion of sales revenue from purchases made through affiliate links on our site.

Business

Trader Joe's Key lime pie.

A wholesome story from New Jersey shows what can happen when employees and shoppers drop their roles and act like people. It all started when Jeff Greene of Wayne, New Jersey, was checking out the deserts at his local Trader Joe’s with his family on July 6.

During his search, he asked an employee named Tara if the Key lime pie was any good. “Tara, who was putting out other desserts said it was her favorite dessert in Trader Joe’s, and I said, ‘Well, I make a pretty good one, too. But let’s try this one,’” he said in a viral TikTok video.

Jeff took Tara’s advice and put the pie in his shopping cart. But when he went to check out, Tara intervened. "She handed me a box of key lime pie with a receipt taped to the top," he told People. "She had bought me a key lime pie herself and took the one I was about to purchase out of my cart. It was such a lovely and unexpected gesture."

A week later, Jeff decided to repay the kind gesture. “My wife and I were kind of just hanging out, and I said, ‘You know what? Let’s make the pie,’” Jeff told Today.com.

@sophiegreene__

Some wholesome sunday content & pie. We love @Trader Joe's @trader joes & Tara !! #wholesomemoments #traderjoesmusthaves #dadsbelike #parentsbelike

In the video, Jeff’s son filmed him driving to Trader Joe’s to give his homemade pie to Tara. “Was such a nice surprise, it was so unexpected, so I decided that I was going to make my homemade Key lime pie and bring it to Tara and that’s what we’re doing,” Jeff said in the video. “If a stranger brought me a pie, not sure if I’d eat it, but here’s hoping Tara at least appreciates the gesture.”

When Jeff returned to Trader Joe's with the pie, Tara was shocked. “Oh my God!” she said with a huge smile. “This made my day, you don’t even know.”

“Can I give you all a hug? You don’t know how much this made my day,” Tara said, while welling up with happy tears. “This was so nice of you to do.” Before he left the store, Jeff made sure she kept the pie frozen.



The heartfelt exchange struck a nerve with people on TikTok. "So special and to know people still care about people," Tiffany wrote in the comments. "Tara is a gift to the world; you are a gift to this world, and I’m willing to bet that pie is also a gift to this world!" Jordan added.

Jeff thought giving Tara the pie was a great thing to do in a world with so much negative news. "I thought it could potentially be a really positive thing to do," Jeff told Today. "Especially given everything going on in the world, a small act of kindness and humanity goes a long way."

The funny thing is that the Greene family has yet to taste the original Key lime pie Tara gave them at Trader Joe’s. “We can’t really go back to Trader Joe’s until we’ve actually tried the pie that she bought us,” Jeff joked.

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Keanu Reeves gets emotional while sharing how much 'The Matrix' means to him

Reeves shared his favorite memories of each of his biggest films. When he got to 'The Matrix,' there was a noticeable change.

Raph_PH/Wikipedia, Photo by Shannon Kunkle on Unsplash

“’The Matrix’ changed my life."

Keanu Reeves might have broken into the industry through “Bill and Ted,” and was an established '90s action actor thanks to films like “Speed” and “Point Break.” But his iconic role as Neo in “The Matrix” truly catapulted him into stardom.

For many, “The Matrix” was both a thrilling cinematic escape and a powerful spiritual experience—exploring what it means to be human in the digital age, all while kicking ass in cool leather trench coats. And Reeves was the hero that took us on that journey.

Of course, he would go on to be the center of another legendary franchise with “John Wick” and would become a legend off-camera as a genuinely compassionate and generous person. But to think—we might have not had any of it had Reeves never taken that red pill.

It turns out that not even Reeves himself takes that moment in his life for granted.

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Because sincerity and real talk are important during times of medical crisis.

True compassion.

When someone you know gets seriously ill, it's not always easy to come up with the right words to say or to find the right card to give.

Emily McDowell — a former ad agency creative director and the woman behind the Los Angeles-based greeting card and textile company Emily McDowell Studio — knew all too well what it was like to be on the receiving end of uncomfortable sentiments.

At the age of 24, she was diagnosed with Stage 3 Hodgkin's lymphoma. She went into remission after nine months of chemo and has remained cancer-free since, but she received her fair share of misplaced, but well-meaning, wishes before that.

On her webpage introducing the awesome cards you're about to see, she shared,

"The most difficult part of my illness wasn't losing my hair, or being erroneously called 'sir' by Starbucks baristas, or sickness from chemo. It was the loneliness and isolation I felt when many of my close friends and family members disappeared because they didn't know what to say or said the absolute wrong thing without realizing it."

Her experience inspired Empathy Cards — not quite "get well soon" and not quite "sympathy," they were created so "the recipients of these cards [can] feel seen, understood, and loved."

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How 7 things that have nothing to do with rape perfectly illustrate the concept of consent.

Well this is all a very brilliant way to show what it's all about.

mage from Everyday Feminism, used with permission by creator Alli Kirkham.

There are many different scenarios where consent is necessary.



In 2013, Zerlina Maxwell ignited a firestorm of controversy when she strongly recommended we stop telling women how to not get raped.

Here are her words, from the transcript of her appearance on Sean Hannity's show:

"I don't think that we should be telling women anything. I think we should be telling men not to rape women and start the conversation there with prevention."

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